Sustainability is an oft repeated phrase these days owing to the threat that our slowly depleting natural resources are facing. Flexible packaging designers are trying to use material which will be sustainable in the long run and will not be a hazard to the environment and will also look equally attractive. Uflex products are designed keeping in mind the sustainability of the packaging. We understand how hazardous plastics can spell for the earth and keeping this in mind we have constantly evolved ourselves and our produce. Along with the sustainability of our packaging we believe that design is an equally important component.

1. Sustainable Packaging and Design
Sustainability is an oft repeated phrase these days owing to the threat that our slowly depleting
natural resources are facing. Flexible packaging designers are trying to use material which will
be sustainable in the long run and will not be a hazard to the environment and will also look
equally attractive.
Uflex products are designed keeping in mind the sustainability of the packaging. We
understand how hazardous plastics can spell for the earth and keeping this in mind we have
constantly evolved ourselves and our produce. Along with the sustainability of our packaging
we believe that design is an equally important component.
If we look at sustainable packaging from a design perspective, design makes the packaging
better. An attractive design package was good for the customer earlier but with a sustainable
designed package, it will be good for the environment too.
How does one achieve a good design along with sustainability? There are roughly 3 principles
which we will share with you:
 It’s all about the product
For a holistic design and sustainable packaging it would be sensible on the part of the product
manufacturer not to separate the product from the packaging design. In the short run it might
be good for the producers’ pockets but in the longer run it will have a negative impact on the
consumer as well as the environment thereby defeating the purpose of sustainable packaging.
 Earlier the better
So now the question arises is how soon should a manufacturer involve designing the
packaging? We say the sooner the better. Most of the environmental impact of the product &
packaging is said to be determined in the early designing stages. To add sustainability factor at
a later stage is not only hard but also costly and less effective.
 More with less
While the supply chain demands ‘less’ in cost saving, reductions, simplifications etc, the market
demands ‘more’ in terms of added value, benefits, new functions. Doing more with less is
sustainability prerequisite.
Sometimes in providing ‘more’, more materials is used which in turn spells higher carbon
footprints and is tricky to square off with sustainability. Ultimately it’s about ‘less is best’ for
consumers& our customers. Sometimes striking a balance between them can be a challenge in
sustainable packaging.

2. Sustainability challenges are linked with design challenges. Yet, creative and attractive
designing is the only thing that can ultimately get a product noticed.
At Uflex Ltd., India’s largest flexible packaging company, the health and safety of our clients
and our environment is paramount. All regulations regarding the preservation of the
environment are met. Keeping in mind the evolving socio-cultural trends and environment
conscious customers, Uflex has come up with sustainable packaging options accompanied by
attractive designs to appeal to the customers. With experience and expertise in all spheres of
packaging Uflex keeps a track of all the latest developments and innovations that are taking
place around the world. This helps us to be in tandem with the needs of our customers and
constantly upgrade our quality concerns.
Along with sustainable packaging options and striking design options, Uflex is committed to
prevent the wastage of natural resources and minimize any hazardous impact on the
environment during the stages of development, production, use and disposal.
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