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Do we speak content strategy in france waw mva_1

by We Are the Words on Apr 23, 2010

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Content strategy may have been considered as a critical emerging discipline in the English-speaking market place over the past year, but on the French-speaking one, in Europe, it has not. Why? Is it ma...

Content strategy may have been considered as a critical emerging discipline in the English-speaking market place over the past year, but on the French-speaking one, in Europe, it has not. Why? Is it maybe because "content" as such is more often referred to as "data" in French? Or is it because when addressing issues of usable, awesome and interactive information, French information specialists do not use the word "content"? Or is it simply because we have been practicing editorial strategy from the beginning of the Web?

What lies behind the words "editorial" and "content" strategy? Are the concepts so different from one culture to another ? And do these cultural differences really impact the way we treat data and information?

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editorial strategy csforum10 content strategy forum 2010 content strategy content muriel vandermeulen editorial content strategy europe csf2010 stratgie de contenu ou stratgie ditoriale contenu redaction content strategy stccontentstrategyforum2010

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Do we speak content strategy in france waw mva_1 — Presentation Transcript