1. Speed of Life:
2012 Reflection
Susan E. Black-Beth, CFE * (815) 222-1894 c * susan.black@superwash.com

2. "The Great Clips system had another strong year of growth, in
every aspect, throughout 2012: our franchisees are excited
about the business, our fundamentals are solid, and customers
continue to visit our salons at increasing levels. Susan Black-
Beth helped kick-off 2012 with her inspiring presentation to the
Great Clips co-op/market president's meeting in January. This
group of 150 market leaders, elected by their peers, serve in a
voluntary capacity as Great Clips ambassadors to the 1,100
franchisees across the US and Canada. Susan challenged them,
in a way that only Susan can, to fill their passion bucket to the
top...and keep it there even as the hassles of life constantly
appear. This was exactly the message we wanted delivered,
and heard. Susan was a great kick-off to 2012 and she played a
vital role reinforcing the beginnings of a great year!“
Steve Hockett, COO, Great Clips

3. “Your presentation at NEFA was very professional and touched
on a very important point for us. We, too, are a family-owned
franchise and we are very concerned about how to pass on our
franchise to the next generation. Your candid comments really
hit home for me. Wish we had your talent in line in our
company. We continue to hope it will emerge!”
Bill Buckley (right), President, Coffee News
“Susan‟s „7 Secrets Of Dynamic Franchise Cultures‟ presentation at
the New England Franchise Association‟s June 12 dinner meeting
was fantastic. Susan spoke from the heart to deliver a
powerful, positive and memorable presentation. If you‟re
looking for a dynamic speaker who understands the unique
challenges of franchising, I enthusiastically recommend Susan.”
Murray Vetstein
Vice President, Source4
Vice President, New England Franchise Association

4. NEVER
IGNORE
A
VISION.

5. "Susan's keynote address at our September 2012 Franchise
Business Conference in Arizona captured the essence of
what leadership looks like. Her simple but profound
examples of defining leadership behaviors and
characteristics came to life when she recounted her
experiences in her family owned Super Wash
franchise. Sometimes poignant, sometimes embarrassingly
funny, she shared the five key tenets of passionate
leadership in a way that hit home with our franchisees. I
didn't realize just how deep her message went until after
Hurricane Sandy severely affected some of our New York
and New Jersey franchises. When asked how they were
coping with the natural disaster, they remarked that
everyone had "pulled tarp" to keep patients and staff safe
and carry on the business. Now that's what I call a
memorable keynote address!”
Kathleen Gilmartin (right) , CEO, Interim Healthcare

6. “We asked Susan to be the keynote speaker at our annual conference this past year. I previously
heard Susan speak several times and had always been moved by her attitude and experience in
managing professional change. On this particular day, we were preparing to announce a major
restructuring of our company; we felt that she was the perfect speaker to prepare the
crowd. She brought the same level of energy and passion to the group I have witnessed
with every speech she gives and assisted in setting the foundation for our conference.
Having an effective professional speaker is more than just the delivery of the message itself with all
of the necessary coordination and execution of the details. Having worked with a lot of speakers
over the years, I can say that there is a large variance in the ease of communication and
maintenance necessary for public speakers. The overwhelming feedback from my team was that
Susan was a pleasure to work with from beginning to end. Her professionalism was evident in each
step of the planning process from her clear and responsive communication, down to earth attitude
and humble spirit. Susan communicated directly with us, ensuring that expectations were clear and
the planning process was streamlined. Thank you, Susan, and I look forward to working with you
again!”
Jakob Hunt, VP Operations, Dogtopia

7. “When it came time for Glass Doctor to put together our meeting
agenda for our portion of The Dwyer Group’s Reunion this year we
discussed if we should add an outside speaker. It had been a year of
change for us and I knew there would be one person imminently
qualified to speak on the subject – Susan! Susan did a great job
addressing our franchisees. Because she’s been a franchisee, she
connects very well with franchisees! Instead of a traditional keynote,
we had Susan address our entire group for approximately 30 minutes on
the subject of change. After that all corporate staff left the room so
Susan could speak to the franchisees directly, and get their honest
feedback, without fear of any repercussions. It was a very positive
experience for everyone! I recommend Susan wholeheartedly as a
speaker for your upcoming event!” Mark Liston, President, Glass Doctor

8. "Susan did a fabulous job as the keynote speaker
for our Mr. Rooter annual convention. We had
her close out the event so that our franchisees
would leave on a high note. And that they
did! Her focus on filling your passion buckets
and leading with passion was exactly the
message they needed to hear.”
Mary Thompson (right), President, Mr. Rooter

9. FRANCHISE SUCCESS SUMMIT
OCTOBER * RALEIGH, NC
"The attendees of our conference loved Susan's speech. It was tailored
perfectly for the audience and had many great take-aways. Her passion
for the franchise sector is infectious."
Andy Phipps, Investors Management Corporation
"Susan's presentation was one of the
highlights of our conference. She combined
her substantial experience and understanding
of franchising with a fun and energetic
presentation. Each attendee left with pearls of
wisdom they could apply in their business.”
Ritchie Taylor, Manning Fulton & Skinner

10. “H&R Block invited Susan to speak and share her experiences
at our annual Franchise Convention. We believed it would be
more impactful to have an „outsider‟ but yet one who knew the
franchise side of business to share his or her insights on
succession planning. Well, Susan was more than that!
Susan was an informative, energetic and thought-provoking
speaker. She connected at a powerful level with our
franchisees. Her passionate, story-telling format helped the
audience to connect-the-dots. And, not just from an emotional
base, but how certain elements made overall business sense
(not just because your franchisor is asking you to do
something)!
She did her homework on our business before she spoke with
us, she made it a priority to interface with our
franchisees/associates throughout our convention and was very
accessible/approachable. It was truly a pleasure working with
Susan, and we would welcome the opportunity to work with her
again.”
•Amy McAnarney, H&R Block – President, Retail Client Services

11. Thank you to all who have shown your support and offered
encouragement as I followed my dream of becoming a
professional speaker. I am very grateful to be able to share
experiences, and tales, that hopefully make a positive impact
not only on businesses, but also on families and individuals.
If the people (franchisees, corporate employees, etc.) of your
organization are in need of having their Passion Buckets filled,
give me a call. I would appreciate being considered for the job
of “bucket filler”!
Here’s to a happy, healthy and successful new year!
Susan E. Black-Beth, CFE * (815) 222-1894 c * susan.black@superwash.com