1. THOMAS HOLLAND
28 Stonegate Drive ▪ Eastampton, NJ 08060
(609) 440-9956 ▪ tholland6823@gmail.com
WORK EXPERIENCE
BAYADA Home Health Care Philadelphia, PA
Associate - Paid Digital Marketing October 2013 - Current
 Developed and executed paid search strategies on over 40 Google AdWords accounts.
 Achieved an all time ROI of ten times the cost for Pay Per Click (PPC) advertising.
 Successfully increased 75% of BAYADA’s PPC accounts to acceptable click-through rates of at least 1%.
 Discovered and presented a company-wide flaw in which leads were not being entered into the lead
tracking program.
 Spearheaded the initiative to provide live chat services to BAYADA.com’s website.
 Supervised On-Call Manager on procedures and protocols for triaging contact us form submissions.
iWorkwell, Inc. Philadelphia, PA
Marketing Consultant April 2011 - Current
 Consulted in creating over 700 email marketing pieces and five landing pages targeting a variety of
prospective clients.
 Successfully carried out email marketing campaigns weekly for over two years.
 Prospected over 1,000 potential clients.
Target, Inc. Mount Laurel, NJ
Sales Floor/Electronics Trainer July 2006 - August 2011
 Met department sales goals by explaining product features and services to customers.
 Resolved customer issues in regard to product problems and price discrepancies in a timely manner.
 Trained new employees on company policies and procedures.
CERTIFICATIONS
Inbound Certification,Hubspot January 2014 - February 2016
AdWords Certification,Google November 2014 - July 2016
Bing Ads Accreditation,Microsoft December 2014 - January 2017
Analytics Certification,Google Expected Achievement March 2016
EDUCATION
Drexel University Philadelphia, PA
Bachelor of Science in Business Administration September 2012
Concentration: Marketing
SKILLS
Microsoft Word, Excel, PowerPoint, and Outlook
Google AdWords Editor
Google Analytics
Hubspot Marketing Platform
Bing Ads
Dialogue Tech Platform