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Web 435 week 4 individual assignment homepage organization paper
1. WEB 435 Week 4 Individual Assignment
Homepage Organization Paper
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week-4-individual-assignment-homepage-organization-paper/
Write a 1-2 page paper that discusses the homepage organization of a Web site. Be sure to
communicate the purpose of the site immediately and clearly and explain the following:
· The e-cycle of Internet marketing (the 4 P’s of marketing: price, promotion, product, and
place)
· The role of e-CRM (How is this different from traditional methods?)
· Micro customization
What is the value of implementing each of these?
· Include how e-CRM has changed traditional customer relations
· How does a company’s micro customization process (infrastructure) influence these processes?
· How does the concept of micro customization enhance e-CRM and Internet marketing?
Create a storyboard that demonstrates these principles.