This slide is the OB portfolio at a glance. In this section – see the detailed slides on the four products – we show how Philips can answer the challenges we’ve covered in earlier sections.
The navigation could work like this to address:
Leaders with EPIQ and Affiniti
Quality Optimizer with Affiniti and maybe EPIQ
Standardizer with Affiniti and ClearVue
Economizer with ClearVue
Minimalist with ClearVue and maybe VISIQ
These are very rough orientations as the organization type, department flow, exam type, physicians pain points and budget will give more details about real needs. So qualifying your customer in advance is an absolute MUST to make the best use of your time during the visit.
This section on EPIQ contains:
messaging
clinical images
customer story
Refers to the pillars
This section on Affiniti contains:
messaging
clinical images
Refers to the pillars
This section on ClearVue contains:
messaging
clinical images
customer story
Refers to the pillars
Philips as a long-term partner: essential reference of the Philips commitment to and advantage across continuum of care
Make relevant for OB/GYN
Talking points:
Creating solutions that span the health continuum
It’s how we make a difference–
Our unique view and offering looks across the entire patient journey.
Here are the health continuum definitions we are using:
Healthy Living: Being healthy, living well
Prevention: Avoiding illness through conscious healthy behavior
Diagnosis: Getting to a definitive diagnosis in the shortest time
Treatment: Getting the most effective treatment in a cost effective way
Recovery: Fast, comfortable, predictable, lasting
Home Care: Independent living, connected to care givers where needed
Please note: This is an overall HC message and cannot be tied to specific product lines/products without validated proof.
Philips as a long-term partner: This slide is useful for a customer who may not realize Philips breadth, depth and impact particularly in the area of healthcare.
The numbers are related to Ultrasound, except for the middle section that talks to Philips as healthcare provider.
“8 year transducer lifetime” – please note that competitive transducers do not have a similar extended lifetime
Philips as a long-term partner: Customer Services to help make the most of your solution now and in the future