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WebBar #4 Miriam WoBo "Power of Social Media"
The Power of Social Media Marketing
What is Social Media Marketing ? Social Media Marketing (SMM) is the process of generating interest and excitement in a Brand, product or service through various Social Media Platforms by creating valuable branded content and promoting it.
Who Uses Social Media? 0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%) 35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)
Who Uses Social Media? 79% of the Top 100 Companies in the Fortune Global 500 index The Global Social Media Check Up 2010, Burson-Marsteller 70% of small and medium businesses (USA) Access Markets International Partners twitter facebook You tube
What is Social Media Marketing about? <ul><li>Watch </li></ul><ul><li>Discover </li></ul><ul><li>Build SM Strategy </li></ul><ul><li>Ask to follow </li></ul>
Why Use Social Media Marketing? Average cost of producing 30-second national TV commercial $350,000 Only 18 % of traditional TV campaigns generate a positive ROI
Why use Social Media Marketing? Social Media Marketing = Low Cost Marketing
How to use Social Media? Social Media is not Free !!! 1. It takes People. 2. It takes Technology. 3. It takes Time.
How to Measure Social Media? Social Media ROI <ul><li>Define Success Metrics </li></ul><ul><li>Qualitative Goals </li></ul><ul><li>Quantitative Goals </li></ul>
How to Measure Social Media? SM Goals SM Activities are Easy to Monitor and Hard to Proof (ROI)
Social Media Marketing Benefits Increase Search Engine Rankings (especially content on Twitter, Facebook, and LinkedIn) SEO Benefits Friendfeed, Digg, and Mixx Dofollow Easy Brand Monitoring Alert Tools Generate Site Traffic: Increase Sales Niche Marketing: Create strategies based on addressing individual interests
Social Media Marketing is: Time Consuming Not to 100 % Controllable Evolutional Effective Cheap Easy to Measure Easy to Monitor Realtime Creative Fun Thank you for your attention twitter.com/MiriWobo
Follow me: SM links: [email_address] Web 2.0 Blog: www.miriwobo.posterous.com/ SM& SEO Best Practice: www.insidesocialmedia.posterous.com /