Showcases the use of social norms in crafting a mass email that is sent out to the entire school. The website traffic that this mass email attracts is compared with other mass emails sent to judge the effectiveness

1. Social Psychology in Mass Emails

2. Background Rights to mass email the entire school Measured website traffic through Google Analytics Measurement period: Jan to 4th May 2010 “What you don’t measure , you can’t improve.” Jack Welch( Ex CEO of General Electric)

3. Which of the following 3 has the highest traffic? Joint Advisory on Double – sided print for student submission - Feb 24th 2010 IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010 Fellowship = internship OMG campaign = freebies Sustainability Navigator = survey for environmentally concerned individuals I am part of NUS community, Are U? – 23rd April ( Exam Period)

7. Which of the following 3 has the highest traffic? GUESS! Joint Advisory on Double – sided print for student submission - Feb 24th 2010 IARU Fellowship/ Sustainability Navigator/ OMG campaign - March 29th 2010 Fellowship = internship OMG campaign = freebies Sustainability Navigator = survey for environmentally concerned individuals I am part of NUS community, Are U? – 23rd April ( Exam Period)

8. For the period of Feb 8 to May 8

10. Page Views Joint Advisory on Double – sided print for student submission - 864 IARU Fellowship/ Sustainability Navigator/ OMG campaign -1225 Fellowship = internship - 560 OMG campaign = freebies - 415 Sustainability Navigator = survey for environmentally concerned individuals - 250 I am part of NUS community, Are U? – 1068

11. Conclusion

12. Social Psychology works I am part of NUS community, Are U? gets 1068 views despite having only 1 message sent during exam period. As compared to IARU Fellowship/ Sustainability Navigator/ OMG campaign with 1225 views Combined from 3 messages.

13. Still pathetic numbers Number of people on mailing list about 50,000 About 4000 people have unsubscribed after offering .

14. References

15. Almost blatant copying

16. People like to do what others do