NMDL: Product red By: Lisa Stewart

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Social Media Campaign to promote Product Red.

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  • 236, 37, 51
  • NMDL: Product red By: Lisa Stewart

    1. 1. Lisa Stewart<br />March 30, 2011 <br />New Social Media Drivers License Course <br />
    2. 2.
    3. 3. Why<br />http://www.youtube.com/watch?v=oClbf9f-L5o<br />
    4. 4. July 1, 2012RED DAY <br />
    5. 5. Contest<br />Tell US…. <br />
    6. 6. Promoting Video Contest<br />
    7. 7. The contest winner with the best video will be posted on the homepage of Starbucks, Apple, American Express, Dell, Windows, and Gap for the month of July. <br /><br />
    8. 8. Red logos on July 1, 2011 for each website <br />
    9. 9. Time Line: <br />2011 <br /><ul><li> August: Social Media Campaign for Product Red Awareness
    10. 10. September: Introduce Red Day/ Red Bands
    11. 11. October: Introduce Youtube Contest</li></ul>2012 <br /><ul><li> January: Second push for video contest
    12. 12. Month of July: Video on Web sites
    13. 13. July 1, 2012: Product Red Day this includes “Red sites”, Video Contest, Product Launches
    14. 14. August: Evaluation </li></li></ul><li>Budget:<br /><ul><li> 2 Full Time Social Media Experts $60,000
    15. 15. Advertising: $100,000 (Online banner ads on Comcast, Google, and Facebok)
    16. 16. Red Bands- Each Company will sell for a minimum of $1 dollar- $10,000
    17. 17. Website to raise awareness about Product Red and campaign- $20,000 </li></ul>Total = $190,000<br />Asking each company for $20,000 each. Apple, Starbucks, American Express, Gap, and Dell. <br />

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