Is your pricing strategy simply to respond to changes in your material cost? Stop being reactive, and take charge with value-based pricing. Read the full post here: https://thekinigroup.com/a-guide-to-value-based-pricing-strategies/

1. Why Value Must Be
at the
Heart of Your Pricing
insights from

2. 2
The last time you raised
prices, how did you justify
it to your customers?

3. 3
Most companies blame rising material costs.
This is a
BIG MISTAKE.

4. 4
1. Difficulty of raising prices when material costs
level out
2. Customers constantly asking for price
decreases when material costs fluctuate
If you justify your prices on material costs, you
will inevitably run into two problems:

5. 5
HOW TO INCREASE
PRICES DURING A
MATERIAL COST DECLINE

6. 6
Step One:
Justify Price Increases in Terms of Value

7. 7
Communicate your products’
value to your customers as
price rationalization.

8. 8
Emphasis on value propositions
should take place with every
customer conversation.
This keeps your customers AND
your sales team focused on value.

9. 9
Step Two:
Plan Value Increases Ahead of Time

10. 10
If you wait until price increases
are due, you cannot plan
value increases.
Start in January.

11. 11
Step Three:
Customer-Specific Value Improvements

12. 12
1. Which customers would appreciate
faster delivery?
2. Which customers would increase
loyalty following more attentive
customer service?
Ask yourself:

13. 13
Better yet, ask your customers how
you can create more value for them.

14. 14
Step Four:
Get Your Sales Team on Board

15. 15
Sales reps are often the
closest link to customers.
They need to express value in
every customer touchpoint.

16. 16
Step Five:
Analyze Your Sales Data

17. 17
It can take a year to build
a value-based approach.
Look to your data to
speed this process up.

18. 18
Start Building Value Today
KiniMetrix helps companies leverage
their sales transaction data to build
value-focused pricing strategies.
Click here to see how KiniMetrix
can do this for you.

19. thekinigroup.com
These tips rely on a well-strategized
price optimization strategy.
Ready to take yours to the next level?
Click here to see how KiniMetrix can help.
Get Your Pricing Up to Par