A nice story I was involved in ;) A photo exhibition by Catalina Flaminzeanu (http://www.catalina-flaminzeanu.ro/). And some of my contribution on media relations side.

1. The red thread of
a story with IE
Photographed and orchestrated by
Catalina Flaminzeanu

2. About Catalina
• Catalina ( www.catalina-
flaminzeanu.ro) is exhibiting her
works since 2011, together with the
photo-club “Floarea de Colt” from
Ramnicu Valcea and under the
patronage of Romanian Photo
Artists Association.
• She is known for her theater
photos, made during theatre plays
directed by Lia Bugnar, Chris Simion
and Vlad Zamfirescu.

3. About the exhibition:
• June 2013 – the 1st time when The Universal Day of IE (ie= Romanian traditional blouse) was
celebrated
• Catalina Flaminzeanu ( www.catalina-flaminzeanu.ro) had Romanian culture reknown women
dressing the blouse and photographed them
• The result? “Fotografie cu ie” – an exhibition with 21 portraits, opened at Romanian Village
Museum, from June 23rd to July 7th
• Exhibition’s partners:
– Marla Image Boutique, Celest Events,

4. "S-o dus Mintea si cu Norocu pe un drum. Si i-o
apucat noaptea...zice : - Unde sa dormim? Mintea
zice:- Ma pui pe margine, ca daca vine un car si da
peste mine si...Da'Norocu zice:-Eu ma pui la noroc in
mijlocul drumului...apoi o venit o caruta cu cai. S-o
speriat caii de Noroc si-o dat peste Minte...Vezi?
Parca tot mai bun Norocu'. Da' bune sunt amandoua
sa le ai: si Mintea si Norocu!...ca pe un Drum toti
suntem..."
Anca Sigartau (actrita )

5. Romanian traditional blouse was wore by:
Coca Bloss Chris Simion Rozana Mihalache
Lia Bugnar Anca Sigartau Ana Maria Radu
Rodica Lazar Ruxandra Cesereanu Carmen Meera
Adina Mastalier Carla Maria Teaha Alexandra Flaminzeanu
Ilinca Manolache Carla Alina Buleanu Maria Martha Buia
Maria Obretin Irina Strungareanu Dora Lazar
Alexandra Usurelu Marcela Motoc Raluca Mastalier

6. ”Zestrea mea conservata de 100 de ani, sustrasa dintr-un cufar de la Runcu si agatata intr-un dulap
de la Ikea”.
Ilinca Manolache (actrita)

7. Media
• The exhibition ”Fotografie cu ie” was announced to the general public via mass-media
• A press release including all the info related to the event was sent to generalist, lifestyle and
cultural Romanian publications
• The result of the media relations action:
 Over 60 articles published
 The info on the exhibition was taken over by
 Mediafax, Adevarul, Forbes Romania, Realitatea.net, Evenimentul zilei, Hotnews,
DailyBusiness, Romania Libera, TVR.ro, Observatorul Cultural, Metropolis.ro
 Modernism.ro, Molecule-F, Revista Bulevard
 Revista One, Mujer.ro, Garbo, Envy, Acasa.ro
 Romania Pozitiva, GetLokal.ro (1 & 2), Gadge(T)rends

8. Articles on the exhibitions also appeared in:
Publicatii & portaluri
Mediafax Gadge(T)rends Garbo AgentiadeCarte.ro
Forbes Romania Revista Bulevard Envy VforVerde.ro
Adevarul.ro Romania Libera Metropolis Modernism
Realitatea.net TVR.ro PRWave.ro Molecule-F
Evenimentul zilei Revista One Romania Pozitiva HotStory
HOTNEWS Mujer Presaonline eHunedoara
DailyBusiness GetLokal.ro Acasa ro Observatorul cultural
Agregatoare
Stiri Presa Online OnlinePub Mega Info Discard
Port.ro FullOnline Sursa de Stiri Actualitati net
Portal-Start Stiri pe scurt Ziare Live Ziar.com
ZTB.ro Ultimele stiri Stire info Stiri Presa online
Casamea Ziare pe net Stiri Astazi Antena.ro
Pontes Ziare AZ Saptamana Freshinfo

9. Media clippings

10. Media clippings

11. Media clippings

12. “Ia este… un fel de a fi.”
Chris Simion (regizor & scriitor)

13. Exhibition opening at Romanian Villager’s Club
• Facebook wasn’t wrong with the confirmations: over 100 friends came to see the photos
with IE at the launch
• Chris Simon relayed to the public the story of the exhibition
• The emotions went away faster due to Alexandra Usurelu’s concert

14. Exhibition opening:

15. Exhibition opening:

16. Exhibition opening: