STB Effective Marketing - Tues 18/08 PM session

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STB Effective Marketing - Tues 18/08 PM session

  1. 1. <ul><li>Highlights of technologies that will impact marketing </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  2. 2. Strategic Technology >2009 <ul><li>Mashups </li></ul><ul><li>Friendship analysis </li></ul><ul><li>Google Maps “Streetview” </li></ul><ul><li>Augmented reality </li></ul><ul><li>Real-time search </li></ul><ul><ul><li>“ Now” web </li></ul></ul>* Gartner Research 2009 © Dillon Lee – Temasek Polytechnic 2009
  3. 3. <ul><li>A web application that combines data from more than one source into a single integrated tool. Does not require sophisticated programmers to bring together all the data. </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  4. 4. Mashups © Dillon Lee – Temasek Polytechnic 2009
  5. 5. Video Live Webcam Mobile content Google Maps News, Photos Link to Fan Box © Dillon Lee – Temasek Polytechnic 2009
  6. 6. © Dillon Lee – Temasek Polytechnic 2009
  7. 7. In the future… © Dillon Lee – Temasek Polytechnic 2009 MYFACEYOUTWIT.com
  8. 8. <ul><li>Ability to pull information from a variety of different sources anywhere & anytime. </li></ul><ul><li>Increases expectations of your visitors wrt to your websites, videos, etc. </li></ul><ul><li>More resources required for implementation, installation & to monitor. </li></ul><ul><li>… </li></ul>Potential Implications © Dillon Lee – Temasek Polytechnic 2009
  9. 9. © Dillon Lee – Temasek Polytechnic 2009
  10. 10. Source : Businessweek Friendship Analysis © Dillon Lee – Temasek Polytechnic 2009
  11. 11. © Dillon Lee – Temasek Polytechnic 2009 Source : Businessweek
  12. 12. <ul><li>An average FB user with 500 friends, actively follows the news on only 40 of them, communicates with 20, and keeps in close touch with about 10. </li></ul><ul><li>120 million (out of 250 million) users log on to FB at least once every day. 30 million update their status at least once every day. </li></ul><ul><li>Average social graph = 120 friends. </li></ul><ul><li>1 billion social objects (web links, news stories, blog posts, notes, photos, etc.) shared each week. </li></ul><ul><li>About 70% of FB users are outside the United States </li></ul><ul><li>Every month, more than 70% of users engage with applications developed for the FB platform. </li></ul><ul><li>30 million users currently access FB through their mobile devices. People that use FB on their mobile devices are almost 50% more active on the social network than non-mobile users. </li></ul>Friendship Analysis Source: briansolis.com © Dillon Lee – Temasek Polytechnic 2009
  13. 13. <ul><li>Discover hidden networks & communities </li></ul><ul><li>Improve & new ways to segment markets </li></ul><ul><li>Better fit of marketing initiatives with what consumers want </li></ul><ul><li>… </li></ul>Potential Implications © Dillon Lee – Temasek Polytechnic 2009
  14. 14. © Dillon Lee – Temasek Polytechnic 2009
  15. 15. Google Maps “Streetview” © Dillon Lee – Temasek Polytechnic 2009
  16. 16. Google Maps “Streetview” Source : Google Street View - Wikipedia © Dillon Lee – Temasek Polytechnic 2009
  17. 17. © Dillon Lee – Temasek Polytechnic 2009
  18. 18. <ul><li>A field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time </li></ul>© Dillon Lee – Temasek Polytechnic 2009 - Thomas Caudell, 1990
  19. 19. © Dillon Lee – Temasek Polytechnic 2009
  20. 20. Augmented Reality Source: Layar.eu © Dillon Lee – Temasek Polytechnic 2009
  21. 21. Augmented Reality Source: Layar.eu © Dillon Lee – Temasek Polytechnic 2009
  22. 22. <ul><li>Ability to search information as information is updated immediately </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  23. 23. © Dillon Lee – Temasek Polytechnic 2009
  24. 24. Real-time search © Dillon Lee – Temasek Polytechnic 2009
  25. 25. <ul><li>Change in marketing focus (e.g. from Google to other SE, Adwords becomes redundant) </li></ul><ul><li>Even more critical to monitor responses real-time as expectations are formed real-time </li></ul><ul><li>… </li></ul>Potential Implications © Dillon Lee – Temasek Polytechnic 2009
  26. 26. © Dillon Lee – Temasek Polytechnic 2009 Generous Collaborative Experimental Playful Helpful Personal Honest Participatory** ** Source: Paul Isakson
  27. 27. © Dillon Lee – Temasek Polytechnic 2009

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