Technological innovations have changed the face of many industries in recent years but few have experienced the incredible scale of changes seen in the Telecoms sector. With smartphones increasingly replacing landlines and traditional phones and internet usage switching dramatically to mobile, today’s customers have very different requirements from even just a few years ago. The industry is also being disrupted by a significant number of new players in the market, from instant messaging services to social networks, and, most recently the emergence of Google as a potential Telecoms force with its recently launched new mobile network service, Google Fi. As an entirely new player, Google is switching up the telecom industry by offering not only the ability to make calls via Wi-Fi, but also a seamless switch between Wi-Fi and cellular data connections. Additionally, the internet giant claims to not only offer more comprehensive pricing than its established competitors, but also refunds on unused data. Major industry events like the entry of a powerful new player into the market or the launch of a new disruptive product by existing competitors, should be carefully tracked by companies in every industry, but especially in telecoms - where product differentiation is challenging and crucial to customer acquisition and retention. Social listening can help PR & Communications teams of telecoms companies save time and better understand their social performance, but also give valuable business intelligence to other departments such as market research, research and development, risk management, and product development. In this how-to guide, we used the example of the Google Fi Project and its impact on the telecoms market to outline how social media monitoring can help telecoms providers gain a competitive edge. Our 5 essentials will give you insights into how to leverage from social listening to: keep up with new industry trends and identify potential threats early on, gather competitive intelligence, refine your company’s market positioning and product development strategy and keep up with latest changes from regulators.

1. Google Fi & Telecoms
5 Easy Steps to Effectively Manage
Industry Disruption

2. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 2
Table of Contents

3. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 3

4. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 4
1 Know your competitors

5. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 5
2 Track your customers’ pain points. Time to innovate!

6. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 6

7. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 7
3 Tackle market threats by tracking M&A deals

8. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 8
4 Strengthen your partnership programs

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10. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 10

11. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 11
5 Don’t forget the regulators!

12. GOOGLE FI & TELECOMS: 5 EASY STEPS TO EFFECTIVELY MANAGE INDUSTRY DISRUPTION 12

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Conclusion
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