Sum-Sum Chan

Greater Los Angeles Area United States

Adjunct Professor

Advertising / Marketing / PR

Marketing + Communications + CRM professional with 14 years of B2B + B2C experience: - Track record of delivering market-leading ROI and profitable marketing performance, especially with start-ups and growth SMBs. - Expert at maximizing the use of a tight budget, integrated PR strategies, establishing marketing programs and communication systems, and growing companies into a force to be reckoned with. - Experience with all aspects of direct marketing campaigns, SEM, SEO, email marketing, public relations, events marketing and M&A communications. - Savvy Salesforce.com architect, utilizing the full scope of the Sales & Service Cloud and integrated email campaigning. - Well versed in ...