2. Welcome to TIC Gums
Providing hydrocolloids and gum systems
to the food and beverage industries for
over 100 years
Our “Gum Gurus” are ready for your
hydrocolloid questions
3rd Generation Family Owned
Level 3 SQF Certification
Spray Drying, Blending, Agglomeration,
and Specialty Milling Capabilities
*Founder Ash Andon (center)
Blossoming International Presence
For Texture + Stability Solutions
Call Us: 800-899-3953
3. Texture’s Role in 2014 Trends
Alternatives
to
Mainstay Products
Example: Amy’s Dairy free and gluten
free pizza made with
organic rice flour.
Focus is being placed
on textural
improvements in
gluten free items
Texture + Stability Solutions
4. Texture’s Role in 2014 Trends
Addition of Protein to Food and Beverages
Sports and energy products are broadening in
appeal, becoming more mainstream
Texture and flavor are ways to reach these consumers
Nutritional powders are adapting to this trend
Description:
Chocolate Velvet
flavored premium
protein powder with
soy.
Description: A
protein drink that
actually tastes
awesome.
Texture + Stability Solutions
5. The Texture Revolution®
The
Texture Lexicon
Create clear
communication
around texture
Leverage this
information into
successful product
development
Texture + Stability Solutions
6. Converting Consumer Terms
to Actionable Attribute Terms
Consumer Terms
Grainy
Creamy
Watery
Basic Terms
Awareness of Particulates
Particle Amount
Mouth Coating
Viscosity
Mouth Coating
Mouth Clearing
Viscosity
Heaviness
Visual Separation
Basic Terms are developed from distinct physical behavior in the mouth
Texture + Stability Solutions