The Goolge Trusted Store serves as both - a verification of the genuineness of an e-commerce vendor, and a security assurer to the e-commerce customer.
1. A Symbol of Trust
Google®, Trusted Stores™ and the Google Trusted Stores Logo are trademarks of Google Inc.
2. The Good
Online shopping is on an astounding ascent solely because of the increasing mobility of shoppers:
• At least 81% of internet users have researched a product online; and,
• 66% have bought a product online.
The Bad
• This is an arena wherein hoaxes come in heaps;
• Fraudulent vendors display products asking the customer to disclose personal information.
3. For Customers:
• It’s free to use
For Merchants:
• It requires the merchant to undergo certain processes before exhibiting the Google Trusted
Store Badge
4. Merchants have to meet certain standards and guidelines in terms of services and shipping:
• Near-immediate response time;
• Fewer customer complaints (in terms of service); and,
• Faster and precise shipping with exact deliveries within prescribed time.
But what about merchants trying to hoodwink a customer displaying a fraudulent Google
badge? Fear not!
There is a ‘verify’ link on the badge which allows the customer to verify the authenticity of the
merchant
5. Google promises purchase protection in case of:
• Incorrect billing;
• Product not delivered on time;
• Receipt of wrong items; and,
• Products not being in satisfactory condition.
If Google receives a complaint within 60 days of purchase it can step in and resolve the issue
between the merchant and the customer, acting as the arbitrator.
(It also has the right to compensate the purchaser.)
6. If you’re a Merchant:
• Certify your standards by getting a Google Trusted Store Badge.
If you’re a Customer:
• Ensure that you are buying from a trusted source.