Presentation for the Venture Southland Retail Success Workshop focusing on why it is important for retailers to support their physical store presence with business and product information online, and some actionable ways that retailers can get started with an online presence.

1. The Importance Of An Online
Presence To Support Physical Retail
& How To Get Started

2. Source: Source: Deloitte Digital, “Navigating the New Digital Divide,” May 2015

3. Retailers whose
business and products
are more visible online
attract more customers
into their store.
It’s not just about online
sales.

4. Source: Google 2014/15

5. Include your product or
service catalogue on
your website, even if
you don’t sell online

6. Online Supports Local Retail
• 88% of consumers who search for a type of local business on a mobile
device call or go to that business within 24 hours - Google Mobile Movement Study,
2011
• 43% of internet searches performed today use a local keyword. 86%
of those searches convert to a phone call or visit to the physical
location - SE Leads
• 61% of searchers consider local results to be more relevant than
standard search results - Resource.com

7. Include location-specific
keywords in your
website content.

8. Google My Business
https://www.google.com/business/

9. Set up Google My
Business today.

10. Content
Strategies
Online
Marketing
Online
Search
Online
Sales
Mobile SalesSocial Media
Mailing Lists Store Website
Coupon
Codes
One Day
Deals
Online & offline channels can work together

11. Source: Google

12. A mobile-friendly
website is a must.

13. Net Promoter Score
• A good regular pulse for your
business.
• Helps identify your happy
customers. Get them to write a
review of your business on
Google, which uses reviews as a
means to rank your business in
local search results.
How likely are you to recommend us to a friend?
http://www.asknice.ly currently has a free NPS survey plan
which allows you to send 700 surveys over 14 days and then up
to 3 a day after that.

14. Identify your promoters
and invite them to
endorse you online.

15. Keep your website content fresh
• You’ll have more satisfied customers.
• Customers will have a reason to visit your site more often.
• Google will rank you higher in search results.
• Google will check your site more often.

16. Source: Institute for Local Self-Reliance

19. Support and get
involved in buy-local
initiatives.

20. Key Takeaways
Retailers whose business and products are more visible online attract
more customers into their store. It’s not just about online sales.
• Include your product or service catalogue on your website, even if you don’t
sell online.
• Include location-specific keywords in your website content.
• Set up Google My Business today.
• A mobile-friendly website is a must.
• Identify your promoters and invite them to endorse you online.
• Use a DIY website platform and learn how keep it up to date.
• Support and get involved in buy-local initiatives.