WebBar #4 Miriam WoBo "Power of Social Media"

The Power of Social Media Marketing

What is Social Media Marketing ? Social Media Marketing (SMM) is the process of generating interest and excitement in a Brand, product or service through various Social Media Platforms by creating valuable branded content and promoting it.

Who Uses Social Media? 0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%) 35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)

Who Uses Social Media? 79% of the Top 100 Companies in the Fortune Global 500 index The Global Social Media Check Up 2010, Burson-Marsteller 70% of small and medium businesses (USA) Access Markets International Partners twitter facebook You tube

What is Social Media Marketing about?
Watch
Discover
Build SM Strategy
Ask to follow

Why Use Social Media Marketing? Average cost of producing 30-second national TV commercial $350,000 Only 18 % of traditional TV campaigns generate a positive ROI

Why use Social Media Marketing? Social Media Marketing = Low Cost Marketing

Who uses Social media?

What use Social Media for? Most popular business uses of social media (social media report, Josh Gordon – Selling 2.0)

How to use Social Media? Create a FACE Listen and Respond ! Values Philosophy Brand

How to use Social Media? Barack Obama 5 million FANS on Social Media 5,4 million CLICKED on a “I voted for Obama facebook button”

How to use Social Media ? “ You can’t just say it. You have to get the people to say it to each other.” – James Farley, CMO Ford

How to use Social Media?

How to use Social Media? Social Media is not Free !!! 1. It takes People. 2. It takes Technology. 3. It takes Time.

How to Measure Social Media? Social Media ROI
Define Success Metrics
Qualitative Goals
Quantitative Goals

How to Measure Social Media? SM Goals SM Activities are Easy to Monitor and Hard to Proof (ROI)

Social Media Marketing Benefits Increase Search Engine Rankings  (especially content on Twitter, Facebook, and LinkedIn) SEO Benefits  Friendfeed, Digg, and Mixx  Dofollow Easy Brand Monitoring  Alert Tools Generate Site Traffic:  Increase Sales Niche Marketing:  Create strategies based on addressing individual interests

Social Media Marketing is: Time Consuming Not to 100 % Controllable Evolutional Effective Cheap Easy to Measure Easy to Monitor Realtime Creative Fun Thank you for your attention twitter.com/MiriWobo

Follow me: SM links: [email_address] Web 2.0 Blog: www.miriwobo.posterous.com/ SM& SEO Best Practice: www.insidesocialmedia.posterous.com /

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WebBar #4 Miriam WoBo "Power of Social Media"

by Webbar Barcelona on Jun 08, 2010

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WebBar #4 Miriam WoBo "Power of Social Media" — Presentation Transcript