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www.woodwing.com
Text book publishing made efficient with Enterprise
The Mitsumura Publishing Company in Japan has been publishing text books for elementary,
junior high and high school levels since 1949, when the company was founded. The publisher
selected WoodWing´s publishing platform Enterprise as its new production environment to
reduce workflow complexity and to streamline processes – a highly successful endeavor.
About the Customer
•	 For more than sixty years, the publisher´s operational strength and passion has always been to
think from a children’s perspective, to discover and create innovative and fun learning materials
that naturally encourage their learning abilities.
•	 The entire team works hard to ensure that the
children who learn from their textbooks will
retain their newly gained knowledge when they
grow up, so that they can pass it on to their chil-
dren as well.
•	 In recent years, the company has also been
developing digital textbooks.
•	 The legacy workflow posed numerous challeng-
es – the editors were overburdened by the com-
plicated editorial and publishing processes. As
a result, the high quality standards were in risk.
The Mitsumura Publishing Company selected WoodWing Enterprise
to streamline its cumbersome book production processes.
Challenges:
≡≡ The complex workflow
needed to get stream-
lined in order to
increase efficency
≡≡ Editors were overbur-
dened with administra-
tive and logistic tasks
≡≡ Intregration of external
users in the workflow
was difficult
Solution:
≡≡ WoodWing Enterprise
Benefits:
≡≡ The team can focus on
content creation
≡≡ Highly efficient revision
process
≡≡ Unparalleled level of
collaboration
Case Study: Enterprise I Textbooks
Mitsumura Publishing Company
www.woodwing.com
Project
•	 Introduction of a powerful workflow system in order to significantly increase process efficiency.
Goals
•	 Discharge the editors of administrative and logistic tasks so they can refocus on creating the
educational content again.
•	 Enable easy collaboration internally as well with various external partners.
Evaluation
•	 Tomoko Nishimura, Vice Editor-in-Chief of the production department at Mitsumura, saw
WoodWing Enterprise at a trade show and quickly became confident that the system was the
best solution for the company.
Implementation
•	 The implementation was executed by Visual Process-
ing Japan, WoodWing´s Authorized Solution partner
in the country.
•	 WoodWing Enterprise is the main workflow system
for editing and producing all textbooks and supple-
mentary reading materials.
•	 This system is used by over one hundred users, not
just from Mitsumura’s own editorial department, but
also from their subcontracting partners.
“In the past we lost
two or three days to
just make one revision,
because we outsour-
ced all typesetting to
an external service
provider. That is just
one of many steps we
have taken out of the
workflow, which has
become flexible and
efficient.
”Tomoko Nishimura, Vice
Editor-in-Chief of the
production department at
Mitsumura
Case Study: Enterprise I Textbooks
Mitsumura´s editorial and publishing processes leverage
WoodWing´s multi-channel publishing System Enterprise.
Mitsumura Publishing Company
www.woodwing.com
•	 The editors are using InDesign to create the layouts on the server. Then the editors leverage
InCopy to insert the text. This way, all parties can work simultaneously on the master file, further
reducing the workflow complexity.
Results
•	 Soon after the full-scale implementation of WoodWing Enterprise, Mitsumura achieved numerous
positive workflow effects.
•	 In the past, the team lost up to three days to just make one revision, because all typesetting was
outsourced to an external service provider. The WoodWing environment enables the publisher to
tap significant time savings, the workflow has become flexible and efficient.
•	 Progress management has improved dramatically too. Thanks to Enterprise and its editorial
management solution Content Station , the editors can now check the latest progress status on
the server via their web browser.
•	 Before Enterprise, the processes of creating, updating and status reporting were very unwieldy. In
the new environment, editors can focus on their editorial work.
Case Study: Enterprise I Textbooks
“WoodWing ´s
publishing system
Enterprise enabled us
to improve the intellec-
tual productivity of our
editors.
”Tomoko Nishimura, Vice
Editor-in-Chief of the
production department at
Mitsumura
Mitsumura Publishing Company
About WoodWing
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset
management system, Elvis DAM. WoodWing’s solutions are aimed at magazine, newspaper and book publishers, corporate publishers, agencies and
marketing departments to reach their goals for quality, economy and time-to-market.
WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process
of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smart phones and tablets.
Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.
WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the
Americas and Asia Pacific. Customers are served locally by over 80 selected partners in more than 100 countries. WoodWing’s long-standing relation-
ship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s
position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. More
information can be found at www.woodwing.com.
WoodWing Europe
Zaandam, The Netherlands
info@woodwing.com
WoodWing The Americas
Detroit, Michigan, USA
usa@woodwing.com
WoodWing Asia Pacific
Kuala Lumpur, Malaysia
asiapacific@woodwing.com
Although every effort has been made to include the most up-to-date and correct information, no rights can be derived from this brochure.© WoodWing Software, 2014www.woodwing.com
The Partner
Visual Processing Japan (VPJ) is a system integrator established in 1994 to serve the new area of com-
puting called “visual processing.” The company has a strong focus on information media, especially
advertising, publishing, printing, broadcast, and video. From its earliest beginnings to today, from pro-
fessionals to the average business user, VPJ has consistently supported digitalization of content pro-
duction environments and system design. Headquartered in Tokyo, VPJ employs more than 80 people
and runs offices in Okinawa and Osaka. More information at www.vpj.co.jp/.
Case Study: Enterprise I Textbooks
Mitsumura Publishing Company

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WoodWing Case study: Book Publisher Mitsumura, Japan

  • 1. www.woodwing.com Text book publishing made efficient with Enterprise The Mitsumura Publishing Company in Japan has been publishing text books for elementary, junior high and high school levels since 1949, when the company was founded. The publisher selected WoodWing´s publishing platform Enterprise as its new production environment to reduce workflow complexity and to streamline processes – a highly successful endeavor. About the Customer • For more than sixty years, the publisher´s operational strength and passion has always been to think from a children’s perspective, to discover and create innovative and fun learning materials that naturally encourage their learning abilities. • The entire team works hard to ensure that the children who learn from their textbooks will retain their newly gained knowledge when they grow up, so that they can pass it on to their chil- dren as well. • In recent years, the company has also been developing digital textbooks. • The legacy workflow posed numerous challeng- es – the editors were overburdened by the com- plicated editorial and publishing processes. As a result, the high quality standards were in risk. The Mitsumura Publishing Company selected WoodWing Enterprise to streamline its cumbersome book production processes. Challenges: ≡≡ The complex workflow needed to get stream- lined in order to increase efficency ≡≡ Editors were overbur- dened with administra- tive and logistic tasks ≡≡ Intregration of external users in the workflow was difficult Solution: ≡≡ WoodWing Enterprise Benefits: ≡≡ The team can focus on content creation ≡≡ Highly efficient revision process ≡≡ Unparalleled level of collaboration Case Study: Enterprise I Textbooks Mitsumura Publishing Company
  • 2. www.woodwing.com Project • Introduction of a powerful workflow system in order to significantly increase process efficiency. Goals • Discharge the editors of administrative and logistic tasks so they can refocus on creating the educational content again. • Enable easy collaboration internally as well with various external partners. Evaluation • Tomoko Nishimura, Vice Editor-in-Chief of the production department at Mitsumura, saw WoodWing Enterprise at a trade show and quickly became confident that the system was the best solution for the company. Implementation • The implementation was executed by Visual Process- ing Japan, WoodWing´s Authorized Solution partner in the country. • WoodWing Enterprise is the main workflow system for editing and producing all textbooks and supple- mentary reading materials. • This system is used by over one hundred users, not just from Mitsumura’s own editorial department, but also from their subcontracting partners. “In the past we lost two or three days to just make one revision, because we outsour- ced all typesetting to an external service provider. That is just one of many steps we have taken out of the workflow, which has become flexible and efficient. ”Tomoko Nishimura, Vice Editor-in-Chief of the production department at Mitsumura Case Study: Enterprise I Textbooks Mitsumura´s editorial and publishing processes leverage WoodWing´s multi-channel publishing System Enterprise. Mitsumura Publishing Company
  • 3. www.woodwing.com • The editors are using InDesign to create the layouts on the server. Then the editors leverage InCopy to insert the text. This way, all parties can work simultaneously on the master file, further reducing the workflow complexity. Results • Soon after the full-scale implementation of WoodWing Enterprise, Mitsumura achieved numerous positive workflow effects. • In the past, the team lost up to three days to just make one revision, because all typesetting was outsourced to an external service provider. The WoodWing environment enables the publisher to tap significant time savings, the workflow has become flexible and efficient. • Progress management has improved dramatically too. Thanks to Enterprise and its editorial management solution Content Station , the editors can now check the latest progress status on the server via their web browser. • Before Enterprise, the processes of creating, updating and status reporting were very unwieldy. In the new environment, editors can focus on their editorial work. Case Study: Enterprise I Textbooks “WoodWing ´s publishing system Enterprise enabled us to improve the intellec- tual productivity of our editors. ”Tomoko Nishimura, Vice Editor-in-Chief of the production department at Mitsumura Mitsumura Publishing Company
  • 4. About WoodWing WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine, newspaper and book publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market. WoodWing’s publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smart phones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files. WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. Customers are served locally by over 80 selected partners in more than 100 countries. WoodWing’s long-standing relation- ship with Adobe as a Technology Partner and its close cooperation with a large number of other technology vendors worldwide, confirm WoodWing’s position as one of the leading suppliers of publishing software. WoodWing is a privately owned company, with all founders actively engaged. More information can be found at www.woodwing.com. WoodWing Europe Zaandam, The Netherlands info@woodwing.com WoodWing The Americas Detroit, Michigan, USA usa@woodwing.com WoodWing Asia Pacific Kuala Lumpur, Malaysia asiapacific@woodwing.com Although every effort has been made to include the most up-to-date and correct information, no rights can be derived from this brochure.© WoodWing Software, 2014www.woodwing.com The Partner Visual Processing Japan (VPJ) is a system integrator established in 1994 to serve the new area of com- puting called “visual processing.” The company has a strong focus on information media, especially advertising, publishing, printing, broadcast, and video. From its earliest beginnings to today, from pro- fessionals to the average business user, VPJ has consistently supported digitalization of content pro- duction environments and system design. Headquartered in Tokyo, VPJ employs more than 80 people and runs offices in Okinawa and Osaka. More information at www.vpj.co.jp/. Case Study: Enterprise I Textbooks Mitsumura Publishing Company