IPA Effectiveness Learnings: 2016 International Cases Review of 2015 and the prospects for 2016 The Future of the Client Agency Relationship - A presentation by Hall and Partners Continuous Professional Development - Key to Commercial Success in Advertising #IPASocialWorks Social Media Measurement Guides Ian Priest: Winning the war for talent Sydney Hunsdale: The business case for retention - specialists v generalists Dr Max Blumberg: Harnessing the power of human capital for the digital age Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning and reporting of Change4Life campaign Engine Group UK CEO Debbie Klein on thinking outside the remuneration box Peter Field on maximising campaign efficiency using the IPA Effectiveness Databank IPA President Ian Priest strives for win-win performance in client/agency relationships Pernod Ricard CMO Martin Riley on the future of effective partnerships from the client side Tim Williams on how North American agencies are transforming their approach to compensation Big Data and Analytics: The IBM Perspective 
