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California Center for Public Health Advocacy:
Advocacy Playbook and Reference Manual
Created by Hari Kim, Vanessa Unglaub-Castaño, and Eric Fischer

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Table of Contents:
Section I: Sample Advocacy Campaign Material
FAQ Document
Op-Ed Sample
Sample Social Media Campagin
Section II: Traditional Media
Background
Newspapers: Major CA news organizations and their Health Contacts
Radio: State and local programs that focus on health and have advocates on air
TV: State and local TV programs that focus on public health
Section III: Online Media
Chapter 1: Background (What is social media and why is it useful for public health advocacy?)
Chapter 2: Major social media networks and how they work
Chapter 2.1: Facebook
Chapter 2.2: Twitter
Chapter 2.3: Blogs
Chapter 2.4: Other online mediums
Chapter 3: Professional health writers
Petitions: How to create online petitions and drive traffic
Section IV: Possible Partner Organization List
Background
Organization Supporters for SB1420(menu labeling).
Organizational Supporters of SB 622 (sweetened beverage tax)
Organizations CCPHA does not currently partner with that might support bill X
Opponents of SB1420 (menu labeling)
Opponents of SB622 (sweetened beverage tax)
Possible opponents of Bill X

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Section I: Sample Advocacy Campaign Materials
Frequently Asked Questions for SB X
California’s Sweetened Beverage Warning Label Information Act
What is SB X?
● SB X is a first of its kind bill that implements a consumer-warning label on all sugar-sweetened beverages. When passed, SB
X bill will provide vital information to consumers about the hazardous effects of drinking excessive sugar sweetened
beverages and their link to type 2 diabetes, obesity, heart disease and several other negative health outcomes.
What will a health warning label on sugary drinks really do?
● A sugar sweetened beverage-warning label will inform Californian’s about the harmful effects sugar sweetened beverages are
really having on their health. It will protect and inform consumers by providing information, with no cost to consumers or small
businesses, about the detrimental effects excess sugar sweetened beverages can have on a person’s health
Is a health warning label on sugary drinks really necessary?
● It is clear that many people in our population have not received ample information regarding the harmful effects that sugar
sweetened beverages can have on their health. A sugar sweetened beverage warning label will help this population, and all
Californians, make informed decisions about the beverages they serve their families.
● Health warning labels are especially needed to help protect California’s low income and communities of color. Today, three
times as many poor children are obese compared to wealthy children in the U.S.; and twice as many poor adults have
diabetes compared to wealthy adults.
Is a health warning label on sugar-sweetened beverages overreach by the government?
● A capitalist society hinges on the consumer’s right to critical product information, which is why it is a core value shared by all
Californians. The people of our state solidified this core tenet in 1986 with the passage of prop 65, which required warnings
on products that cause cancer or birth defects
What other products have warning labels?
● Government mandated product-warning labels have been common for years. They serve as a means to inform and protect
consumers when industries, with their primary interest being profits, only inform consumers about the benefits and not the
risks of using their products.
● Two examples of federal government mandates product warning labels include 1966’s Tobacco warning label1989’s alcohol
warning label. These labels have informed consumers for years about the negative health effects tobacco and alcohol pose
to the human body
● In addition to federal warning labels, California passed proposition 65 in 1986—a warning label on all products that are known
to contain chemicals, which lead to cancer or birth defects.
Why does SB X target sugar sweetened beverages and not other junk food?
● Obesity has many causes, but if we are serious about tackling this epidemic we have to start with the biggest culprits. We
cannot reverse the obesity and diabetes epidemics without drastically reducing consumption of simple carbohydrates, the very
worst being sugar sweetened beverages.

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● Research shows that sugar sweetened beverages are the biggest contributor of empty calories in the American diet. From
1977 to 2001, the average American’s daily caloric intake increased by nearly 300 calories and 43% of those additional
calories came from additional sugar sweetened beverages.
What is a sugar-sweetened beverage?
● The Yale Rudd Center for Policy and Obesity defines sugar-sweetened beverages as drinks that are sweetened with sugar,
high-fructose corn syrup, or other caloric sweeteners. Sugar sweetened beverages are a significant source of ‘empty’ calories
in the American diet and a significant contributor to the current obesity epidemic.
What are ‘empty calories and why are they harmful?
● Empty calories are calories that are present in foods with little nutritional value but high caloric content. Sugar sweetened
beverages are prime examples of empty calories because they offer no nutritional value but can pack up to 65 grams of sugar
and 240 empty calories in one 20 ounce bottle of soda!
How do sugar sweetened beverages negatively affect our health?
● The science is now crystal clear. Consuming sugars and starches drives insulin secretion which in turn drives fat
accumulation in the liver. Randomized controlled trials – the gold standard of scientific research – show increases in heart
disease precursors (higher levels of triglycerides and bad cholesterol) in adults after regular consumption of sugary drinks for
two weeks. And after drinking sugary beverages regularly for just six months, fat starts to build up in the liver (a precursor to
diabetes)
● Our bodies never evolved to handle liquid sugar in the form we drink it today. In nature, sugar generally exists either
combined with fiber (like in fruit) or with fat and protein (like in milk). As a result, modern sugary beverages have two uniquely
harmful effects.
● We absorb these liquid calories in as little 30 minutes leading to a spike in blood sugar levels that the body is not well
equipped to handle, particularly in repetition. These spikes in blood sugar can overwhelm the pancreas and lead to the
transformation of sugar into fat. This reaction is linked to the development of diabetes.
●
● When we drink liquid sugar, we don’t feel full the way we do when we eat solid sugar or other food. Liquid calories slip under
the body’s natural “radar” mechanism that sends the signal “I am full now.” As a result, sugary drinks tend to add to the
calories we consume throughout the day rather than replace them.
Is obesity still a problem?
● America is currently in an obesity epidemic. Obesity rates have more than doubled among children and tripled among
adolescents in the past 30 years. Obesity is linked to increased rates of diabetes, heart disease, stroke, high blood pressure,
arthritis, asthma, and many forms of cancer.
● Unless the obesity epidemic is reversed, one in three children born after 2000 – and nearly half of Latino and African
American children – will go on to develop Type 2 diabetes in their lifetime.
● Health care costs and lost productivity resulting from obesity and physical inactivity cost California more than $52 billion
annually
Sample Op-Ed

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Equalize the Airspace: How to Increase Public Health Messaging and Bend the Obesity Curve for Free
Over the last thirty years a silent epidemic, obesity, has slowly poisoned the American populace and
threatened our country’s future productivity and prosperity. Today, two thirds of adults and nearly one
third of American’s youth aged two to nine years are overweight or obese, which leads to an increased
risk of cardiovascular disease, type II diabetes and an increased incidence of dental disease. As a
physician, I see the devastating impact of obesity daily and discovered that most of my patients do not
understand how their, often daily, consumption of sugar sweetened beverages (SSB) contribute to their
obesity.
Studies have shown that adults who drink at least one soda per day are 27% more likely to be overweight
or obese compared to non-SSB drinkers. In addition, the Center for Disease Control recently found that
81% of children aged 6-11 consume at least one SSB per day—all these beverages contain are empty
calories that greatly contribute to the sky-high childhood obesity rate. Furthermore, the portion size,
access and consumption frequency of SSB’s have exponentially increased over the years. Fortunately,
new research and clinical trials have given hope to obesity advocates. These studies found that
adolescents who reduced their consumption of SSB’s have a decrease in weight!
While the general rates of obesity amongst adolescents are concerning, the rates of obesity among
people of color and low-income populations are even higher. One fifth of Latino children and
adolescents and almost a quarter of African-American children and adolescents are obese.
Compounding this problem, Big Soda predatorily markets to these children, and their families, in a
culturally sensitive fashion. For example, Big Soda hires celebrities like Beyonce, Nicki Minaj, Sofia
Vergara and many others as spokespersons that portray drinking sugar sweetened beverages. Coke
even has the ‘polar bears’ mascots who are cute, cuddly and speak directly to children!
These spokespeople and mascots serve the same purpose as Joe Camel did in the 1990’s—to deceive
the public, and our children, that smoking was cool. Today, Big Soda is using Big Tobacco’s branding
strategies and the health outcomes speak for themselves: the skyrocketing rate of obesity for children
and adults.
Unfortunately, despite the mounting evidence linking SSB’s to negative health outcomes, sugar
sweetened beverages presence continues to grow in the US through rock bottom pricing, predatory
advertising and a lack of public health education. This begs the questions-what can be done?
Interestingly, Big Soda has already laid out one part of the solution to bending the obesity epidemic curve.
They have long argued that public education is the answer solving the obesity and diabetes problem. As
a physician, I agree that education is one part of the solution to this problem. However, current public
health messaging is often not heard. One aspect of this is because Big Soda’s advertising budget is a
goliath compared to the limited budgets of public health agencies. Put simply—the quantity of their
messaging can overpower and wash out the limited public health messages. I believe a solution to these
problems is a health-warning label on sugary drinks distributed in California. This warning label will be
similar to the Surgeon General’s warning on tobacco products as well as the current alcohol- warning
label.
A SSB health warning label will give consumers the information they need about the negative health
effects of SSB’s in order to make informed decisions when buying these products. This information will
help all Californians make informed decisions about the beverages they drink themselves and serve their

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families.
I believe a SSB warning label, in addition to other public health interventions, is one of many steps
needed to educate the American public of the detrimental effects of SSB consumption.

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Sample Social Media Campaign
General Post Guidelines:
● Posts that are likely to draw widespread or media attention (e.g., new study shows 20%
increase in disease); reflect a change in policy, recommendations, or guidelines (e.g.,
CDC expands coverage recommendation for ABC vaccine); or address a controversial
topic
● Standard health message (e.g., exercise is good for you)
Sample Online Media Advocacy Campaign
Mon Tues Wed Thurs Fri
Facebook Invite
followers to
upcoming
event…
Provide
registration
link for 411.
See sample
posts. 1
Ask followers
what
questions/con
cerns they
have about
s.d.
Ask followers
to sign a
petition.
Provide link
to petition.
Provide
incentives for
first 10
people who
sign up for
event!
Answer
questions
from
followers.
Twitter Announce
creation of a
chat room or
focus group
on sugary
drinks…
See sample
tweets.2
Refer back
to other
partner
organization
. Retweet
(RT)
Create
inventive for
others to
tweet their
questions
about
sugary
drinks/obesit
y.
Ask who is
going to the
upcoming
event?
@CCPHA
Blog Talk about
#sugarsindisg
uise and
recomm. to
avoid
consumption
Upcoming
event info
and why it is
important to
attend and
show
support.
Post link to
video or other
media with
quick facts
Include
reasons and
supporting
article for
addictive
nature of junk
food including
sugary
Write about
making the
switch to
water is not
only easy but
fun!

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drinks.
1.
Sample Facebook Posts:
● Silent but deadly: Sugary drinks! (Include picture of 16 oz. soda) Could the sugary
drinks (s.d.) that stock your pantry be killing you and your kids slowly? You will be
shocked to know that research shows sugar in liquid form is more harmful than sugar
found in cakes, donuts, and other dry forms! It is thought to be the number one cause of
children’s obesity, increasing their chance of contracting deadly diseases such as Type
2 diabetes and heart disease. When is the last time you took a good look at your
pantry? http://ow.ly/raAfu
● Respond to this short question and you’ll be entered to win a free _____! True or false:
There are more calories from sugar in a standard 16 oz soda can then in a donut?
● What do Vitamin Water, Yoplait, and a typical carrot-raisin muffin have in common?
a. they are all healthier alternatives
b. high in sugar
Tweet us your answer @CCPHA or comment here and be entered to win a free
_______! -or- let us know your answer to find out if you are being fooled!
● Would you drink 8 teaspoons of sugar? Surprisingly that is how much sugar is in Vitamin
Water!
○ comment: Research shows that sugar is the number one cause of children’s
obesity which increases their chance of deadly diseases such as Type 2
diabetes. Next time you think you have picked a healthier alternative to soda,
look at the grams of sugar and divide by 4. That’s how many teaspoons of sugar
you are consuming!
● Are these foods a part of your diet? If so you may want to rethink your next snack and
lunch? You will be shocked of the sugar equivalent of each of these foods
http://ow.ly/raBi1:
1. Grande Starbucks Latte: 1.7 Krispy Kremes
2. Yoplait: 2.7 Krispy Kremes
3. Odwalla Superfood juices=5 Krispy Kremes
2.
Sample Tweets
● The state of #bigsoda and declining sales of #dietsoda. How about #nosoda?
http://ow.ly/rBm9y
● Sci-fi sugar replacement? Future of sugar is on the minds of #bigsoda. http://ow.ly/rBmVI
● #rethinkyourdrink by adding fruit to your WATER for a refreshing, healthier alternative!
#fruitwater
● Tis the season to be jolly and healthy! #rethinkyourdrink
● Craving your favorite Starbucks holiday drink? #rethinkyourdrink by looking at the grams

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of sugar, divide it by 4 gives you the # of teaspoons you are drinking! http://ow.ly/rBqGd
● Concerned about stubborn belly fat that is padding your waistline? Tried every diet and
fat-burning workout in the books? It’s time to rethink HEALTHY and #rethinkyourdrink !
● Are you suffering from metabolic syndrome? Follow @JeffRitterman to see how your
favorite drink could be harming you! #rethinkyourdrink http://ow.ly/rBpPp
● Do your favorite energy drinks have #sugarsindisguise? Your drinks may be fooling you.
● Hashtags: #bigsoda #nosoda #rethinkyourdrink
Examples of 2-Way Interaction and Communication with target audience
● Develop criteria for whom to follow on Twitter. Identify relevant partners, influencers, and
federal, state and local agencies that are involved in and interested in your specific
health topic(s).
○ Ex: Federal agencies and programs, CDC funded public health partners, such as
APHA, ASTHO, and NACCHO, State and local health departments, Non-profit
public health organizations/partners (e.g. Robert Wood Johnson Foundation,
American Cancer Society),Topic-specific public health programs and campaigns
(e.g. Kick the Can)
● Share relevant partner and follower Twitter content on your Twitter profile. Develop a
strategy for identifying and retweeting or replying to posts from partners and followers.
● Consider holding Twitter events. Twitter events encourage followers to participate in
conversations about the cause
Who to Follow:
● Marion Nestle
○ Paulette Goddard Professor in the Department of Nutrition, Food Studies, and
Public Health
○ http://www.foodpolitics.com/
○ @marionnestle
● Michele Simon JD MPH
○ a PH lawyer specializing in legal strategies to counter corporate tactics that harm
the public’s health;
○ http://www.eatdrinkpolitics.com/
○ @MicheleRSimon
● Andy Bellatti MS, RD
○ @andybellatti
● Nancy Huehnergarth
○ @nyshepa
● Michael Greger, M.D.
○ @nutrition_facts
○ nutritionfacts.org
● Kari Hamerschlag
○ Sustainable food and ag analyst, advocate
○ @KariHamerschlag
○ ewg.org/agmag

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● Dr. Tom Farley
○ Commissioner of the NYC Health Department
○ @DrFarleyDOHMH
○ nyc.gov/health
● Kathleen Sebelius
○ U.S. Secretary of Health and Human Services
○ @Sebelius
○ hhs.gov
Other Organizations/Supporters
● American Heart Association: @American_Heart
● California Academy of Family Physicians: @cafp_familydocs
● California Association of Food Banks: @CAFoodBanks; cafoodbanks.org
● California Association for Health, Physical Education, Recreation and Dance:
@CAHPERD; cahperd.org
● California Black Health Network: @CBHN_org; cablackhealthnetwork.org
● California Pan-Ethnic Health Network: @CPEHN; cpehn.org
● California WIC Association: @calwic; calwic.org
● California Conference of Local Health
● Center for Science in the Public Interest: @CSPI; cspinet.org
● ChangeLab Solutions: @ChangeLabWorks; changelabsolutions.org
● Edible Schoolyard Project: @edibleschoolyrd; edibleschoolyard.org
● Health Access California: @healthaccess; health-access.org
● Let’s Move: @letsmove; letsmove.gov
● Nutrition Gov: @Nutrition_gov; nutrition.gov
● Partnership for a Healthier America: @PHAnews; ahealthieramerica.org
● Public Health Institute: @PHIdotorg; phi.org
● Prevention Institute: preventioninst; preventioninstitute.org
● URH2O: @URH2O; youarewhatyoudrink.org
● Wellness Warriors: @Wellness_Org; wellnesswarrior.org
Other Ideas
● expose politicians who receives money from #bigsoda

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Section II: Traditional News Media: Newspapers, Televisions, Radio
Background: Traditional news media consists of newspapers, televisions, and the use of radio. Whether it
may be buying an advertisement within the mediums, or simply turning in an opinion piece to a
newspaper source, traditional media plays a large role in public health advocacy.
News Release
News release tells the reporter the who, what, when, where, and why of a news story. This information
helps the reporter determine whether to write an article or otherwise cover the “news”.
General format of news release:
● Organization’s Name: the name of your organization should run across the top of the release &
should be run on organizational letterhead if possible
● Contact information: below the name of organization, have the name and phone/fax number
and/or email address of the staff person the press should contact to get more info. usually located
on the top right-hand corner
● Release date: when the info in the release can be published or broadcast. the release can be for
immediate release to the public (“for immediate release” on top) or reporters can hold the
information until a certain date (“Embargoed until (release date and/or time).” Usually located on
the top left-hand corner
● Headline: It is a short phrase summing up the essence of the release. Located under the contact
information and above the body of the release.
● ƒ Body: the who, what, where, when and why of your story.
○ follow the inverted pyramid style of writing, in which the conclusion or most important
information goes first, followed by supporting information. Give the most important
information – the essentials of the story – at the start.
○ First paragraph, the lead, should be the most powerful. Have the most important
information of the release, in order to get the interest.
○ Keep your sentences and paragraphs short and use plain language. Don’t use acronyms
or jargon. Also, you should try to keep your release short, one or two pages
○ ƒ Use quotes if possible. This puts a human face on the news you write. The quote
should substantiate the lead, be from a significant person and add a piece of information.
● Finish your release with a “tag” - a one paragraph of “boiler plate” information to fill in information
holes such as a paragraph description of your organization or the goals of the work you’ve
highlighted in the release.
● ƒ End. Reporters/editors look for a symbol at the end of the release to tell them there is no more
information. If your release is more than one page, at the end of the first page, type “—more—” to
signal the release continues on the next page. At the end of the release, type “END”, or “###”.
This will be centered on the bottom of the page below the tag.

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News releases can be mailed, faxed or e-mailed to reporters. You may want to call the reporter to make
sure that he or she has received your release or that the right reporter has it. Remember, reporters are
often busy meeting deadlines so make your call brief and to the point.
Op-Ed
Another way of contacting the media is by writing an opinion piece to be run on a newspaper’s opinion-
editorial page. Writing an opinion article offers an opportunity to present an extended argument. They run
on the page opposite the newspaper’s editorials and are typically local and timely. Op-eds are written by
members of the community rather than by journalists. But like editorials, an op-ed often carries more
weight than a letter to the editor; it presents a point of view with much greater detail and persuasion than
a short letter allows.
Careful planning will increase your chances of placing an op-ed. In addition to submitting an article,be
sure to follow up within a week after submitting an article to ensure that it was received and to answer
questions the editor might have.
ƒ Localize it. Adopt a local angle in your op-ed, even on a national issue. Since you’re probably competing
for space with nationally syndicated columnists, a local angle can make your article more appealing.
ƒ You may also want to talk to the editor. Try to arrange an appointment with the editorial staff to discuss
your unique qualifications for writing an op-ed and the issue’s urgency. Use the meeting to sell your issue,
your organization and yourself. Some newspapers will not take time to meet with you; they will make a
decision based solely on the article. At the very least, the editor might have useful suggestions on how to
write your article and improve its chances of being published.
Most papers require exclusivity; you may only submit your op-ed to their publication. If they decline to
print it, you are free to submit the piece to another publication.
Some tips: have a provocative, thoughtful commentary that is reasoned yet opinionated; an idea behind
them, and a point of view that stimulates some kind of intellectual engagement with the subject; providing
provocative, readable and substantive essays: challenging, engaging, inspiring and fun
Letter to the Editor
A letter to the editor is a simple way to communicate an opinion ot the general public by responding to an
article written. The chances of having letter printer greatly increases at smaller or less prominent
newspaper or magazines. A long letter is more likely to be discarded; short and pithy pieces are the best
General tips for writing letter:
Be brief and concise. Focus your letter on just one concept or idea. Limit yourself to the word limit
ƒ Refer to other stories. If possible, refer to other articles, editorials or letters the newspaper has recently
published. This should be done as soon as possible after the article was published.

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Maintain civility and raise the level of discourse in public debate
ƒ Include contact information. Include your name, address and daytime and home phone number so the
paper can contact you with any questions. Also, include any titles and degrees that are relevant to help
the media know you have expertise. And make sure to refer to your organization in your letter.
http://www.apha.org/NR/rdonlyres/A5A9C4ED-1C0C-4D0C-A56C-
C33DEC7F5A49/0/Media_Advocacy_Manual.pdf
Newspapers
a. Los Angeles Times
i. Advertisements
1. Online LA Times Audience Snapshot:*
a. 51% male | 49% female
b. 61% of users are age 25-54
c. 60% of users are age 18-49
d. 71% own their primary residence
e. 23% have portfolios valued at $100K+
f. Median HHI of $71K (online norm is $65K)
2. Phone: 1-800-LATIMES, ext. 72769; M-F: 8:30am-5:00pm
3. http://www.latimes.com/advertiser/create/#axzz2jA3l1Ztf
ii. Health Writers
1. Mary MacVean
a. Background: Mind & Body editor, L.A. Time, write about health, fitness,
gluten-free, food
b. Articles written
i. California drinking less soda, but consumption among teens is
up (10/17/2013)
http://www.latimes.com/science/sciencenow/la-sn-soda-
consumption-20131016,0,4907306.story#axzz2jAH6yNtG
ii. Chain restaurant nutrition takes a step forward, and a step back
(10/01/2013)
http://www.latimes.com/science/sciencenow/la-sn-chain-
restaurants-20131001,0,964792.story#axzz2jAH6yNtG
c. Contact
i. Twitter: mmacvean
ii. Email: mary.macvean@latimes.com
2. Melissa Healy
a. Background
i. staff writer for the Health section reporting from Washington D.C.
She writes frequently about mental health and human behavior,
about federal health policy, prescription medication and ethics in

14. 14
medicine.
b. Articles written
i. Time to end the war against saturated fat? (10/22/2013)
http://www.latimes.com/science/sciencenow/la-sci-saturated-fat-
20131022,0,2193813.story#axzz2jBXeFGSZ
ii. Overeating? A faulty brain circuit may be to blame (09/26/2013)
http://www.latimes.com/science/sciencenow/la-sci-overeating-
brain-circuit-20130926,0,5832746.story#axzz2jBXeFGSZ
iii. Soda size cap cuts calories most in kids, the overweight, study
says (06/12/2013)
http://www.latimes.com/news/science/sciencenow/la-sci-soda-
cap-reduces-calories-20130612,0,7665334.story#axzz2jBavhyzg
iv. Posting calories: ‘So yesterday’ already? (05/08/2013)
http://www.latimes.com/news/science/sciencenow/la-sci-posting-
calories-menus-20130508,0,2644455.story#axzz2jAH6yNtG
c. Contact
i. Twitter: LATMelissaHealy
ii. Email: melissa.healy@latimes.com
3. Jenn Harris
a. Background
i. LA Times food blogger; writer for the Times Image and Food
sections
b. Articles
i. Is sugar destroying the entire world? (10/22/13)
http://www.latimes.com/food/dailydish/la-dd-sugar-destroy-world-
credit-suisse-20131022,0,428854.story#axzz2jAH6yNtG
ii. Maybe processed food isnt such a bad thing after all
(10/21/2013)
http://www.latimes.com/food/dailydish/la-dd-rachel-laudan-
processed-food-talk-20131021,0,5051952.story#axzz2jBZL1SvD
iii. McDonald’s will deemphasize soda for kids, promote salad
(09/27/2013)
http://www.latimes.com/food/dailydish/la-dd-mcdonalds-soda-
kids-meals-promote-salad-fruit-20130927,0,2821011.story
c. Contact
i. Twitter: Jenn_Harris_
ii. Email: jenn.harris@latimes.com
4. Eryn Brown
a. Background
i. Eryn Brown covers science and health for The Times. She
graduated from Harvard with a degree in history and literature in
1993, and was on staff at Fortune magazine in New York for
seven years before moving to Los Angeles.
b. Articles
c. Contact
i. Twitter: LATerynbrown
ii. Email: eryn.brown@latimes.com

15. 15
iii. Op-Ed
1. Length: Most 750 words in length (some shorter); Sundays: 1,200 words
2. http://www.latimes.com/news/la-oe-
pages23oct23,0,7699638.story#axzz2jBiVeXnV
3. Email to: oped@latimes.com
a. subject line: name of the author, followed by the topic
b. paste the text of the article into the body of the message
c. include day and evening telephone numbers, and a short
biography of the writer
4. Contacted within 5 days if the article is accepted for publication
5. Phone number: 213) 237-2121 for recorded Op-Ed guidelines
iv. Letter to the Editor
1. General
a. Fill in full name, email, phone, mailing address, and information.
Typically 150 words or less. Contacted before letter is published.
b. http://www.latimes.com/la-op-email-
form,0,5759779.customform#axzz2jBn4FBMi
c. letters@latimes.com
2. For Editorial or Op-Ed
a. Fill in full name, email, phone, mailing address, and information.
Typically 150 words or less. Contacted before letter is published.
b. http://www.latimes.com/la-comment-oped-
cf,0,1293095.customform#axzz2jBiVeXnV
c. letters@latimes.com
v. Blowback
1. Background: The Opinion section’s online response forum; full-length
responses to articles, editorials & Op-Eds
2. http://articles.latimes.com/2012/apr/20/opinion/la-op-blowback-
about#axzz2jBiVeXnV
3. To submit an entry to Blowback, just send your best 700 words or fewer
to blowback@latimes.com.
b. San Jose Mercury News
i. General
1. Address: San Jose Mercury News
750 Ridder Park Drive
San Jose, CA 95190
2. Phone: (408) 920-5000
3. Main fax number: (408) 288-8060
ii. Advertisement
1. http://www.bayareanewsgroup.com/kaango/m_feChoosePostAd.html
2. Online Only Power Ad starting at $9.95
3. Phone number: 408) 920-5332
4. Email: legals@mercurynews.com
iii. California News
1. E-mail: local@mercurynews.com
2. Robert Rogers
a. Articles Written:

16. 16
i. Richmond leaders celebrate as Mexico passes soda tax
similar to one that failed locally (11/01/2013)
http://www.mercurynews.com/ci_24438035/richmond-
leaders-celebrate-mexico-passes-soda-tax-similar
b. Phone: 510-262-2726
c. Email: rrogers@bayareanewsgroup.com
d. Twitter: SFBaynewsrogers
iv. Op-Ed
1. Editor: Barbara Marshman, (408) 920-5542
2. Email: opinions@mercurynews.com
v. Letter to the Editor
1. Must include: writer’s name, address, & phone number
2. Mail: Write “Letters to the Editor” on the envelope & send to main
address
3. Email: letters@mercurynews.com
4. individual sections can also publish letters to the editor; write name of
section on the envelope & send to main address
vi. Publicity Release
1. include name, daytime phone number, publicity release at least 2 weeks
before the desired publication date
2. make announcement as readable as possible: clear, complete, & concise
3. mail, fax, or hand-deliver release; some departments accept email (call
first), and name a specific department on the envelope
c. The Orange County Register
i. General
1. 625 N. Grand Ave., Santa Ana, CA 92701
2. Lobby hours: 8 a.m. - 5 p.m. Mon.-Fri
3. Twitter: @OCRHealth
ii. Advertisement
1. General: 714 0 796-3844
2. Online: onlineads@ocregister.com• (714) 796-3857
3. Legal Public Notices - proberts@ocregister.com • (714) 796-2209
iii. Health Writers
1. Landon Hall
a. Background: covers health for The Register
b. articles
c. Contact
i. Twitter: LandonHall
ii. Email: lhall@ocregister.com
2. Courtney Perkes
a. Contact
i. Twitter: cperkes
ii. Email: cperkes@ocregister.com
iv. Letter to the Editor
1. E-mail to letters@ocregister.com. Provide your name, city and
telephone number (telephone numbers will not be published).
2. Legth: 200 words or videos of 30-seconds each will be given preference.

17. 17
d. U-T San Diego
i. General
1. Main Office: 350 Camino de la Reina; San Diego, CA 92108
2. Phone: 800-533-8830
ii. Advertisement
1. http://www.utads.com/
2. General advertising: (619) 293-1407 or e-mail ads@utsandiego.com.
3. at least $90.40 for print advertising
4. Online advertising: Brett Sondrup at (619) 718-5228 or
brett.sondrup@utsandiego.com.
iii. Health Writers
1. Paul Sisson
a. General info:
i. Paul Sisson covers health care for U-T San Diego. He is
a member of the Association of Health Care Journalists.
In 2009 he was part of a team of reporters that won a
first-place award for best in-depth reporting from the
Suburban Newspaper Association of America.
b. Contact
i. Phone: 619-293-1859
ii. Email: paul.sisson@utsandiego.com
2. Christopher Cadelago
a. General Info:Christopher Cadelago provided Sacramento-based
coverage for the U-T Watchdog team. Previously, he covered
politics and county government. A graduate of the University of
California Berkeley and a San Francisco native, he enjoys
politics, sports and media.
b. Articles
i. Plan would tax sugary beverages (05.06.13)
http://www.utsandiego.com/news/2013/may/06/tp-plan-
would-tax-sugary-beverages/
c. Contact:
i. Twitter: @ccadelago
ii. Email: ccadelago@sacbee.com
iv. Commentary
1. length: 700-750 words, and topics must be approved in advance;
2. submit commentary submissions & proposals to Blanca Gonzalez,
community opinion editor, at blanca.gonzalez@utsandiego.com
v. Letter to the Editor
1. 125 words or less; include full name, communit of residence, & daytime
telephone number
2. submitted to: letters@utsandiego.com
3. Mail: Letters Editor, U-T San Diego, P.O. Box 120191, San Diego, CA
92112-0191
e. San Francisco Chronicle
i. Advertisement
1. http://extras.sfgate.com/chronicle/new/pages/contact.php
2. 877-775-1868
3. advertise@sfchronicle.com

18. 18
ii. Health Writers
1. General Health contact: health@sfchronicle.com
2. If you have a story idea or breaking news tips, e-mail
metro@sfchronicle.com.
3. Erin Allday
a. Contact
i. Email: eallday@sfchronicle.com
4. Victoria Colliver
a. General Info: writing about health for The San Francisco
Chronicle since 2001, focusing on the health care industry,
health policy, and cancer
b. Contact
i. Email: VColliver@sfchronicle.com
5. Stephanie Lee
a. General Info: focuses on environmental and consumer health
b. Contact
i. Email: SLee@sfchronicle.com
iii. Open Forum
1. 500 or fewer words with short bio
2. http://www.sfgate.com/submissions/
iv. Letter to the Editor
1. 200 or fewer words (shorter letters have better chance of being selected
for publication)
2. http://www.sfgate.com/submissions/
v. Commentary Pieces for Sunday Insight
1. insight aims to provide forum to shake up conventional wisdom and
provoke fresh thinking
2. maximum 700-word piece or shorter
f. The Sacramento Bee
i. General
1. Address:
2100 Q St., Sacramento, CA 95816
P.O. Box 15779, Sacramento, CA 95852
2. Phone: (916) 321-1000
3. Newsroom FAX number: (916) 321-1109
ii. Advertisement
1. http://www.sacbee.com/static/live/ads/mediakit/
2. Legal Notice Sales Desk:
a. Phone: 916-321-1371
b. email: legaladvertising@sacbee.com
iii. Health Writers
1. Cynthia H. Craft
a. Genearl Info: in charge of Healthy Choices with Cynthia H. Craft
b. Contact:
i. email: ccrat@sacbee.com
ii. Phone: (916) 321-1270

19. 19
iv. Op-Ed
1. Limit: 650-750 words
2. http://www.sacbee.com/2006/09/07/116349/submit-op-ed-article.html
v. Letter to the Editor
1. Name, Address, Phone number
2. Limit: 150 words
3. http://www.sacbee.com/2006/09/07/19629/submit-letters-to-the-
editor.html
vi. Another View Article
1. in response to an editorial or an article in The Bee; opportunity for
experts, sources or people directly affected
2. Limit: 400 words
3. http://www.sacbee.com/2001/01/01/116364/submit-another-view-
article.html
vii. Forum Article
1. By freelance writers, academics, analysts, and other experts regarding
particular issues
2. Limit:
a. Sunday Forum: 800 - 1,200 words
b. Lighter articles: 450 - 650 words
Radio
1. National Public Radio
a. Shots
i. Contact: Host: Scott Hensley
ii. Twitter: @scotthensley
iii. Online:
http://help.npr.org/npr/includes/customer/npr/custforms/contactus.aspx?sid=71
b. KQED
i. General Information:
Serves the Northern California community. Radio channel is 88.5 FM (San
Francisco) or 89.3 FM (Sacramento) or 88.3 FM (Santa Rosa) or 88.1 FM
(Martinez)
ii. Contact Info:
2601 Mariposa Street
San Francisco, CA 94110
Phone: (415) 354-8000
iii. The California Report
1. General Info:
Comment line: (415) 553-2240
Newsrrom Line: (415) 553-2361
email: calreport@kqed.org
Twitter: @KQEDhealth
FB: www.facebook.com/KQEDhealth
2. Health Reporter: Mina Kim
3. State of Health
a. a blog exploring issues of Calfornia health care, especially at a
time of reform
b. Editor: Lisa Aliferis
c. Email a brief description of story idea to The California Report to:

20. 20
calreport@kqed.org.
4. Perspectives
a. General Info:
broad topics that tend to emphasize topics of interest to
KQUED’s Northern California issues. Honorarium of $65 is given
per Perspective after commentary is broadcasted
b. Length & Editing: time limit = 2 min (around 375 words). Include
name and phone number
c. Submit to: Mark Trautwein at mtrautwein@kqed.org
d. Questions & comments: call (415) 553-2108
Television
Los Angeles Area
1. KABC
a. General Info
ABC7 Broadcast Center
500 Circle Seven Drive
Glendale, CA 91201
Phone: (818) 863-7777
b. Advertisements
i. abc7.com
Spencer McCoy
Phone: (818) 863-7801
Email: sales@myabc7.com ATTN: Spencer McCoy
ii. ABC 7
1. Fran Viesti
Phone: (818) 863-7815
Email: sales@myabc7.com ATTN: Fran Viesti
2. Tom Levee
Phone: (818) 863-7821
Email: sales@myabc7.com ATTN:Tom Levee
c. Press Release
i. Breaking News Tip: 877-777-6397
ii. E-mail Press Releases to: pr@myabc7.com
iii. Fax Press Releases to: (818) 863-7080
d. News Tip: http://abclocal.go.com/kabc/feature?section=news/videos_photos&id=5788268
2. NBC Los Angeles
a. General Info
NBC4 Los Angeles – KNBC
3000 W Alameda Ave.
Burbank, CA 91523
Phone: (818) 840-4444
b. Sending Feedback
i. To make comments, concerns, news tips
ii. http://www.nbclosangeles.com/send-feedback/
1. Category: Health
c. Tips: e-mail: tips@nbcla.com.
d. PSA Submissions
i. NBC4Community@nbcuni.com.

21. 21
3. CBS LA
a. Advertisement
i. http://wayne.cbslocal.com/about-us/CBSLocalMediaKit.pdf
ii. Call: (800) 399-1094
b. Contact: http://losangeles.cbslocal.com/about-us/contact-us/
4. FoxLA
a. General Info
KTTV FOX 11
1999 S. Bundy Dr.
Los Angeles CA 90025
Phone: (310) 584-2000
News Tips: (310) 584-2025
b. Advertisements
i. Multi-Platform Advertising Sales:
Kirk Goldstein
Digital Sales Manager
Phone: 310-584-3387
Email: kirk.goldstein@foxtv.com
ii. Broadcast Advertising Sales:
Seng Phan
Phone: 310-584-2208
Email: seng.phan@foxtv.com
c. News Tips
i. http://www.myfoxla.com/category/239420/news-tips
Bay Area
1. CBS SF
a. General Info
NBC Bay Area – KNTV
2450 North First Street
San Jose, CA, 95131
360 3rd St, Suite 103
San Francisco, CA 94107
Phone 408-432-6221
b. Sending Feedback
i. http://www.nbcbayarea.com/send-feedback/
2. KRON4
a. General Information
1001 Van Ness Ave
San Francisco, CA 94109
b. Advertisements
i. http://kron4digital.wix.com/localbizadv
ii. Email: digital@kron4.com
iii. Phone: 415 545-8521
c. News Tip
i. Call Assignments Desk: 415-561-8905
ii. E-Mail: breakingnews@kron4.com

22. 22
Section III: Online Media
Chapter 1: Introduction~ The Who, What, When, Where, Why, and How of Social media
In this chapter, our purpose is to give you an answer to the five questions listed above on social media
platforms, be it Facebook, Twitter, blogs, or SMS and how they are crucial for an advocacy strategy.
Before we delve into each “discipline” of online social media separately, here is a run-down of online
social media.
You might be asking what is the true difference between online social media and traditional media
besides the obvious fact that one is print and the other is online? The fact of the matter is they are quite
different in many ways and in terms of having an effective advocacy strategy, it is important to know
when to use which. It is important to note that online social media is an entirely different culture than our
comfortable world of traditional media. This handy playbook will serve as guide to help anyone ease into
this new culture. We assure you, you will get the hang of it!
As Mr. Craig Newmark, founder of Craigslist, articulates so well, “It really is important for social change to
be able to happen anytime, everywhere.” (Kapin,Ward, xii) In the era that we are in, traditional media is
not enough and is quite frankly not effective enough to reach your intended audience. Mr. Newmark adds
that to make real, lasting social change a non-profit organization needs to utilize all channels of online
social media.
Social media serves the purpose or reaching a wider audience in a short amount of time unlike other
traditional one-to-one communication methods. Also crucially, what online social media platforms that
traditional platforms don’t offer is instant feedback and participation. The ability to have user generated
content, is what makes online social media that much more effective. Anyone who has a facebook, twitter
account or is a follower of any blog can literally participate in the conversation and thus feels more
entitled to facilitate in whatever mission the organization is advocating for. Online social media poses a
cost-effective tool for organizations to do more for less. It is free advertise! It costs no money to set up a
Twitter, Facebook or blog account! (Of course time=money so lets use it wisely to make use of these
“free” space!)
According to CDC’s Guide to Writing for Social Media, keys to an effective social media utilization
include:
1. Identify your target audience
2. Determine your objective
3. Select the appropriate channel for your message.
4. Decide upfront how much time and effort you can invest.
One key thing to keep in mind is that social media platforms are noisy spaces and readers do not have
the time to sift through all the information posted. To ensure that you will catch the eye of users of social

23. 23
media we recommend the following points:
1. Understanding the concerns, needs, and desires of a specific demographic audience.
Note: One key benefit of social media is audience segmentation. You have the means to target your
messages directly to a specific demographic. Since the target audience is health organization leaders
(supporters of the SB 622 and SB 1420 bills) here is what we recommend that you do to target this
audience.
CCPHA needs to follow on twitter the supporters for SB 622
(http://www.publichealthadvocacy.org/resources/sb622/SB622_SupportandOpposition.pdf)
According to CDC’s Guide to Writing for Social Media, “It’s a good idea to use Web content as source
material for social media communication, but it’s not a good idea to use the Web content verbatim as
tweets, posts, or texts. Rework the Web content to make it engaging and brief enough to be successful
social media writing.” (Pg. 36)
Here is a clear guide that you can follow when reformulating your web content onto a social media
platform:

24. 24
Use sites like http://ow.ly to shorten long links
FACEBOOK:
There are certain things that advocates need to focus on when using Facebook to promote a particular
cause: how to increase your likes on Facebook, how to keep your current network, and how to build upon
that network.
According to an article by Diana Urban, “ Every time someone “likes” your page or a post on your page,
comments on an update on your page, or shares one of your updates, your content is visible on their
timelines — for all their friends to see in their newsfeeds.” This is an example of social endorsement.
One important thing to keep in mind is that the you, the creator of the FB page for this organization, are
most likely also a Facebook user. What catches your attention? Posts that are worth your time and these
days time is everything! Again time=money. So get into the mind of a user when creating posts.
Remember you are on stage and trying to get people’s attention and draw them in to believe your cause!
According to a website that specializes in increasing feedback on Facebook, slideshare.net, there are
several ways that you can increase your likes and comments on facebook:
Increasing comments
1. Keep it short!: Studies have shown that posts less than 100 characters get the most likes and
comments! Again its all about a quick punch of info.
2. Post in the morning or in the evening: Facebook is the new morning coffee routine and is when you

25. 25
most likely get feedback. In addition, don’t post more than three times a week. Too many posts will drive
away your followers.
3. Stay relevant: Users will relate to you more and will like, and or comment, on what you stand for
4. Ask directed close-ended questions (yes/no and(or) true/false): Think about whether you would be
more likely to answer a yes/no question or an open-ended one which requires more time and attention?
5. Ask “Fill in the Blank questions”: Your fans will most likely answer a question, and thus participate,
when they know what is expected. It keeps the dialogue simple and easy.
6. Ask tImely questions: Ask a specific question about a certain holiday or popular event because it is
already on the minds of your fans and thus they are more likely to contribute to the discussion.
7. Ask edgy questions: One example of this is from a company called Green Peace, “Do you live near a
nuclear power plant?” It keeps your fans on their toes and speaks to them on a deeper level.
8. As questions about a photo: As the saying goes, a picture is worth a thousand words. People tend to
respond more to a pic then to words.
9. Ask preference questions: Asking for people’s opinions on FB is such an important tactic for feedback!
It speaks to them on a more personal level.
10. Ask who is attending a certain event?: Post this on your FB wall so that only fans who live near the
event location will be able to see it
11. Ask for tips: Whatever message you are advocating for there is always a human shared experience
that comes along with it. Facebook users appreciate learning from shared experiences. This will engage
and nurture your FB community.
12. Ask and give back: Just like in any relationship, it is crucial to get to know your fans on a more
personal level. After asking “humanistic questions” and getting deep responses, it is very important to
answer back and deepen the conversation.
Increasing likes
1. Simply ask: Often a simple invitation to “like” a certain post is overlooked.
2. Keep content diverse!: Photos, status updates, videos, and links reach to a broader audience.
TWITTER:
Twitter is the largest microblogging platform on the Internet! It is amazing how much power is packed into
a 140 character max post! Before we delve into some strategies for effective advocacy, we would like to
introduce you to the syntax of a Twitter message.
This is borrowed from CDC’s Guide to Writing for Social Media:

26. 26
• Message (or tweet): Messages are composed of up to 140 characters of text or
links.
• Username (or handle): Twitter users identify themselves by their username or
“handle.” Example: CDC has several usernames, including @CDCgov, @CDC_eHealth, and
@CDCespanol.
• Retweet: If a tweet (or message) from another Twitter user is relevant, the
retweet function allows you to forward their message to your network.
• Mention: Twitter enables users to automatically link to each other by putting
the @ symbol in front of the username in a message.
• Hashtag: Similar to a mention, a hashtag is created automatically when you put
the # symbol before a word. Using a hashtag enables other people to join in a
larger conversation on a topic or find information quickly.
For example, if you have 100 followers on Twitter and one of them, who also has 100 different followers,
decides to retweet your message you will have reached 200 people quickly and easily!
According to Huffington Post, there are 5 easy steps that non-profits like CCPHA can keep their followers
engaged on Twitter.
1. Create a community: It is up to you to keep your followers excited about all your new and fresh
initiatives! Don’t just feed them information that they will not take to heart!
2. Listen Up!: If you don’t know what your followers would be most interested in seeing on their News
feeds, simply ask by using surveys, interviews, and focus groups.
3. Measure success: Keep count of how many followers are active: how many are retweeting and sharing
stories with others. Once this number is known, set the bar higher each month.
4. Get the Job Done: Huffington Post realizes that while setting up these accounts is free and rather
effortless, maintaining these portals can be overwhelming! They suggest that an appropriate time to be
spending each week on social-media platforms in general is 2-6 hours posting and 1-4 hrs responding.
How to Increase Followers on Twitter:
According to business.twitter.com, there are several elements to keep in mind.
Establish your organization’s personality: Make sure that every aspect of your profile reflects your mission
and be mindful of how potential followers will view the profile on different mediums like ipads, phones,
and desktops.

27. 27

28. 28
BLOGS
According to Convio’s social media guide, Blogs include: Wordpress, Typepad, and Blogger. “Blogs are
websites that allow users to easily publish information and share content, often in the format similar to a
personal journal. Blogs can be used to share factual news, advice, best practices, personal opinions and
personal interests. Blogs often describe real experiences and insights and provide a forum for feedback
that empowers readers to share information and engage with the site beyond simply reading content.”

29. 29
Section IV: Networks
Currently, CCPHA has a rich network of organizational partners. Leveraging strategic
partnerships with like minded organizations is paramount to building a successful advocacy campaign.
Partnering with other organizations greatly expands our message reach because it allows our
message to be broadcast to a completely different audience. This tactic is also helpful because it allows
CCPHA to tap into partner organizations powerr networks: ie their relationships with politicians, policy
makers, interest groups, and even other advocates.
While knowing supporters is important in forming strategic alliances, knowing the opposition to a
bill is necessary when forming a successful advocacy campaign. This is important because CCPHA
needs to know why they oppose the bill; if they oppose the total, or just specifics, of the bill; and if their
organization can be persuaded to support the bill. Finally, it is important to understand why an
organization supports or opposes a bill. Often there are one or two small points that, with discussion and
negotiations, can be ironed out and an opposer can become a supporter.
It should be noted that a strategic alliance in support of one bill does not mean support for
another, similar, bill. This is because each organization has their own vested interests and small
differences in opinions can often lead organizations to rescind their support for certain legislation.
Listed below are the organizations both supporting, and opposing, SB 622(Sweetened beverage
tax) and SB 1420 (menu labeling). These two lists will be instrumental in knowing who to partner with
when we implement ‘Bill X.’ Following these lists we will highlight the organizations that supported SB
1420 but did not support SB 622. Strategically it would make sense to reach out to these organizations
when building a support network for ‘Bill X’ due to similarities in menu labeling and right to information.

30. 30
SB 622 Support
CA Center for Public Health Advocacy
(Sponsor)
American Federation of State, County and
Municipal Employees, AFL-CIO
American Heart Association
California Academy of Family Physicians
California Academy of Physician Assistants
California Association of Food Banks
California Association for Health, Physical
Education, Recreation and Dance
California Association of Nutrition & Activity
Programs
California Black Health Network
California Chiropractic Association
California Conference of Local Health
Department Nutritionists
California Dental Association
California Food Policy Advocates
California Optometric Association
California Parks and Recreation Society
California Pan-Ethnic Health Network
California Public Health Association - North
California Primary Care Association
California Rural Legal Assistance Foundation
California School Health Centers Association
California WIC Association
Center for Collaborative Solutions
Center for Ecoliteracy
Center for Science in the Public Interest
Central California Regional Obesity
Prevention Program
ChangeLab Solutions
Community Hospital of the Monterey
Peninsula
County Health Executives Association of
California – if amended
County of Alameda
County of Marin
County of San Mateo
County of Santa Clara
County of Sonoma Department of Health
Services
Edible Schoolyard Project
First 5 Yolo
First 5 Santa Clara County
Health Access California
Health Education Council
Health Officers Association of California
Health Promotion Policy
Latino Coalition for a Healthy California
Latino Health Access
Los Olivos School District
Lucile Packard Children’s Hospital
Mayor Andre Quintero, City of El Monte
Mission Hospital
Pajaro Valley Community Health Trust,
Regional Diabetes Collaborative

31. 31
Partners for Fit Youth Coalition, Santa
Barbara County
Physicians for Social Responsibility, San
Francisco-Bay Area Chapter
Public Health Institute
Prevention Institute
Rhode Island Academy of Family Physicians
Safe Routes to School National Partnership
San Diego County Childhood Obesity
Initiative
San Francisco Unified School District
Santa Cruz County Children’s Network
St. Joseph of Orange Health
Second Harvest Food Bank, Santa Cruz
County
The School Gardens Program
Southern California Public Health Association
Strategic Alliance for Healthy Food and
Activity Environments
Wellness Warriors
2 Individuals
SB 622: SUPPORT AND OPPOSITION
Author: Senator Bill Monning
TAXING SUGARY DRINKS TO FUND CHILDHOOD OBESITY PREVENTION
SB 622 Oppose
Asian Business Association
Brea Chamber of Commerce
California Automatic Vendors Council
CA Asian Pacific Chamber of Commerce
CA Beer & Beverage Distributors
CA Chamber of Commerce
CA Distributors Association
CA Grocers Association
CA Hispanic Chambers of Commerce
CA Independent Oil Marketers Assoc
CA League of Food Processors
CA Manufacturers & Technology Assoc
California Nevada Soft Drink Association
California Restaurant Association
CA Retailers Association
CA Service Station & Auto Repair Assoc
California Teamsters Public Affairs Council
Empire Bowling Center
Grocery Manufacturers Association
Howard Jarvis Taxpayers Association
Korean American Chamber of Commerce of
Los Angeles
National Organization of Theater Owners of
CA/NV
Neighborhood Market Association
PepsiCo

32. 32
Producers Dairy
SB 1420 Supporters
American Academy of Pediatrics (CA)
American Diabetes Association
AFSCME
CA Adolescent Nutrition and Fitness Program
CA Association for Health, Physical Education, Recreation and Dance
CA Black Health Network, Inc.
CA Chapter of the American College of Cardiology
CA Chiropractic Association
CA Food Policy Advocates
CA Medical Association
CA Nurses Association
CA Pan‐ Ethnic Health Network
CA State PTA
CA WIC Association
Catholic Healthcare West
Congress of CA Seniors
Consumer Federation of CA
Consumers Union
First 5 Santa Clara County
Gray Panthers
Health Officers Association of CA
Healthy Silicon Valley
Latino Coalition for a Healthy CA
Latino Diabetes Association
LA Health Action
League of California Cities‐ Latino Caucus
Los Angeles Unified School District
Lucile Packard Children’s Hospital of Stanford
Merced/Mariposa County Asthma Coalition
Mission Community Hospital
PolicyLink
Prevention Institute
Roll International Corporation
St. Joseph Health System
Stanford Hospital and Clinics
Stanford School of Medicine
State Building and Constructions Trades Council of CA
Strategic Alliance
Cities, Counties and Elected Officials in support of 1420:
Albany, City of
Alameda County Board of Supervisors
Aliso Viejo, City of

33. 33
Baldwin Park, City of
Berkeley City Council
Salud Carbajal, Supervisor, County of Santa Barbara
Cotati, City of
El Dorado County Board of Supervisors
Greenfield, City of
Hawaiian Gardens, City of
John S. Lazar, Mayor, City of Turlock
Ronald O. Loveridge, Mayor, City of Riverside
Los Angeles County Board of Supervisors
Marin County Board of Supervisors
Palm Springs, City of
Scott H. Peteres, Council President, City of San Diego
Rohnert Park, City of
San Fernando, City of
San Francisco, City and County, Mayor Newsom
San Jose, City of
Santa Clara County Board of Supervisors
Santa Cruz, City of
Selma, City of
Adrienne J. Tissier, President, Board of Supervisors of the County of San Mateo
West Hollywood, City of
Yucaipa, City of
Supporters of SB 1420 but not SB 622.
American Academy of Pediatrics (CA)
American Diabetes Association
CA Adolescent Nutrition and Fitness Program
CA chapter of the American College of Cadiology
CA State PTA
Congress of CA Seniors
Gray Panthers
Healthy Silicon Valley
Latino Diabetes Association
LA Health Action
League of California Cities-Latino Caucus
Los Angeles Unified School District
Lucille Packard Children’s Hospital of Stanford
Merced/Mariposa County Asthma Coalition
PoilcyLink
Roll INternational Corporation
St. Joseph Health System
Stanford Hospital and Clinics
Stanford SChool of Medicine
State Building and Constructions Trades COuncil of CA
Strategic Alliance