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The Evolution of the Visual Web

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The rise of social media platforms like Instagram, Pinterest and Tumblr have ushered in visual marketing as a key trend for 2013 and beyond. This presentation explores a (brief) history of the visual …

The rise of social media platforms like Instagram, Pinterest and Tumblr have ushered in visual marketing as a key trend for 2013 and beyond. This presentation explores a (brief) history of the visual web, provides tips for developing and executing an effective visual content strategy and examines how brands are leveraging visual content to share stories, engage fans and drive sales.

This presentation was delivered as part of Social Media Club Atlanta's 3rd Annual PechaKucha Night. In keeping with the PechaKucha ("Lightning Talk") style, these 20 slides were each delivered in 20 seconds for an engaging, informative and fast-paced session.

Published in: Business, Technology

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Transcript

  • 1. 1 of 20The Evolution of the Visual WebLauren Thomas@HelloLTImage via Big Stock Photos
  • 2. 2 of 20Why is the visual web gaining steam?Image via Picky Wallpapers
  • 3. 3 of 20Key Driver:Rise of the mobile web
  • 4. 4 of 20Key Driver:Easier content creation + distributionImage via Lookout Mobile Security
  • 5. 5 of 20Key Driver:Everything is contentImage via iStockphoto, AleksandarNakic
  • 6. 6 of 20Key Driver:Know what I meme?Image via okgorgeous.com
  • 7. 7 of 20• + 1 billion users• Shift to TimelineImage via Facebook
  • 8. 8 of 20• $1 billion acquisition• + 100m users• + 40m photos per day Image via Dribbble.com by Mateusz Dembek
  • 9. 9 of 20• + 12m U.S. users• 25% of Fortune Global 100 companies• Inspirational + aspirational + addictive Screenshot of Pinterest.com
  • 10. 10 of 20What’s a [brand] to do?Image by AMC
  • 11. 11 of 20Develop a visual content strategyImage via BusinessGrow.com
  • 12. 12 of 20Create Content + ContextImage via Optimum7.com
  • 13. 13 of 20Leverage user-generated contentScreenshot of NastyGal.comScreenshot from Statigr.am
  • 14. 14 of 20Inside / OutsideImage via BornTwoLead.com
  • 15. 15 of 20Cascade content across platformsImage by Saad Faruque
  • 16. 16 of 20Explore the emerging (visual) ecosystemStorytelling+ CurationVideoPhoto
  • 17. 17 of 20Leverage analyticsImage via SocialStrand.com
  • 18. 18 of 20Make old school new schoolScreenshots from NastyGal.com
  • 19. 19 of 20Carpe Diem (or Noctem)Image via @Oreo
  • 20. 20 of 20Image via Keep Calm-o-matic