Based on the latest research on crowdfunding, we explore the 3 following questions: 1. Is there a crowd? 2. Why is there a crowd? 3. How can I have a crowd?

1. Crowdfunding: Where is the Crowd?
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2. (1) Description: Is there a Crowd?
(2) Explanation: Why is there a Crowd?
(3) Prescription: How can I have a Crowd?

3. (1) Description: Is there a Crowd?

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7. Nobody-funding Wedding-funding Crowd-funding
30 to 40 % 45 to 55 % 5 to 15 %
Very few - not enough 30 to 150 persons >150 persons
0 euro < 5000 euros > 5000 euros
Too many holes in the network Friends & Familly (and myself) + some weak ties Strong & weak ties
Is there a Crowd?
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8. (2) Explanation: Why is there a Crowd?

9. (2) Explanation: Why is there a Crowd?
Determinism
Social capital
Geography
Industry
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Instrumentation
Preparedness
Platform
Project

10. Why is there a Crowd? The Path Dependency Effect
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11. Why is there a Crowd? The Matthew Effect
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12. Why is there a Crowd? The Responsibility Effects
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13. (3) Prescription: How can I have a Crowd?

15. How can I have a Crowd? The Marketing of Strong Ties
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16. How can I have a Crowd? The Marketing of Weak Ties
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17. Kevin André, Ph.D Sylvain Bureau, Ph.D Olivier Rubel, Ph.D
Philanthropy & Ethics Entrepreneurship & Sociology Marketing & Economics
More to come: New Research Project
Sylvain.Bureau@escpeurope.eu