Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crowdfunding: Where is the Crowd?

318 views

Published on

Based on the latest research on crowdfunding, we explore the 3 following questions:
1. Is there a crowd?
2. Why is there a crowd?
3. How can I have a crowd?

  • Be the first to comment

  • Be the first to like this

Crowdfunding: Where is the Crowd?

  1. 1. Crowdfunding: Where is the Crowd? 1
  2. 2. (1) Description: Is there a Crowd? (2) Explanation: Why is there a Crowd? (3) Prescription: How can I have a Crowd?
  3. 3. (1) Description: Is there a Crowd?
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. Nobody-funding Wedding-funding Crowd-funding 30 to 40 % 45 to 55 % 5 to 15 % Very few - not enough 30 to 150 persons >150 persons 0 euro < 5000 euros > 5000 euros Too many holes in the network Friends & Familly (and myself) + some weak ties Strong & weak ties Is there a Crowd? 7
  8. 8. (2) Explanation: Why is there a Crowd?
  9. 9. (2) Explanation: Why is there a Crowd? Determinism Social capital Geography Industry 9 Instrumentation Preparedness Platform Project
  10. 10. Why is there a Crowd? The Path Dependency Effect 10
  11. 11. Why is there a Crowd? The Matthew Effect 11
  12. 12. Why is there a Crowd? The Responsibility Effects 12
  13. 13. (3) Prescription: How can I have a Crowd?
  14. 14. How can I have a Crowd? The Marketing of Strong Ties 15
  15. 15. How can I have a Crowd? The Marketing of Weak Ties 16
  16. 16. Kevin André, Ph.D Sylvain Bureau, Ph.D Olivier Rubel, Ph.D Philanthropy & Ethics Entrepreneurship & Sociology Marketing & Economics More to come: New Research Project Sylvain.Bureau@escpeurope.eu

×