Want to achieve the targets you have set for coming year? Go through this presentation and get to know how you can make your online store successful in 2015. Your perfect holiday shopping and Christmas checklist inside.

1. Your Ecommerce Website Checklist
For 2015

2. Internet has helped businesses in targeting millions of
customers across the globe in a matter of seconds.
As we all know, ecommerce has become the
most important aspect of internet and every
major business is selling its services and
products online.
Effective ecommerce software is
indeed needed to enhance the functionality
and overall professionalism of your
business.

3. The pro tips which we are sharing will not only help you in
promoting your business but also make you a leader of this 2014’s
shopping marathon. So let’s read them out and make your
ecommerce business prepared for 2014:
1. Be Razor sharp with the placement of your most
popular products on the site.
Product management

4. Use Google analytics to analyze which products performed well in the
last season. It’s always good to compliment your analytic data with
other tools like crazy egg.
The heat maps generated by this tool give you a good insight into
your user behavior. Another powerful tool for understanding the user
behavior is clicktale.
If you are running an ad words campaign it’s always good to
integrate ad words with analytics and perform an in-depth analysis
for the keywords performing well related to the products.

5. 2. Make sure your checkout procedures are
working fine and are easy to use
One of the worst scenarios with many new e commerce sites is their
alienated checkout process. You have an awesome product. Good
pricing and you have done an aggressive marketing research for it
but even then you do not have any transactions. Frustrated right?
How about you set up a funnel in analytic from the
product page till the checkout page and see where does the
fault lies. You will realize that you have to change your
checkout process.
Take time to check whether your shopping cart and check
out procedures are working well with all commonly used
browsers. Nothing can be worst then losing a consumer
because of time-consuming checkout procedure.

6. 3. Craft your product description and
data more appealing
Description of the products
should be positive and accurate.
The products should look more
attractive.

7. 4. Let your website flirt with your customers
with creative graphic designs
Spread the spirit of New year by
adding some graphical effects to
your website. This will make your
portal more attractive. It should be
done in advance.

8. 5. Make hilarious and crispy holiday offers
on your social media channels
Are you offering special discounts and
packages on Christmas? Do write about
them on your social media channels.

9. 6. Make product navigation more easy to
festive shoppers
Organize your products according to
specific categories like, “gift for kids”,
“gifts for her”, “gifts for him”.
Product management is very crucial to
get more conversions.

10. 7. Your landing pages should be effective and
properly optimized
It is good that you are running
marketing campaign for specific
product categories but make sure all the
landing pages are optimized well
because at the end an effective and
easily accessible page has the ability to
turn a visitor into consumer.
In order to increase the effectiveness of
your landing pages go for a content drill
down in analytics.

11. 8. Tease your competitors with unique offers
And that “unique” can be a gift wrapping service
or any other special inexpensive gift you are
offering on a purchase of certain items.
Go for a range of options to order from your
store.
Options like order by phone or by fax at times
will defeat your competitors in their game.

12. 9. Market your business with custom printed
gift packages
Your company logo, contact detail and
a short massage should be printed on
the gift boxes you are using for
shipping the goods.
Put a thank you card inside every box.

13. 10. Feature your shipping information and
return policies clearly on product page
Shipping and return policies are
the things most of the consumers
searching for.
By adding them on product page
you’ll be able to answer so many
questions of your buyers.

14. Everyone loves surprises and greeting so don’t forget to email
holiday greeting cards to your buyers or you can simply SMS
them. This will add glimpse of joy and make a positive image of
your business in the mind of consumers.
Website: http://www.vebology.com/
Email: sales@vebology.com,
support@vebology.com
Phone: +44 (0) 2081506967 and 20 3371
0101