1. Shoes-Ception
All those
shoes
Are you my pair of shoes?
How many streets have you walked on?
What place do you put me in the wardrobe?
Shall we dance?
…

2. Centerpiece
• How to build a Strong Shoe BRAND?
• This piece of work is to Turn ON your hot
buttons for more … than shoes
– How to give birth to a brand babe ?
– How to segment / build brand architecture ?
– How to name?
– How to extend?
– …

3. From a DOT
• Shoes mark DOTs of your life.
• They come along with your birthmarks…
Unique
UN
YOU
Think about it…
What conjure up?

4. AMAZINGLY…
• Shoes ignite the innate Me to
external YOU
O-rigin Future

5. Those STREETS…
Sports
Leisure
Family
Party
Business
…
Touch your softness
Unfreeze your icy stones

6. Those LANDMARKS…
BUD
DIES
DRI
NK
M
PAR
ENT
S
STR
ANG
ERS
…
W
Those moments slipped through fingers…

7. Therefore…
As you know
and
I Agree.
WHEN YOU PUT a Pair Of Shoes ON ACCIDENTLY
FIT
BUT
THEY AREN’T

9. THANK
YOyo!
ありがと うございます
Merci
Danke Schön!
gracias
고맙습니다
Namaste
:‫طرف‬ ‫من‬ ‫مستورد‬
‫وتصدير‬ ‫ايراد‬ ‫تزيين‬ ‫سلمو‬ ‫.ش.و.ذ.م.م‬ ‫م‬
‫رقم‬ ‫المسجد‬ ‫طريق‬ ، ‫الذاتي‬ ‫البناء‬ ‫حي‬15‫حسن‬ ‫بابا‬ ،
‫الجزائر‬
‫الصين‬ ‫في‬ ‫صنع‬
Grazie molto
虾
虾
侬
鞋了哈
！谢谢
PS: ...
Todah Raba
‫ה‬‫ב‬‫ר‬ ‫ה‬‫ד‬‫ו‬‫ת‬
多借再
t ack så mycket
Tak
EfxaristO
Munchas gracias
Go raibh maith agaibh
Aha
Gun robh math agad
S - ya
ขอบ
คุณ

10. THANK
YOyo!
ありがと うございます
Merci
Danke Schön!
gracias
고맙습니다
Namaste
:‫طرف‬ ‫من‬ ‫مستورد‬
‫وتصدير‬ ‫ايراد‬ ‫تزيين‬ ‫سلمو‬ ‫.ش.و.ذ.م.م‬ ‫م‬
‫رقم‬ ‫المسجد‬ ‫طريق‬ ، ‫الذاتي‬ ‫البناء‬ ‫حي‬15‫حسن‬ ‫بابا‬ ،
‫الجزائر‬
‫الصين‬ ‫في‬ ‫صنع‬
Grazie molto
虾
虾
侬
鞋了哈
！谢谢
PS: ...
Todah Raba
‫ה‬‫ב‬‫ר‬ ‫ה‬‫ד‬‫ו‬‫ת‬
多借再
t ack så mycket
Tak
EfxaristO
Munchas gracias
Go raibh maith agaibh
Aha
Gun robh math agad
S - ya
ขอบ
คุณ