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2. ?
• Business conducted directly between consumers
who visit its site and businesses whom it
represents.

3. • For example, an online publisher may sell a book to a
customer, ship it to him/her, and receive payment,
all without ever meeting the customer.
• B2C e-commerce first became common in the 1990s
with the popularization of the Internet.

4. • online shops, online banking

5. • travel services, online auctions etc.

6. • Popular items sold using B2C model are airline tickets,
books, computers, videotapes, music CDs, toys, music,
health and beauty products etc.

8. International Presence
E-commerce buyers
In millions
271
156
16
43
13
37
5
28
8
COUNTRY CITIES
Netherlands Weesp and Lijnden
Belgium Zaventem
Germany Frankfurt
France Roissy
Spain Madrid
Italy Padova
UK Aylesbury and Slough
USA Los Angeles
China
Beijing, Hangzhou and
Guangzhou