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Warszawa, 20 marca 2009 r.
AdTotal… Co to jest AdTotal?
Dlaczego AdTotal? [1/2] ,[object Object],Fragmentaryzacja i nieograniczona oferta treści dla użytkowników mediów Indywidualizacja potrzeb  i produkcja treści przez  użytkowników Interaktywność Mniejsza linearność mediów  i tysiące kanałów przekazu Budowanie zasięgu i trafianie do właściwych grup celowych, staje się dla reklamodawców coraz bardziej skomplikowane i trudniejsze Należy im to ułatwić i docierać do użytkowników tam, gdzie są aktualnie!
Dlaczego AdTotal? [2/2] ,[object Object],Agregacja contentu i widowni Obniżać koszty technologiczne  poprzez wspólne platformy  sprzętowe do emisji reklam Lepiej targetować reklamy Stworzyć ofertę cross-mediową Budowanie profilowanej oferty w dzisiejszych czasach, staje się dla wydawców coraz bardziej skomplikowane i trudniejsze, przez co kosztowniejsze Należy im to ułatwić, poprzez obniżenie kosztów działalności operacyjnej  i możliwość inwestowania w budowę widowni!
AdTotal.pl – Multimedialna sieć Premium  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kompleksowa oferta AdTotal.pl  Video  Mobile Panele LCD Internet TV IPTV Bankomaty SMS Lokalizatory … innowacyjność!!!
Adtotal i Orange Advertising Network ,[object Object],[object Object],[object Object],[object Object]
Portfolio Adtotal
Wirtualna Polska ,[object Object],[object Object]
Serwisy niedomenowe WP.PL  ,[object Object],[object Object]
TVP.PL – Portal multimedialny [1/2]
TVP.PL – Portal multimedialny [2/2]  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TVP.PL – Sekcje tematyczne – Informacje  ,[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Publicystyka  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Sport  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Dla Dzieci  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Filmoteka ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Kultura ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Seriale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Styl życia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Rozrywka ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – Sekcje tematyczne – Gwiazdy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
TVP.PL – HitGenerator
TVP.PL – Tancerze
TVP.PL – Fort Boyard
TVP.PL – Produkt reklamowy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* GemiusTraffic – Luty 2009
Wedkuje.pl – społeczność wędkarzy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Google Analitics– Luty 2009
DoBroni.pl – portal historii ożywionej ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Google Analitics– Luty 2009
MagazynWino.pl – wino w Polsce ,[object Object],[object Object],[object Object]
Gry w adTotal
WP.PL i Orange ,[object Object],[object Object],[object Object],[object Object]
Orange Sport –  www.orangesport.pl
Orange Sport –  www.orangesport.pl  [1/3] ,[object Object],[object Object],… i wiele innych wiadomości ze świata sportu.
Orange Sport –  www.orangesport.pl  [2/3] ,[object Object],[object Object],Źrodło: statystyki Orange Sport ,[object Object],[object Object],Dwa Fotele
Orange Sport –  www.orangesport.pl  [3/3] ,[object Object],Zebi Goool
Orange Sport TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Orange Sport TV – Oferta [1/3] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Orange Sport TV - Oferta [2/3] ,[object Object]
Orange Sport TV – Oferta [3/3] ,[object Object],Źródło: System TNS OBOP Już w kwietniu  Orange Sport Info TV
Orange Music – platforma muzyczna [1/2]
Orange Music – platforma muzyczna [2/2] ,[object Object],[object Object],[object Object],Źródło: statystyki Orange Music
DoCelu.pl – Lokalizator [1/3]
DoCelu.pl – Lokalizator [2/3]  ,[object Object],[object Object],[object Object],[object Object]
DoCelu.pl – Lokalizator [3/3]  ,[object Object],[object Object],[object Object],Źrodło: GemiusTraffic – Styczeń  2009 r.
Pikeo.pl – platforma społecznościowa [1/2]
Pikeo.pl – platforma społecznościowa [2/2] ,[object Object],[object Object],[object Object],[object Object],Miesięczny zasięg: 325 tys. UU Odsłony: 1,1 mln PV Źrodło: GemiusTraffic – Styczeń  2009 r.
ViaMichelin.pl – wirtualny asystent podróży
ViaMichelin.pl – wirtualny asystent podróży ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ViaMichelin.pl – wirtualny asystent podróży ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ViaMichelin.pl – wirtualny asystent podróży ,[object Object],[object Object],[object Object],[object Object],[object Object]
ViaMichelin.pl w Polsce ,[object Object],[object Object],5 4 % 2 1 %  63 %  Profil użytkownika Wykształcenie Płeć Wiek Kobiety 25-34 Wyższe i niepełne wyższe 47% Wiek 35- 54 47% Zawód Manager i specjalista
Reklama mobilna w AdTotal.pl ,[object Object],[object Object],[object Object]
Reklama mobilna – Mini.wp.pl ,[object Object],[object Object],[object Object],216 tys. uu
Reklama mobilna – wap.Orange.pl ,[object Object],[object Object],[object Object],[object Object],1,9 mln uu
Reklama mobilna –  Linie tematyczne Serwisy : wap.orange.pl mini.wp.pl Kontent : informacje Polska świat fototematy felietony technologia Serwisy : wap.orange.pl mini.wp.pl Kontent : aktualne informacje notowania giełdowe kursy walut personalizacja Serwisy : wap.orange.pl mini.wp.pl Kontent : newsy piłka nożna F1 skoki narciarski Serwisy : wap.orange.pl mini.wp.pl Kontent : repertuar kin i teatrów gry, aplikacje muzyka, mp3 video Sport Biznes Informacje Rozrywka
Reklama mobilna –  Formaty reklamowe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reklama mobilna –  Targetowanie ,[object Object],[object Object],[object Object]
Reklama mobilna –  Sponsoring ,[object Object],[object Object],[object Object],[object Object],[object Object]
Panele LCD – Dlaczego?  ,[object Object],[object Object],[object Object],[object Object]
Panele LCD – Gdzie? ,[object Object],[object Object],[object Object]
Panele LCD – Salony Premium [1/4] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Panele LCD – Salony Premium [2/4] ,[object Object],[object Object],[object Object]
Panele LCD – Salony Premium [3/4] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Panele LCD – Salony Premium [4/4] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deutsche Bank Business and   News   TV [1/3] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deutsche Bank Business and   News   TV [2/3] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Źródło: DB PBC
Deutsche Bank Business and   News   TV [3/3] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment TV [1/2] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment TV [2/2] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bankomaty Euronet [1/5] ,[object Object],[object Object],[object Object],[object Object]
Bankomaty Euronet [2/5] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bankomaty Euronet [3/5] ,[object Object],[object Object],[object Object],[object Object]
Bankomaty Euronet [4/5] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bankomaty Euronet [5/5] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dlaczego warto pracować z AdTotal.pl  - podsumowanie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Czy można się NIE reklamować w AdTotal.pl?
Dziękujemy za uwagę!!!

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