1. @ASPL
COMMUNICATION RE-ENGINEERED N E W S L E T T E R D A T E : 1 5 T H
V O L U M E
J U L Y ,
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I S S U E 1
϶ϵ COMMUNICATION
Most textbooks define Successful Businesses as ones that have profitable, enduring relationships with its
customers. We at Automed would like to redefine it as one that has endearing, enduring, enriching rela-
Editorial
tionships with its people.
Hi!
Endearing coz its critical that your people are loved and cared for in their workplace, enduring since you
can never build relationships with short term interests in mind, enriching coz if it isn’t why would people Let’s learn, relearn, laugh,
want to be in a relationship. share, recharge ur creativ-
ity and BELONG HERE!
Communication is the most important contributing factor to the success of any business. We spend our days
utilizing various forms of communication in order to build our business relationships. everything we say and @ASPL is created with this
do is a reflection of ourselves and our businesses, of Our communication. purpose. In this inaugural
It’s very important to remember the same thing applies to our relationships within the company. More we
communicate with each other more chances we have of making our relationship, endearing, enduring and
issue our theme is Commu-
enriching. nication!
@ASPL is an initiative to achieve Our MD shows us the way
our goals of building an endear- thru his 3E mantra! It takes
ing, enduring, enriching relation- more than words to create
ships with our people. fulfilling, strong relation-
YOU. Please Use this as a plat- ships. Our section on Re-
form to love, care, celebrate, and
add value to everyone in the
flection helps you to study
Automed family. We want to use your own non verbal cues
this platform to celebrate our sent across when you com-
togetherness. Our oneness, our municate.
goals that binds us and in the web
of life to celebrate our connect- Miscommunication triggers
edness. conflict between people,
the main article gives you
I would like to take the opportunity to communicate in this inaugural issue of “ the top three things our
company is trying to accomplish this year?"
the 9 powerful strategies
to resolve conflict and
To achieve our revenue goals of 10crs this year. Make sure each division is profitable build healthy relationship.
Build a strong management team that can provide leadership for our clearly defined divisions.
Build a process driven approach to our work that goes beyond individual brilliance and towards Hmm..You also get the
collective effectiveness. opportunity to understand
whatz the link between our
We are aware @ASPL will not work unless we all contribute to its success, so please do use the opportu- own KRS and Vijay
nity and contribute with your thoughts and action.
Mallya!
I take this opportunity to congratulate every one involved in this initiative and if I go by the enthusiasm
displayed during the process of naming the newsletter and the involvement I saw of the team, I have no Happy Reading :)
doubt @ ASPL will be a great success and we will succeed in our efforts towards building an endearing,
enduring, enriching relationships with our people.
- BHANU PRAKASH - Aarthi G R
ANALYZE UR REFLECTION!
What we say is less important than how we say it. In order to hold the attention of others and build connection and trust, we
need to be aware of and in control of our nonverbal cues. The following 3 methods help one to observe and analyze these:
VIDEO CLIP: Videotape a conversation between you and a pseudo-customer. Record this conversation and study the verbal
and non-verbal communication focusing on discrepancies.
CLICK IT: Ask someone to take a series of photos of you while you’re talking to someone else. As you look through the photos,
focus on you and the other person’s body language, facial expressions and gestures.
TAPE IT: Record a conversation between you and a friend. When you listen to the recording, concentrate on the way things are
said, rather than the words. Pay attention to the tone, timing, pace and other sounds.

2. IS OUR FOOD SAFE?! - NEW GUIDELINES FOR MCT
Microbiological challenge testing is the laboratory simulation of what can happen microbiologically to a
product during distribution and subsequent handling if it were to be contaminated with a microorganism. The
use of challenge testing to assess product safety and stability has increased over the past few years, particu-
larly with respect to Clostridium botulinum and Listeria monocytogenes, where evidence is required to demon-
strate that there is minimal potential for growth of these organisms throughout shelf-life.
New guidance from Campden BRI will help companies to adopt a standardised approach to determine if
microorganisms of significance could grow in their products, and thus affect shelf-life. This guideline Challenge
testing protocols for assessing the safety and quality of food and drink (Guideline 63) contains the necessary
information for companies wishing to follow a standardised protocol for challenge testing their food products.
- Zakiya
WONDER LA
It was 8th April, the last day of our Annual conference. The re-union of the
Automed Family and our trip together to Wonderla still lingers as fresh mem-
ory. We missed all those who couldn’t make it. - Shruthi
This quarter was activity loaded, we got trained in areas of Goal Setting,
effective CRM usage, Fire safety and a brainstorming session on Incoterms.
For more information about these training and to know about the events com-
ing up write to aarthi@automedsystems.com.
PROBIOSYS AT BANGALORE BIO
Probiosys participated in the 10th edition of Bangalore Bio held from 2nd-4th June,
2010 at Hotel Lalit Ashok, Bangalore. The beautiful Probiosys stall drew visitors in
large numbers. The unique quiz conducted in the stall on all 3 days saw students and
business visitors participating with great enthusiasm .Over 300 visitors enquired about
Probiosys and Automed services during the entire event.
Shyam, Tapti and Pawan patiently answered all the queries during these 3 days at
the event. Dr. Sridhar, Zakiya and Cyril enriched their knowledge by attending vari-
ous conferences. The main aim of our participation was to show the world that we
have arrived and I believe we achieved that as the biotech world took notice of
Probiosys. - Sourabh
A.I.M.I.F. forum - Rapid Microbial Methods for Food and Cosmetic industries
AES CHEMUNEX, the french leader of traditional and alternative industrial microbiology will hold its
next international A.I.M.I.F. in Italy on September 16th and 17th, 2010.
The A.I.M.I.F. forum is a preferred source for sharing experiences and information. The 2010 edition will
be dedicated to Rapid Microbial Methods for Food and Cosmetic industries.
Topics will include:
- Flow cytometry applications for Quality
- Food safety breakthrough
- Ultra-rapid microbial control of cosmetic products with flow cytometry applications
- Testimonials from key users worldwide
FIRST BATCH IS HERE!
The first batch of students for the Food microbiology course started on 7 th June, 2010. The students are
from B Sc and M Sc background. Next batch will be on Animal Cell Culture and commences on 15 th July.
Overall, 14 students have enrolled for various courses directly. Another 30 students will be sponsored by
their college, BCCWC, Bangalore to do a 15 day training program on “Microbiology Lab automation.”
WELCOME TO AUTOMED FAMILY!
Ms. Srividhya Ishwar- National manager Instruments (srividhya@automedsystems.com)
Mr. Sanjit Laishram - BDE Delhi (sanjit@automedsystems.com)
Mr. Ranjeev Kumar Pandey - BDE Delhi (ranjeev@automedsystems.com)
Mr. Abhishek Kumar Patel - BDE Delhi (abhishek@automedsystems.com)
Mr. Shrikant Pandey - BDE Mumbai (srikanth@automedsystems.com)
Mr. Biswaranjan Das - BDE Hyderabad (biswaranjan@automedsystems.com)
Mr. Ramesh Kumar Gupta - BDE Ahmadabad (ramesh@automedsystems.com)
Ms. Ranjini S - Calibration Engineer (ranjini@automedsystems.com)
Mrs. Deepali Shailesh Raut - Admin Executive Mumbai (sdeepali@automedsystems.com)
Mr.Gavhankar Rajan Ankush - Office Assistant Mumbai

3. BREAK THE ICE!
9 EFFECTIVE WAYS TO RESOLVE CONFLICT..
Relationship conflicts are inevitable and hence learning to deal with them in a healthy way is
crucial. Conflict arises when people disagree over their values, motivations, perceptions, ideas
or desires. When conflict is resolved effectively, stronger mutual respect and a renewed faith
in their ability to work together is developed. But managing and resolving conflict requires
emotional maturity, self-control and empathy. It can be tricky, frustrating and even frightening.
You can ensure that the process is as positive as possible by sticking to the following conflict
resolution guidelines:
MAKE THE RELATIONSHIP YOUR
PRIORITY
1
AVOID ACCUSATIONS
Maintaining and strengthening the
6
relationship, rather than “winning” Accusations will cause others to de-
the argument, should always be the fend themselves. Instead talk about
first priority. how someone’s actions made you
feel. Attacking areas of personal
FOCUS ON THE PRESENT sensitivity creates an atmosphere of
distrust, anger and vulnerability.
Rather than looking in to the past
and assigning blame, focus on
what can be done in the here- 2 DON’T GENERALIZE
7
now situation to solve the prob-
lem. Avoid words like “never” or
“always.” Such generalizations
are often inaccurate and will
PICK YOUR BATTLE heighten tensions.
3 Conflicts can be draining, so it’s
important to consider whether the
issue is really worth your time and
KEEP PEOPLE AND PROBLEM SEPA-
RATE
8
energy.
By separating problem from the
person, real issues can be debated
KNOW WHEN TO LET SOMETHING GO without damaging working relation-
ships.
If you can’t come to an agree-
ment, agree to disagree. It takes
two people to keep an argument
going. If a conflict is going no-
where, choose to disagree and
4 USE HUMOR
9
move on. When humor is used to reduce
tension and anger, reframe prob-
lems and put the situation into
BE SPECIFIC AND DEAL WITH perspective, the conflict can actu-
ONLY ONE ISSUE AT A TIME ally become an opportunity for
5 Vague complaints are hard to
work on. Don’t introduce other
topics until each is fully discussed.
greater connection and intimacy.
-Aarthi G R

4. KRS… The name says it all!
“He has been the turn to person whenever I have had a mission, problem or just want to let steam. When the history
of Automed is written, His contribution will be higher than even the founders as he is the one who made the dream
come true with his hard work and sincere efforts. His biggest strength is staying calm, His patience and ability to
build lasting relationships with clients. If I depend on someone completely, it’s Sheshadri. Automed needs more peo-
ple like him. On a personal note, I know him from 1987, college days; He is a great friend, a dependable relative
and a humble and sincere person. I must also not forget to thank his wife Sunitha for so tirelessly supporting me
and Automed , whenever I asked him to move, she did it smilingly undergoing the hardships of transfer of
houses, school, uprooting friends. I can’t thank this couple enough.” – Bhanu Prakash (Managing Director)
“I call him our man Friday. He is one person who has selflessly come forward to do a task. He is one person I can turn to for help on any situa-
tion. One who has seen the harshest of times and the best of times with Automed. Thank you Sheshadri for all you have done.” – Saji Kumar
(Director)
“One of the Pillar and foundation of the Hyderabad Branch.” - Diwakar B
KR Sheshadri is happily married to Sunita and blessed with two daughters Anagha & Apoorva.
His favorite holiday spot is Goa. He enjoys reading books by Osho and Bchi.
As a kid he aspired to become a cricketer.
His role model in life is his Uncle. His most treasured possession is a bag given by his uncle (this bag was a gift his uncle received from Vijay
mallya)
His pride is his family and Automed!
Jargon Busting
“Look at these sales figures! – you can’t put lipstick on a
pig. If we continue this strategic partnering paradigm we
might as well be milking a mouse. We’ve got to cut bait
and return to our archetype of using customer-oriented
discretionary values to make product reengineering deci-
sions.”
If your head is spinning after reading that, you’re not
alone. The culprit is jargon: The use of specialized terms,
idioms, expressions, acronyms and abbreviations that are
understandable to only a select group of people. This
section will henceforth serve as jargon busting space.
Watch out!
Brain Munchies!
The Repeating Word Pair Puzzle
Create a grammatically-correct sentence in which the following repeating
word pair fits:
hope that hope that
Truth Through Punctuation
Add the correct punctuation to the following, to make it both grammatically
correct and truthful:
there are twelve letters in this sentence - Vijaya Lakshmi P
LETS TREK BUDDY! KUDREMUKHA
Kudremukha is one of the most beautiful peak in Karnataka and in Western Ghats as well. It
has a very rich biodiversity and home to certain species of wildlife which is no where else found
on this planet.
Samse is a few kilometers from kudremukh town, from where the trek starts. In about 4-5 hrs
average walking time [awt], one reaches lobo mane, an old house. From lobo mane, another
path goes up to the "summit", which would take 3-4 hours awt to reach.
For Questions, Feedback or Information you would like to see in this newsletter contact aarthi@automedsystems.com