1. premium international ad sales
APIAS
MEDIA KIT
Jean & Paul Dupuy, Co-Founders
01/05/2010
+33623776908 +33611813429
pauldupuy@actvertising.com jeandupuy@actvertising.com
an company

2. WHAT IS APIAS?
๏ APIAS is a new advertising solution that enables advertisers to
target the best audience in any country, next to the most powerful
U.S. media brands, by buying the ad impressions generated by
selected U.S. web sites in the country of their choice.
๏ The APIAS product is sold through a global network of local
partners: we work with rep firms as well as media buying agencies.
๏ APIAS is a premium solution that partners only with the best-
quality U.S. Web sites, each site being hand-picked and subject to
intensive research.
๏ We create the best advertising product in each market worldwide:
best audience, best web brands, still competitive.
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3. THE AUDIENCE
๏ The only web sites we accept in our system are editorial and high-quality
international sites that gather a great audience around a strong brand. Most of these
sites are leaders in the American market.
๏ Foreign visitors of international web sites are English-speakers that are opened to
the world (more likely to have a good level of education and revenue). Thus, you can
target through us the best audience of any given country.
๏ The web sites they visit have the best content worldwide and the most powerful
brands. This is the best environment to reach your audience.
๏ By logging in our system, you get access to the list of sites we work with as well as
the detailed inventories for the countries you want to advertise in.
๏ Advertisers have access to a very broad range of audiences, in other words virtually
any possible type of high-end user they wish to target.
๏ Advertisers can thus plan campaigns based on web sites brands, demographics or
channels.
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4. WHY ADVERTISE WITH US?
๏ We enable you to display ads to the best audience of any country.
๏ By gathering many sites onto one platform, we still offer advertisers the possibility to buy millions of
ad impressions in every country, targeting every possible type of Internet user.
๏ As this audience isn't properly monetized yet, we are able to price APIAS ads at competitive rates
compared to local sites: you get better for less.
๏ The only downturn is that inventories are limited and make APIAS a rare product: has rarity ever
been a problem?
๏ The APIAS product is sold through local partners that sell other advertising products as well: the
reason why they chose to sell ours is because it is the most powerful and cost-effective advertising
solution in every country.
๏ By working with local partners everywhere, we make sure that you deal with teams that have a
great knowledge of your country, and who price the ads appropriately.
๏ Our solution allows global advertisers to run campaigns in multiple countries through one unique
platform.
๏ The best audience, in the most premium setting, at a competitive price.
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5. HOW DOES IT WORK?
๏ Our ad serving and booking solution, called CoordinAd, enables you to plan
campaigns online in the easiest way: we offer integrated reporting and billing, in
an attractive environment.
๏ You can either book campaigns yourself or use our local partners to do it for
you.
๏ We offer special accounts to agencies and media buyers, in which they can get
discounts and manage their clients campaigns.
๏ Within the system, we give you access to each site demographic information,
predicted inventories and media kit. You can know in real time their rates,
which ad formats they accept and proceed to booking campaigns.
๏ By working with our local partners, you can get access to VAT settlement: we
also offer this option in selected countries even when you book campaigns
yourself.
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6. TECHNICAL DETAILS
๏ Our platform is compatible with most existing ad servers and third-party
rich media vendors.
๏ Ads are priced in CPM, CPC and CPA, depending on what choice each
publisher makes.
๏ Delivery cost and account usage are absolutely free, as we provide all
bandwidth and hosting (we use very reliable solutions).
๏ We accept all IAB standard formats and allow rich media and banner ads.
๏ We offer a system called 'DualAds' that enables you to display ads in two
languages (local one and English): you can thus target every possible user,
including Americans traveling/living abroad. We just add a flag in the top
corner of your ad space.
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7. LAST WORD & CONTACT
๏ In order to advertise with APIAS, you can either contact us directly or
contact our local partners.
๏ We will give you access to our program upon request, thus enabling you to
access a list of all our local partners and sites.
๏ A list of our partners will be accessible from our web site:
www.actvertising.com.
๏ You can co ntact us by email ( pauldupuy@actver tising.com /
jeandupuy@actvertising.com), call us (+33623776908/+33611813429) or
speak to us on Skype (paulhiveo). We will study your demand and give you
the right answers.
๏ We hope to hear from you soon! Remember that we have « the best
audience, in the most premium setting, at a competitive price » in
your country.
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