Your SlideShare is downloading. ×
NMDL: Product red By: Lisa Stewart
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

NMDL: Product red By: Lisa Stewart

212
views

Published on

Social Media Campaign to promote Product Red.

Social Media Campaign to promote Product Red.


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
212
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 236, 37, 51
  • Transcript

    • 1. Lisa Stewart
      March 30, 2011
      New Social Media Drivers License Course
    • 2.
    • 3. Why
      http://www.youtube.com/watch?v=oClbf9f-L5o
    • 4. July 1, 2012RED DAY
    • 5. Contest
      Tell US….
    • 6. Promoting Video Contest
    • 7. The contest winner with the best video will be posted on the homepage of Starbucks, Apple, American Express, Dell, Windows, and Gap for the month of July.

    • 8. Red logos on July 1, 2011 for each website
    • 9. Time Line:
      2011
      • August: Social Media Campaign for Product Red Awareness
      • 10. September: Introduce Red Day/ Red Bands
      • 11. October: Introduce Youtube Contest
      2012
      • January: Second push for video contest
      • 12. Month of July: Video on Web sites
      • 13. July 1, 2012: Product Red Day this includes “Red sites”, Video Contest, Product Launches
      • 14. August: Evaluation
    • Budget:
      • 2 Full Time Social Media Experts $60,000
      • 15. Advertising: $100,000 (Online banner ads on Comcast, Google, and Facebok)
      • 16. Red Bands- Each Company will sell for a minimum of $1 dollar- $10,000
      • 17. Website to raise awareness about Product Red and campaign- $20,000
      Total = $190,000
      Asking each company for $20,000 each. Apple, Starbucks, American Express, Gap, and Dell.