The document discusses the rise of the visual web and key drivers that are contributing to its growth. It notes that the rise of the mobile web, easier content creation and distribution, and the fact that everything is now considered content are fueling more visual content online. It provides statistics on the growth of platforms like Facebook, Pinterest, and Instagram and advises brands to develop a visual content strategy, create content and context, leverage user-generated content, cascade content across platforms, and explore the emerging visual ecosystem.

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The Evolution of the Visual Web
Lauren Thomas
@HelloLT
Image via Big Stock Photos

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Why is the visual web gaining steam?
Image via Picky Wallpapers

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Key Driver:
Rise of the mobile web

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Key Driver:
Easier content creation + distribution
Image via Lookout Mobile Security

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Key Driver:
Everything is content
Image via iStockphoto, AleksandarNakic

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Key Driver:
Know what I meme?
Image via okgorgeous.com

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• + 1 billion users
• Shift to Timeline
Image via Facebook

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• $1 billion acquisition
• + 100m users
• + 40m photos per day Image via Dribbble.com by Mateusz Dembek

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• + 12m U.S. users
• 25% of Fortune Global 100 companies
• Inspirational + aspirational + addictive Screenshot of Pinterest.com

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What’s a [brand] to do?
Image by AMC

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Develop a visual content strategy
Image via BusinessGrow.com

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Create Content + Context
Image via Optimum7.com

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Leverage user-generated content
Screenshot of NastyGal.com
Screenshot from Statigr.am

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Inside / Outside
Image via BornTwoLead.com

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Cascade content across platforms
Image by Saad Faruque

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Explore the emerging (visual) ecosystem
Storytelling
+ Curation
Video
Photo

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Leverage analytics
Image via SocialStrand.com

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Make old school new school
Screenshots from NastyGal.com

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Carpe Diem (or Noctem)
Image via @Oreo

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Image via Keep Calm-o-matic