2. A GE NDA
• D in s d a g 8 f e b r u a r i
– 0 9 . 0 0 -0 9 . 3 0 In t r o d u c t ie /
W e lk o m
– 0 9 . 3 0 - 10 . 4 5 R o n d le id in g ( g r o e p
1) ( g r o e p 2 )
– 11. 0 0 - 13 . 0 0 P r e s e n t a t ie
– 13 . 15 - 13 . 4 5 Lunc h
– 14 . 0 0 - 15 . 0 0 M a c h in e d e m o
– 15 . 15 - 17 . 0 0 P r e s e n t a t ie /
D is c u s s ie
– V a n a f 19 . 0 0 D in e r c e n t r u m
Ha mburg
• Wo e ns d a g 9 fe b ru a ri
– 9 . 0 0 - 13 . 3 0 O c h t e n d p r o g r a m m a
– 13 . 3 0 - 14 . 3 0 Lunc h
– V a n a f 14 . 3 0 T e r u g r e is
3. WIE IS MA KITA E N WA T ZIJ N DE DOE LE N?
• M a k it a is e e n w e r e ld s p e le r in
p r o f e s s io n e e l g e r e e d s c h a p m e t
e e n o m z e t v a n $ 2 , 2 m ilja r d .
M id d e ls o v e r n a m e s v a n D o lm a r
e n R o b in w o r d t g e w e r k t a a n e e n
s t e r k e p o s it ie in d e m a r k t v o o r
p r o f e s s io n e e l t u in g e r e e d s c h a p .
• D o lm a r is h e t m e r k v o o r d e
p r o f e s s io n e le g e b r u ik e r e n w e
s t r e v e n u it b r e id in g v a n d e
p o s it ie e n o m z e t in d ie
d o e lg r o e p n a .
4. WIE IS DOLMA R GMB H?
• In H a m b u r g w o r d e n c a 5 3 0 . 0 0 0
m a c h in e s p e r ja a r
g e produc e e rd
• M e t n a m e k e t t in g z a g e n e n
m o t o r d o o r s lijp e r s
• D o l m a r e x p o r t e e r t n a a r 10 0
la n d e n
• 10 % v a n h e t p e r s o n e e l s b e s t a n d
is R & D
• D o l m a r G m b H i s v a n a f 19 9 1
e ig e n d o m v a n M a k it a -
C o r p o r a t io n
• P r o f e s s io n e le k w a lit e it is
5. INS PIRA TIE
• B e s t a a n d e o n d e r s t e u n in g
– G a a n w e o n v e r m in d e r d m e e d o o r
• N ie u w e o n d e r s t e u n in g ( K la n tb o r d g r o e p
le ve r d e id e e ë n )
– S c h o le n p r o g r a m m a
– P R -o n d e r s t e u n in g
– U it le e n p r o g r a m m a
– 3 6 V C a mpa g ne
• N ie u w e m a c h in e s
• N ie u w e o n t w ik k e lin g e n
6. MA KITA IN NE DE RLA ND
• P r o f e s s io n e le m a r k t m a r k t le id e r
• C o n s u m e n t e n m a r k t 3 e p o s it ie
• G e v e s t ig d in E in d h o v e n
• > 7 5 me de w e rke rs
• W e e t w a t d e a le r s e n
e in d g e b r u ik e r s w ille n
• R e p u t a t ie :
– U it s t e k e n d e k w a lit e it
– U it s t e k e n d e s e r v ic e e n lo g is t ie k
– P le z ie r ig b e d r ijf o m m e e s a m e n t e
w e rke n
7. DOLMA R BINNE N MA KITA
• H e t D o lm a r t e a m :
– P im S c h ils t r a , V e r t e g e n w o o r d ig e r N o o r d -
N e d e r la n d
– J o r is B o g a a r d , V e r t e g e n w o o r d ig e r W e s t -
N e d e r la n d
– A r je n P e e t e r s , V e r t e g e n w o o r d ig e r Z u id -
N e d e r la n d
– T h ijs H ik s p o o r s , P r o d u c t M a n a g e r t u in &
pa rk
– W ilf r e d v d B e r g , m o n t e u r
v e r b r a n d in g s m o t o r e n
– K e n ic h i O h a r a , A lg e m e e n D ir e c t e u r
N e d e r la n d
– A d H u iz e n g a , C o m m e r c ie e l D ir e c t e u r
• D e M a k it a o r g a n is a t ie :
– B in n e n d ie n s t 8 m a n ( m /v )
– M a g a z ijn 15 m a n ( m /v )
– T e c h n is c h e d ie n s t 8 ma n
– A d m in is t r a t ie 5 m a n ( m /v )
8. DE UITDA GING
• M a rk t me t me rk e ntro u w
• P r o f e s s io n a ls g e b r u ik e n S t ih l e n
H u s q v a r n a e n D o lm a r
• D o lm a r s t r e e f t , g o e d e k w a lit e it
e n p r o f e s s io n a lit e it n a
• 8 0 /2 0 r e g e l i s b i j v e e l d e a l e r s
a c tue e l
• U it g e k ie n d a s s o r t im e n t v o lg e n s
d e n ie u w s t e d u u r z a m e
t e c h n o lo g ië n
9. UITG A NGS PUNTE N
• D e a le r n e t w e r k o p t im a lis e r e n
– S e le c t ie v e d is t r ib u t ie b lijf t h e t
u it g a n g s p u n t
• A f z e t t e n t e g e n m a r k t le id e r s
– A ik id o : m a a k v a n je z w a k t e je k r a c h t
– B ie d t d e a le r s s e r ie u s a lt e r n a t ie f
• D e e e r s t e k la p is e e n d a a ld e r
w a a rd
– P o s it ie f m o m e n t u m g e n e r e r e n
– L a a t d e v e r b e t e r in g e n z ie n
10. DOE LS TE LLINGE N
• E r is v e r t r o u w e n in d e g e k o z e n
a a npa k
• H e t a s s o r t im e n t b ij d e a le r s
w ordt bre de r
• F o c u s o p d u u r z a m e t e c h n ie k e n
• W e h o u d e n D o lm a r e n M a k it a
t u in g e s c h e id e n
11. E XC LUS IVITE IT
• D e a le r b e s c h e r m in g in
w e r k g e b ie d
• E x c lu s iv it e it v e r d ie n je :
– ( R e la t ie v e ) o m z e t
– B r e e d t e g e v o e r d e D o lm a r
a s s o r t im e n t
– In z e t v o o r D o lm a r
– U it s t e k e n d e s e r v ic e
• E lk a a r b e t e r le r e n
k e n n e n /a a n v o e l e n
• G e e n o v e r h a a s t e b e s lis s in g e n
12. DE DRIE PIJ LE RS VA N DOLMA R
UITGEKIEND ASSORTIMENT
PROBLEEMLOZE TECHNIEK
UITSTEKENDE ONDERSTEUNING
13. A DVE RTE NTIE C A MPA GNE
• 3 6 V o lt
• 4 -t a k t
14. MOB IE LE WE B S ITE / WE B S ITE
• M o b ile w e b s it e k la a r o p 1 a p r il
• D O L M A R 2 . 0 k la a r 1 m e i
15. C A TA LOGUS
• H e ld e r e n o v e r z ic h t e lijk
• In c lu s ie f a c c e s s o ir e s
16. PRODUC TINFO
• V o o r a lle p r o d u c t e n u it
h e t a s s o r t im e n t
• G e b r u ik t u z e a l?
17. DE A LE RA DVE RTE NTIE S
• K e t t in g z a g e n
• B o s m a a ie r s
• B la d b la z e r s
• G a z o n m a a ie r s
• H e g g e ns c ha re n
• G e b r u ik t u z e a l?
18. GROE N & DOE N
• 2 x p e r ja a r
• T e b e s t e lle n m e t
e ig e n
n a a m s in d r u k
( k o s t p r ijs )
• V e r n ie u w d e o p z e t
w ordt a a n
g e w e rkt
• G e b r u ik t u z e a l?
19. POS TE R
• A 1 fo rm a a t
• V e r s t e r k t e lk a a r
• G e b r u ik t u ‘ m a l?
20. ONDE RDE LE N
• O n d e r d e le n s h o p v ia
d e a le r w e b
• E x p lo d e d v ie w s
• W in k e lw a g e n
• Te s te n?
21. PRODUC TS C HA PKA A RT
• O v e r z ic h t e lijk e
in f o r m a t ie
• P o s it io n e r in g
d u id e lijk
• G e b r u ik t u z e a l?
22. C A MPA G NE B E E LDE N
• G e le v e r d m e t
o p h a n g s ys te e m
• Id e a a l v o o r in u w
w in k e l
• B la d b la z e r s
• K e t t in g z a g e n
• H e g g e ns c ha re n
• B o s m a a ie r s
• M o t o r d o o r s lijp e r s
• 3 6 V o lt
• G r a s m a a ie r s
24. MODULE S
• K e t t in g z a g e n
• B o s m a a ie r s
• B la d b la z e r s
• H e g g e ns c ha re n
• A c c e s s o ir e s
• 3 6 V D is p la y
25. DE MOKA R
• M a k k e lijk
p re s e nte re n
• M a c h in e s
te s te n
• Id e a a l v o o r
open dagen
• G e b r u ik t u
h e m a l?
26. DE MOKA S TE N
• Vo o r G e me e nte n /
H o v e n ie r s
• M a c h in e s t e s t e n
in 2 w e k e n
• As pen pakket
m e e g e le v e r d
• G e b r u ik t u z e a l?
27. KLA NTB ORDGROE P
• M e t D o lm a r d e a le r s
• Id e e ë n g e la n c e e r d in
k la n t b o r d g r o e p :
– B lijv e n a d v e r t e r e n v o o r
n a a m s b e k e n d h e id
– D o lm a r s c h o le n p r o g r a m m a
– In f o r m a t ie b ije e n k o m s t e n v o o r
p r o f e s s io n a ls
– O n d e r s t e u n in g m e t m a ilin g s e n P R
– D o lm a r u it le e n p r o g r a m m a
– G r o e n & D o e n m e t d e a le r in d r u k
28. DOLMA R S C HOLE NPROG RA MMA
• W a a r o m b e la n g r ijk ?
• O n d e r s t e u n in g
– L e v e r in g m a c h in e s t e g e n a a n t r e k k e lijk e p r ijs
– R e g e lm a t ig c o n t a c t
– S p e c if ie k e c u r s u s s e n b ij s c h o le n
– P r e s e n t a t ie m a t e r ia a l z o a ls p o s t e r s v a n
o p e n g e w e r k t e m a c h in e s , c a t a lo g i, e t c
– In v e n t a r is e r e n w e lk e b e h o e f t e n d e c u r s is t e n
he bbe n
• P r o c e d u r e & f a c t u r a t ie
– 6 0 % k o r t in g ***
– T e r u g k o p e n v o o r r i c h t p r i j s 10 % - 3 0 %
– F a c t u r a t ie v ia d e a le r
– D e a le r a ls le v e r a n c ie r o n d e r d e le n e n
a c c e s s o ir e s
– A c c o u n t M a n a g e r le v e r t m a c h in e s a f
*** M e t u it z o n d e r in g v a n h e t 3 6 V p a k k e t
29. VOORDE E L DE A LE R
• A f h a n k e lijk v a n Machine PS5000-38
de Verkoopprijs exclusief BTW 604,20
ve rko o p w a a rd e Nettoprijs bij reguliere korting 398,77
v a n g e b r u ik t e Korting dealer ipv normale korting 60%
m a c h in e Investering dealer eerste jaar 241,68
•
Inkoop scholen tegen 60% korting 241,68
L e v e r in g Opbrengsten eerste jaar 0,00
a c c e s s o ir e s e n
o n d e r d e le n Terugname machines in tweede jaar bij 181,26
•
inruil 30%*
O nde rhouds be urt
Inkoop nieuwe machines** 241,68
en Verkoop nieuwe machines** 241,68
Verkoop inruilmachines tegen 50%*** 302,10
Opbrengsten tweede jaar 120,84
30. DOLMA R S C HOLE NPROG RA MMA
• S ta tus
– P im , J o r is e n A r je n b e z o e k e n d e
s c h o le n a c t ie f
– S t e e d s m e e r s c h o le n m e ld e n z ic h
aan
• R e a c t ie s
– B lij d a t p r o g r a m m a w e e r is o p g e p a k t
– A f h a n k e lijk v a n d e b u d g e t t e n
– O n g e v e e r 15 s c h o l e n a c t i e f m e t
D o lm a r
– W o r d e n u it g e n o d ig d v o o r g a s t
c o lle g e s t e g e v e n
31. INFORMA TIE BIJ E E NKOMS TE N
• E x t r a o n d e r s c h e id e n d v e r m o g e n
r ic h t in g p r o f e s s io n e le m a r k t
• B e d o e ld v o o r h o v e n ie r ,
g e m e e n t e n , o v e r h e id ,
g r o e n v o o r z ie n e r s , s o c ia le
w e r k p la a t s e n
• U n o d ig t r e le v a n t e k la n t e n / p r o s p e c t s
u it
• M a k it a o n d e r s t e u n t m e t a d r e s s e n
• M a k it a z o r g t v o o r u it n o d ig in g e n a n d e r
o n d e r s t e u n e n d m a t e r ia a l
• D e a le r z o r g t v o o r lo c a t ie v a n d e
b ije e n k o m s t
32. INFORMA TIE BIJ E E NKOMS TE N
• L e z in g w a a r in d ie p e r w o r d t
in g e g a a n o p d iv e r s e n z a k e n
z o a ls :
– A r b o r e g e lg e v in g ,
w e r g e v e r /w e r k n e m e r
– M i l i e u r e g e l g e v i n g , E P A /C A R B /E U
– T r i l l i n g e n /g e l u i d /s t o f
– W a t b e t e k e n t d it v o o r d e g e b r u ik e r ?
– W a t d o e t M a k i t a /D o l m a r h i e r a a n ?
• In z ic h t e n h e ld e r h e id t e g e v e n in
d e w e t - e n r e g e lg e v in g
• V e r s t e r k e n r e la t ie
d e a l e r /D o l m a r m e t p r o f e s s i o n e l e
e in d g e b r u ik e r
33. S A ME N PA KKE N WE HE T A A N!
• Is d it e e n g o e d e o p z e t ?
• W ie v a n u w il d it s a m e n m e t o n s
v e r d e r u it w e r k e n e n u it v o e r e n ?
34. PE RS B E RIC HTE N
• A c t ie v e m a r k t b e w e r k in g d o o r
D o lm a r d e a le r
• L o k a a l /r e g i o n a a l a a n d a c h t a a n
d e a le r e n D o lm a r
• B e s c h ik b a a r o p h e t d e a le r s w e b
w w w . d o lm a r . n l
• D e a le r p e r s o n a lis e e r t e n s t u u r t
d o o r n a a r lo k a le m e d ia
35. DOLMA R UITLE E NPROG RA MMA
• G e b r u ik e r w il d o o r w e r k e n b ij
r e p a r a t ie
• D e a le r k a n p e r f e c t e s e r v ic e
g e ve n
• D o lm a r s t e lt d e a le r
u it le e n m a c h in e s b e s c h ik b a a r
t e g e n g e r e d u c e e r d t a r ie f
• 15 % * * * e x t r a k o r t i n g o p n o r m a l e
in k o o p p r ijs
• M a c h in e s w o r d e n g e m e r k t
• P e r p r o d u c t g r o e p A ll r o u n d
m a c h in e b e s c h ik b a a r
• P e r ja a r e e n m a lig in k o p e n
36. NIE UWE PRODUC TE N
• H o u t k lo v e r s :
– LS 6 0 0 2
– LS 6 0 0 4 S
• G a z o n m a a ie r :
– PM5 3 6 0 S 3 E
• Wa te r p o m p e n r u g s p r a ye r ?
37. LS 6002 en LS 6004S
• LS 6 0 0 2 • LS 6 0 0 4 S
– 6 to n – 6 to n
– 230V – 400V
– 2 ,2 k W – 4 ,0 k W
– E x t r a s n e lle
s la g
38. FE A TURE S
• 6 to n
• E e n v o u d ig t e b e d ie n e n
e n v e ilig e
t w e e h a n d s b e d ie n in g
• R o b u u s te b o u w
• G r o t e w ie le n v o o r
m a k k e lijk v e r p la a t s e n
• L S 6 0 0 4 S me t e xtra
s n e l l e s l a g , 8 , 0 c m /s
i p v 6 , 2 5 c m /s
39. PRIJ ZE N
in c l. B T W e x c l. B T W
• LS 6 0 0 2 € 1. 4 2 5 , -
€ 119 7 , 4 8
• LS 6 0 0 4 S € 1. 5 9 5 , -
€ 1. 3 4 0 , 3 4
• D e a le r k o r t in g 3 0 % ( g r o e p Z B )
40. PM5360S 3E
• 5 1 c m bre e d
• B & S M o to r me t
e le k t r o s t a r t
• M a x i m a a l 4 , 8 k m /u
• O p va ng b a k 7 5 l
• M a a io p p e r v la k t o t
2 4 0 0 m2
41. OPB OUW
• PM5 3 6 0 S 3 E € 1. 0 4 5 , -
– 51 c m
– E le k t r o s t a r t
– 6 pk
• PM5 3 6 5 S 3 PRO € 9 2 5 ,-
– 51 c m
– 6 ,5 p k
• PM4 8 5 5 S APRO € 8 2 5 ,-
– 48 c m
– 5 ,5 p k
42. MS 352.4 ?
• Z e lf a a n z u ig e n d e
C e n t r if u g a a lp o m p
– 4 -t a k t R o b i n m o t o r
3 3 ,5 c c
– O p vo e rho o g te 4 5 m
– 13 0 l /m i n
– L e n g t e a a n v o e r s la n g
3 m
– L e n g t e s p u it s la n g 8 m
– R ic h t p r ijs € 4 2 5 , -
• In t e r e s s e ?
• S o o r t k la n t e n ?
43. S P252.4R ?
• R ug g e dra g e n
s p r a ye r
– 4 -t a k t R o b in m o t o r
2 4 ,5 c c
– In h o u d t a n k 2 0 l
– M a x im a le d r u k 2 , 5
MPa
– M a x im a le c a p 7 , 1 l/
m in
– R ic h t p r ijs € 6 9 5 , -
• In t e r e s s e ?
• S o o r t k la n t e n ?
47. DIS C US S IE
• S u g g e s t ie s v o o r v e r d e r e
v e r s t e r k in g D o lm a r b ij d e
p r o f e s s io n e le d o e lg r o e p
• A c c e s s o ir e s u g g e s t ie s ?
• M is t e r n o g ie t s ?
48. VE RVOLG PROGRA MMA
• Lunc h
• P r o d u c t d e m o n s t r a t ie
• D is c u s s ie
• N a a r ho te l
• D in e r in H a m b u r g
49. G ROE P 1 PIM
• E r ic H e n d r ik s
• H e n k v a n H a m e r s v e ld
• R u d i T e B r in k e
• F r a n k S a t n a r a in
• G e r r ie N ijd a m
• J a n -H e n k M id d e lv e ld
• E v e r h a r t v a n D r ie
• J o h a n P o e lm a n
• S a nde r B oom
• M ic h e l H u is m a n
• T h ijs H ik s p o o r s
• J o r is B o g a a r d
50. GROE P 2 A RJ E N
• Le i Ma ns
• J a n -W ille m V e r v e ld e
• Arno ud va n d e K e rkho f
• C o r n e v a n H e ld e n
• W ilc o J a n s e n
• A lb e r t H o ll
• H e n r i N ije b o e r
• H a r m -J a n P o e lm a n
• To n G ro o t K o e r k a m p
• P a t r ic k v a n B e e k
• A d H u iz e n g a
• W ilf r e d v a n d e n B e r g
