Excessive use of chemical fertilizers and pesticides in food production and increasing health awareness among consumers to drive India organic food market

1. M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Organic Food Market
Forecast and Opportunities, 2020

2. I n d u s t r y B r i e f
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© TechSci Research
India Organic Food Market to Grow at Over 25% through 2020
Excessive use of chemical fertilizers and pesticides in food production and increasing health
awareness among consumers to drive India organic food market
According to recently published TechSci Research report “India Organic Food Market
Forecast & Opportunities, 2020”, organic food market in India is projected to register
growth at a CAGR of over 25% during 2015-20. Growing health consciousness is the key
factor surging the demand for organic food products in India. Other factors driving growth in
the market include higher income levels, improving living standard, and favorable
government initiatives aimed at improving the current scenario of organic farming in the
country by providing financial and technical support to organic farmers.
Consumers in India are becoming increasingly health conscious, which has resulted in a
change in their preferences. Consumers are moving towards consumption of organic food in
place of conventional food, to avoid adverse health effects of chemical preservatives/ residues
present in non-organic food. Moreover, increasing popularity of organic products has
significantly expanded the availability of organic food in retail stores over the last few years.
With organic food becoming easily accessible, the market is expected to witness remarkable
growth over the forecast period.
“Rising awareness about the benefits of consuming organic food products coupled with rising
health concerns is driving the consumption of organic food products in India. Though high
prices of organic food are hindering widespread adoption, producers are increasing their focus
on reducing the price differential between organic and inorganic food products. As demand for
organic food products rises, increase in production and economies of scale would result in
reduced cost of production, further driving growth in India organic food market over the next
five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.

3. Ta b l e o f C o n t e n t s
© TechSci Research
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S. No. Contents
1. Research Methodology
2. Product Overview
3. Analyst View
4. Global Organic Food Market Overview
5. India Organic Food Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By Company
5.2.3. By Region
6. India Organic Pulses & Food Grains Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Price Point Analysis
7. India Organic Processed Food Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Price Point Analysis
8. India Organic Fruits & Vegetables Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value

4. Ta b l e o f C o n t e n t s
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S. No. Contents
8.2. Price Point Analysis
9. India Organic Dairy Products Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Price Point Analysis
10. India Other Organic Food Products Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
11. India Organic Food Supply Chain Network
12. Import-Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends & Developments
14.1. Increasing Area under Organic Cultivation
14.2. Growth in Ready-to-Eat Organic Food Market
14.3. Increasing Investments in Organic Food Market
14.4. Growing Production in North-East Region
14.5. Rising Demand for Bio-Fertilizers
15. Policy & Regulatory Landscape
16. India Economic Profile

5. Ta b l e o f C o n t e n t s
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S. No. Contents
17. Competitive Landscape
17.1. Competition Benchmarking
17.2. Company Profiles
17.2.1. Organic India Pvt. Ltd.
17.2.2. Conscious Food Pvt. Ltd.
17.2.3. EcoFarms (India) Ltd.
17.2.4. Morarka Organic Foods Pvt., Ltd.
17.2.5. Sresta Natural Bioproducts Pvt. Ltd.
17.2.6. Gayatri Organic Foods Pvt. Ltd.
17.2.7. Navdanya Foods Pvt. Ltd.
17.2.8. Fabindia Overseas Pvt. Ltd.
17.2.9. Suminter India Organics Pvt. Ltd.
17.2.10. Pristine Organics Pvt. Ltd.
18. Strategic Recommendations
19. About Us & Disclaimer

6. R e s e a r c h M e t h o d o l o g y
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Baseline Methodology
Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of the
India organic food market. The team has analyzed various industry segments and speculated a positive future
for the industry. Taking into consideration factors such as increasing disposable income, increasing health
consciousness among people, increasing number of diseases, increasing awareness for organic food over
conventional food, etc., our team of analysts has provided a prudent analysis of the industry’s performance in
the future. This would enable our clients in planning their investment decisions and explore growth opportunities
in India organic food market.
For our study, we have gathered information through primary research surveys with multiple respondents from
several manufacturers of organic food globally, followed by an exhaustive search of credible paid databases. Our
team of experts has then prudently evaluated all the collected information and presented it in chronological
order to depict a meaningful and clear picture of India organic food market.
In addition, while compiling the data, we have also validated all the collected information from multiple sources
and data warehouses in order to present the most accurate and precise information of the concerned industry.
We have also identified and analyzed all emerging trends, including important drivers and challenges that the
industry is confronting. We have also presented segmental shares based on our in-depth analysis of market
dynamics, prevalent trends, developments and growth opportunities.
Companies Interviewed Morarka Organic Foods Ltd., Fabindia Overseas Pvt. Ltd.
Secondary Sources
ASSOCHAM, Indian Brand Equity Foundation, APEDA, Census 2011, Company
Websites
© TechSci Research

7. S a m p l e D a t a - S n a p s h o t
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© TechSci Research
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
110.00
2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F
Figure 1: India Organic Food Market Size, By Value, 2010-
2020F (USD Million)
Figure 3: India Organic Food Market Share, By Company, By Value,
2014 & 2020F
Organic
India Pvt.
Ltd.,
17.00%
Consciou
s Food
Pvt. Ltd.,
17.00%
EcoFarms
India Ltd.,…
Morarka
Organic…
Sresta
Natural
Bioprodu…
Others*,
15.00%
Organic
India Pvt.
Ltd.,
17.00%
Conscious
Food Pvt.
Ltd.,
17.00%
EcoFarms
India Ltd.,…
Morarka
Organic…
Sresta
Natural
Bioproducts
Pvt. Ltd.,…
Others*,
15.00%
2014 2020F
30.00% 29.00% 28.00% 27.00% 26.00% 25.00% 24.00% 23.00% 22.00% 21.00%20.00%
23.00% 24.00% 25.00% 26.00% 27.00% 28.00% 29.00% 30.00% 31.00% 32.00%33.00%
18.00% 19.00% 20.00% 21.00% 22.00% 23.00% 24.00% 25.00% 26.00% 27.00%28.00%8.00% 8.10% 8.20% 8.30% 8.40% 8.50% 8.60% 8.70% 8.80% 8.90%9.00%
19.10% 19.20% 19.30% 19.40% 19.50% 19.60% 19.70% 19.80% 19.90% 20.00%20.10%
2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F
Organic Pulses & Food Grains Organic Processed Food
Organic Fruits & Vegetables Organic Dairy Products
Others (Beverages)
Figure 2: India Organic Food Market Share, By Product Type,
By Value, 2010-2020F
Figure 8: India Percentage of HNWIs Consuming Organic Food, By
Product Type, 2013
10%
20%
30%
40%
50%
60%
Vegetables Fruits Food Grains Pulses Fruit Juices Milk
East
2014: X%
2020F: X%
South
2014: X%
2020F: X%
2014: X%
2020F: X%
West
North
2014: X%
2020F: X%
Organic
Food
Market

8. R e p o r t O r d e r i n g
8
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9. A b o u t U s & D i s c l a i m e r
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that
it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources
including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any
information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it
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