Successful strategies for converting B2B leads.

1. Successful Strategies to Convert Business Loan Leads
Generating business loan leads is a difficult task in
itself, but converting those leads can prove even tougher if you don’t have proper strategies in
place. Most of the lenders stress on lead generation a lot, but fail to understand that if a
healthy percentage of the leads aren’t converted then all that hard work would pay no
dividends.
After all, it’s not the leads but the sales that generate revenue and drive the business forward.
This becomes more important for businesses who buy business loan leads, as you would want
to convert those leads into solid sales to generate a strong ROI.
When it comes to business loan leads, it is important that you understand their behavior,
needs and requirements properly. This would help you in coming up with strategies that
would resonate with them and push them to make the purchase.
How they think, what makes them tick, etc. are things that can give you all the information
you need to develop strategies that would give your leads the incentive to choose you over
everybody else.
Here are a few tried and tested strategies that should help you close a lot more deals with
leads.
Map your Sales Process for Business Loans
• How do you initiate contact with a lead?
• How do you gain the trust of a lead?
• How do you analyze the prospect’s needs and goals?

2. • How do you convince a prospect that the deal you are offering is the best?
• How do you put to rest the concerns regarding interest rates, fraud and hidden clauses
in the deals?
These are all questions that should be answered in a
step-by-step sales process. Each step should have a particular purpose like initiating contact,
gaining trust, analyzing the lead’s needs, presenting a deal readymade for those needs,
convincing the prospect that it is the best deal, negating any fears the prospect might have
and so on.
By mapping it all out and defining your goals with each step and how you would achieve
those goals, you won’t only get a picture of your entire sales procedure, but would also find it
easy to track where you might be losing your leads the most.
Identify Qualified Leads Upfront
Whether you buy business loan leads or generate leads on
your own, it is important that you identify the readiness of a prospect of making a purchase.
It’s best if the lead generation company you deal with or your marketing staff which
generates leads rates the leads on this basis.

3. This is because you wouldn’t like to waste too much time on leads who don’t have the
money or who don’t want the loan at the moment. If you would then you would normally
miss out on giving appropriate time to leads which have the means and the need but just need
that extra push.
Even if your list of leads aren’t rated, you can do it yourself by presenting a very to-the-point
plan right from the word go that would gain response from only those who are seriously
interested. This would make you lose a few leads, but since the chances of converting them
were literally non-existent, this won’t be a big loss.
On the other hand, since you would spend more time on qualified leads who are genuinely
interested, your chances of converting these leads would increase manifolds!
By incorporating these strategies in your business marketing plan, your conversion rates
should increase emphatically. And you would want to have everything in order so as to
ensure that the payment process, etc. is all in place.
Wesley Yuhn & ACHDP.com offer excellent payment processing services along with credit
card verification and procession to make the entire process streamlined. They can both ensure
that you neither lose a lead just because your payment system was faulty and that you are
never duped by a client with bogus checks or credit cards.