A simple yet strategic content strategy can facilitate ecommerce websites also to be appropriately optimized for the search engines

1. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
Key Concepts to Optimize an E-commerce
Website
When it comes to search engine optimization (SEO); ecommerce sites pose a challenge to
ecommerce website development professionals. This is because many pages in an
ecommerce website lack unique content. The pages are largely navigational in nature and
product pages have duplicate content in them. A simple yet strategic content strategy can
facilitate ecommerce websites also to be appropriately optimized for the search engines
Here are few important tips to enable SEO on an e-commerce
website.

2. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
 Adding content
Determining keywords is the primary step in adding content. When you have one
universal keyword relevant to many pages; you can create mish-mash pages for that
specific keyword. Various kinds of content can be created for that keyword. Relevant
content that is keyword specific will be perfect for readers and search engines. Other
kinds of content can be added through a simple content management system (CMS) like
WordPress. It is easy to install, customize and integrate with your existing website.
 Category descriptions
Category pages must contain relevant descriptions on that particular category. These
descriptions can be placed on top or below the product listings. Embedding links to other
category pages can be done in this description. It is always better to begin with category
descriptions that have the least search engine rankings. Drafting quality content with the
right usage of keywords can optimize these pages appropriately.
 Re-work on product descriptions
Many ecommerce websites commit the mistake of using manufacturer description on the
product pages. These could be duplicate content that does not necessarily educate the user
with specific features and advantages on a product. In ecommerce website development;
the most important requirement is educating a prospective customer on a product so as to
fulfill the potential selling opportunity. Rewrite product descriptions to make them
unique. Begin with products that have maximum visibility and you could gradually
complete the task for the rest.
 Expert product reviews
Expert reviews earn a lot of trust and confidence amongst the buyers. This is because
unbiased opinions and critical review can give them a clear understanding of whether a
specific product is suitable for them or not. Thus ecommerce websites should publish
expert product reviews specifically from professionals that are renowned in the
product-specific area.

3. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
 Buyer guides
Some products require specialized guides on their choice of model, use, installation and
other details. Customers may not possess complete information on such products. In such
cases, accompanying buyer guides can help buyers make quick and easy purchase
decisions. For e.g. choosing the right laptop or accessory is better facilitated with a well
written buyer guide. Buyer guides can be optimized for primary as well as secondary
keywords.
WordPress can be a great CMS for creating content that is flexible, customize, dynamic
and efficient. Thereafter, an appropriate search engine optimization strategy specific to
your website and its audience must be designed to derive maximum advantages.
Ecommerce website development is an evolving task. The process is cyclical and hence
requires frequent updates to stay abreast of the volatile marketplace.
Here the List of Tools to Enhance your Website
Performance
1. Pingdom-Speed Tester

4. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
2. Insight Page Speed by Google
3. Online Website Test by LoadImpact

5. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
4. Free Neustar’s Performence Test
5. OOKLA Speed test

6. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
6. Show Slow
7. GTmetrix-Speed Testing Tool

7. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
8. Speed Test Tool
9. Rapid-SearchMetrics Speed Test

8. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
10. Website Pulse