Episode 7 Turn Cupcakes into Cash, the transcription of the video relating to the equipment that bakers from around the world use.

1. Episode ##7
Jack Finn: Hello and welcome to another episode of Series 1 Turning Cupcakes into Cash. This is your
host Jack Finn. Welcome to the show, welcome to the podcast. Once again, if you had plans or if
you’ve got this in mind that you want to set up your own cupcake business, you just have to listen to
the show because you just have to listen to the show because you’ll be hearing advice and
interviews with the experts themselves from all over the world on how they started, that’s right.
And a lot of you might be thinking, what is the type of equipment I may be using for starting a
business, what equipment? Should my equipment right now at home be enough to start off this
business or do I need something more, okay? Now here are the experts to tell you what happened
or how they started. Listen:
John: Today we’re talking about how to start a cupcake business or bakery right, so right away we’ve
got our own topic. So really the next question is, how many of those cupcakes do I need to make on
a daily basis? How much is my store front (if I’m running a store front) going to cost me because
sometimes, not always, these things can be done at home. And then you’ve got to look at your
equipment.
If you’re working at home you have other things you’ve got to
worry about because although you’ve got a cooker in the kitchen,
you’ve got all your mixers and this kind of stuff, but you don’t
have the commercial mixers at home or the commercial
equipment. I ran into this problem when I started a wedding cake
business many years ago, back in the UK just after I first got
married and we bought a gas oven. Nice gas oven, it had lovely
big grill on the top, it had two ovens so I could bake off a three
tier wedding cake with no problem until the gas company… until
a problem occurred with the gas cooker.
Once they found out that I was making a wedding cake, “uh sorry your warranty has been voided”.
So we had to work around and scrounge and you know, kind of work our way around it but we did
eventually manage to get them to give us the warranty purely and simply because we said that that
was my grand daughter’s wedding cake in the end. But nevertheless there is a problem there.
If you’re going to start a shop then obviously you need to know how many of these cupcakes you can
sell a day so that you can pay your rent. If your orders are only two or three dozen a day there’s
probably no way on earth that you’re going to be able to repay your rent.
Jack: Questions, questions, tons of questions. When you’re setting up a business like this, you’ve got
to plan it out. An excellent business plan all the way through and the best guide you can find it right

2. here in this podcast, Series 1 Turning Cupcakes into Cash. Of course a few websites you should check
out with amazing video training from the experts or if you can pull up a notepad, go to
www.turncupcakesintocash.com/howtostartabakery - a complete free training video. You can also
check out Rich Schefren. Here is Rich:
Rich: You and I are both here for a reason and I think I know what that reason is. Maybe you are
unsure how to get started making money and building your business online or maybe you have
started but you’re disappointed with your results so far and you’re just not sure what you need to do
to change that. Or maybe you’re even doing okay but you know deep down you could be doing
much better and you just don’t know what’s missing.
You see, what I hear over and over gain from online entrepreneurs, people who are trying to get into
this business and those who’ve already started, is that they’re frustrated, they’re confused, they’re
overwhelmed and they’re overloaded and for any or all those reasons, you’re stuck. So you’ve been
looking for someone, anyone to tell you in simple terms exactly what you need to do to achieve
those things that you want. But up until now you haven’t found anyone who has been up to the task
and because of that you’re stuck and still searching. Well, if that describes your situation the very
first thing I want to tell you is, congratulations.
Jack: A good friend of mine – he will transform your mind set, your attitude on the way you think
about this business or any business for that matter. In fact, I’m going to throw in some gifts for you.
First is to simply go to www.turncupcakesintocash.com/rich and see the value that you will get in
how to set up this business. Just share your name, your email address and instantly I will send you an
email on how to go about it. It covers everything you need to know.
***
Catherine: Well thankfully, I have a really massive oven so that helps so I don’t have to think about
that. But I have just a very high powered kitchen mixer, some really big mixing bowls, lots of silicone
bake ware, lots of piping bags and also just things like buying wholesale: the cupcake cases, the
paper cases cupcakes come in and the cardboard boxes. You get flat packed cardboard boxes that
either fit four or six or twelve cupcakes in.
You can buy those from Amazon but they’re quite expensive, or you buy them on wholesale and
you’re looking at 250 in a pack sort of thing. And then just, you know, the ingredients and buying

3. enough in Cash and Carry, what we call Cash and Carry’s here, so that it’s cost effective but not
buying too much so that it goes off, so things like that you have to think about.
***
Leanne: An oven, a really good oven.
Alex: We didn’t go down that road, we bought an oven that was you know, brand new and it was an
expensive oven but we didn’t do our research into the product itself as much. We’ve replaced the
hinges on the oven door twice now. We haven’t had to pay for that, that’s under warranty. But
you’ve really got to research your products. I would definitely say an oven is number one.
Leanne: Oven and I don’t use commercial mixers. I use a particular product, a brand of mixer and it’s
like the highest motor wattage, but I tend to find that I like to do things in small batches rather than
do it in great big batches. Yeah, I find the product comes out better for me.
Jack: There are so many things to be covered I’m telling you, when you’re starting your own cupcake
business, preparing a business plan, talking about equipment like oven, freezer, refrigerator, mixers,
storage racks and all the inventory of course, calculating the amount of materials you will need to
make cupcakes and icing for at least six months plan.
Supplies as well, the basic things like napkins, plastic wrap, expenses as well for utilities and all the
other things that you need to consider. Oh yes, future plans or expectations.
If you’re doing an online blitz it’s important to bring traffic to your website or to your site to bring in
potential customers and when you talk about online blitz, you have to listen to a good friend, Stuart
Ross, digital marketing at its best, that’s right.
You just have to go to www.turncupcakesintocash.com/digitallife to get free training. Yes, free
training, pull up a browser. Again go to www.turncupcakesintocash.com/digitallife. Stuart will hook
you up with everything you need for that important online presence. If you’ve just logged in
welcome to the podcast, Series 1 you’re here with Jack. On with the podcast, right.
Interviewer: What about your baking equipment, can you break that down for me? Obviously you
have a big, huge oven that you are baking things in.
Bakers: Two
Interviewer: Two! Okay. And how many cupcakes can each of those bake?
Head Baker: Oh my gosh, probably two trays of 48 on each rack.

4. Baker: I was thinking like 10 dozen maybe at a time, 2 dozen on each.
Head Baker: Yeah that sounds right, at least. A huge freezer, a big refrigerator, a three bowl sink.
Baker: Giant mixer.
Head Baker: A giant mixer you could set a toddler in.
Interviewer: And are you totally satisfied with that equipment right now? You had mentioned you
wanted a bigger kitchen but is there anything immediately that is not doing it for you, cutting it or
any equipment that you thought, hmm maybe we could get that as our next upgrade?
Baker: No we just need more. It’s not that we’re disappointed with anything. We just need more of
them. We need more refrigerator space, more freezer space. It would probably be nice to have
another big mixer if we could. I think our head baker would probably argue that she’d like a dish
washer.
Head Baker: Oh gosh yes.
Interviewer: Oh like an automatic… yeah.
Baker: But unfortunately the Health Department around here, like we were saying earlier, is pretty
strict so they’re pretty dead set on three bowl sinks. I’m not sure how many dishwashers per se,
they’d allow us to use.
Head Baker: Or if they do, the dishwashers you are allowed to use here are just huge.
Baker: Gigantic.
Head baker: Yeah, I used to work spaghetti dinners at my kids’ high school and all and I mean the
dishwasher would just about take up the size of our back kitchen.
Jack: And that winds up this episode. What wonderful interviews - exclusive only right here on this
show, Series 1 Turn Cupcakes into Cash. Once again if you want to know more about it, if you want
to get more exclusive interviews, all you need to do is go to www.turncupcakesintocash.com and
you’ll learn more about it. Not only exclusive interviews but we’re talking about one hour of free
training from the experts themselves. Oh yes, so this one’s for you. Thank you for joining me, until
the next episode of Series 1 Turn Cupcakes into Cash, this has been Jack Finn.
Don’t forget, if you’ve got what it takes, then go for it!