How do British research, book, experience and return from a travel experience? Check out our infographic to find out.

1. Digital
Destinations
Chapter 1
Research
Chapter 3
During
Chapter 2
Booking
Chapter 4
After
TR AV E L AG E NT
27% book with a High Street
travel agent
26% of us
use Facebook
for research
8% of us now
booking holidays
through apps
90%of those
online will
use hotel wifi
33%
of us are researching
and booking activities
whilst abroad
37% of
package deals
are booked with
a High Street
travel agent
When we are
back from holiday,
a third of us
upload photos
22% look
at holiday
brochures
73%
of us book our
holidays online
Men are more
active online
than women
26%of those
over 55 post
reviews
43%
of us use
TripAdvisor
84% of us stay online
during our holidays
One in four
use price
comparison
sites
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How the web is shaping
today’s holiday experience