The official event program for the 2009 National Association of Bar Executives (NABE) Communications Section Workshop held Tuesday, October 20 through Friday, October 23, 2009 at the Rio-All Suites Hotel in Las Vegas, Nevada.

1. • communications during NABE Communications Section Workshop
public relations campaigns
• social media • communi- COMMUNICATIONS
cating bad news in a down
economy • bar member-
stripped down
WELCOME!
ship value proposition • Tuesday, October 20 – Friday, October 23, 2009
Rio-All Suites Hotel, Las Vegas, NV
recruitment campaigns
geared to young lawyers •
The National Association of Bar Executives’ Communica-
editing—old school truths tions Section welcomes all NABE members at the 2009 Com-
& new media • making munications Section Workshop.
your publications shine
online • e-mail newsletter The format of this year’s workshop is shorter in length.
best practices • bar blogs
With a short business meeting for the section’s executive
council on Tuesday, the main event starts in the early af-
• association communica-
ternoon Wednesday, October 21 and ends just after lunch
tions in a tough economy Friday, October 23. The schedule allows for important edu-
• social media tools in the cational programming as well as providing plenty of net-
legal community • com- working opportunities.
munications during public
relations campaigns • so-
Aptly named “Communications Stripped Down,” the
programming for the event will focus on how to make the
cial media • communicat-
most of a bare-bones budget. Topics for discussion cover
ing bad news in a down the breadth of bar communications—from publishing to so-
economy • bar member- cial networking. Unlike previous workshops, this year’s event
ship value proposition • will not feature any organized, off-site excursions. Workshop
recruitment campaigns registrants will enjoy a gala
geared to young lawyers •
evening Wednesday with a FORMAT .....................1
group reception and dinner SPONSORS .................4
editing—old school truths
followed by entertainment— PARTICIPANTS ............5
& new media • making all possible with generous PROGRAMMING
your publications shine sponsorships by Fastcase, Inc. Tuesday .................................11
online • e-mail newsletter and Legal Directories Publish- Wednesday ............................13
ing Co. and others. Thursday ............................... 21
best practices • bar blogs
Friday ................................... 27
• association communica- MAP ..........................25
Welcome to “Communi-
tions in a tough economy • FAQ...........................29
cations Stripped Down!”
social media REGISTRATION .........31
ACCOMMODATIONS .32
1 NABE Communications Section Workshop 2009 - Las Vegas

2. 2 NABE Communications Section Workshop 2009 - Las Vegas

3. SPONSORS
PLATINUM PLATINUM PLATINUM
Fastcase, Inc. Legal Directories West, a Thomson Re-
Welcome Reception, Group Dinner, Show
Tickets “Penn & Teller: Living in Vegas, Live Publishing uters business
Plenary 1 - “Beyond the Blast Fax: The New
at the Rio.” Company, Inc Age of SMART Communications”
Fastcase, Inc. provides an Welcome Reception, Group Dinner, Show West is the leading provider of inte-
online legal research system featuring Tickets “Penn & Teller: Living in Vegas, Live grated information solutions, law practice
a comprehensive 50-state and federal at the Rio.” and firm management software and ser-
database of primary law. Bar associa- Legal Directories Publishing Compa- vices to the legal profession. Its products
tions offer a Fastcase member benefit ny, Inc., one of the leading legal publishers and services, including Westlaw, are used
so all lawyers can afford to do legal in the country, has been publishing state by the world’s most successful law firms.
research. Fastcase helps voluntary bars legal directories since 1935 and has grown West is a business of Thomson Reuters, the
attract new members, and can be a to be America’s largest publisher of state world’s leading source of intelligent infor-
great source of non-dues revenue. legal directories. Legal Directories Publish- mation for businesses and professionals.
Today, mare than 260,000 lawyers have ing is a family-owned company with a David Anderson
genuine interest in accuracy and quality. Associate Director of Strategic Alliances
Fastcase. Come see why state and
Fran Sandweg 610 Opperman Drive
metro bars nationwide have joined the National Sales Manager Eagan, MN 55123
Fastcase consortium. Legal Directories Publishing, Inc. (651) 687-7204
Phillip Rosenthal, J.D., Ph.D. President 9111 Garland Rd. Dallas, TX 75218 David.anderson@thomson.com
Fastcase, Inc (214) 321-3238, Ext.105
P.O. Box 26055 www.legaldirectories.com Jonathan Pullano
Alexandria, VA 22313 Marketing Manager
(703) 740-5920 (972) 250-7118
phil@fastcase.com
jonathan.pullano@thomsonreuters.com
www.fastcase.com
The NABE IN KIND GIFTS
Communications Elections Online Jones Vargas
Section thanks Conference Tote Bags LCD Projector
David Simms, President 3773 Howard Hughes Pkwy # 300S
all sponsors for their 5901 Mount Eagle Dr., Suite 617 Las Vegas, NV 89169-0996
support of this year’s Alexandria, VA 22303 (702) 862-3300
www.jonesvargas.com
workshop, (866) 303-1066
dsimms@electionsonline.us
“Communications www.electionsonline.us
Kamer Zucker & Abbott
Stripped Down!” Intus Technologies LCD Projector
Flash Drives 3000 W Charleston Blvd
Larry Allison, Executive Vice President Las Vegas, NV 89102-1940
THANK 9100 Purdue Road, Suite 100 (702) 259-8640
Indianapolis, IN 46268 www.kzalaw.com
YOU!
Phone: (800) 860-7765 or (317) 639-7513
lallison@intustech.com
www.intustech.com
3 NABE Communications Section Workshop 2009 - Las Vegas

4. SPONSORS
GOLD SILVER SILVER
Thomson Reuters Affiniscape, Inc. Law Firm
Breakout #7 – “Born to Run: A Speed-Net-
Legal working and Idea-Sharing Event” Merchant Account
Luminary Awards and Luncheon Affiniscape provides associations Breakout #9 – “What’s In It for Me? Making
Thomson Reuters Legal, founded by with Web site hosting, content and data- the Case for the Value of Bar Membership”
John West in 1872, has been at the leading base management, and non-dues revenue As the only credit card processor
edge of Innovation. Many West innova- generation. endorsed by over 50 state and local bar
tions have become synonymous with the Products include Affiniscape’s Mem- associations nationwide, The Law Firm
successful practice of law. West delivers bers 24-7, a comprehensive Web site and Merchant Account™ Program is a unique
a powerful competitive advantage to its community management solution, and member benefit allowing members to col-
customers by providing the highest-quality Members 360, a member relationship man- lect payments while staying in compliance
legal, regulatory, and business informa- agement system. Affiniscape’s Legal Career with ABA and State guidelines. Members
tion and the most innovative technology Center, job board and resume database are can correctly safeguard and separate client
tools to manage it. West has been a part of affinity programs designed specifically for funds between the trust and operating ac-
Thomson since 1996 and now forms part legal professionals. counts. Funds are never commingled. Plus,
of the Thomson Legal & Regulatory market Amy Porter members save up to 25 percent off their
group. West has been an 11-time sponsor Affiniscape, Inc. credit card processing fees.
of the Luminary Awards and Luncheon. 6200 Bridge Point, Suite 200 By becoming a member benefit, we
Luminary Awards recognize the dedication Austin, TX 78730 make it our mission is to earn your business
of bar communicators and their exemplary (512) 366-6991 every day through competitive pricing, VIP
work communicating to legal profession- aporter@affiniscape.com status and friendly, personalized service.
als and the public through Web sites, print Adam J. Weedman
publications, and public relations. President and Founder
SILVER Affiniscape, Inc.
Kevin Hunt
Senior Communications Specialist EsqSites123.com (800)644-9060 x7101
(512)366-7101 direct
Thomson Reuters EsqSltes123.com specializes In pro-
aweedman@affiniscape.com
kevin.hunt@thomsonreuters.com viding affordable and professional-looking
Office: 651.848-7550 Web sites. Clients receive the benefit of
Cell: 651-261-0389 focused market research, development, SILVER
and graphical and technical expertise.
EsqSltes123.com continuously updates its State Bar of Nevada
template designs, styles, and technology. Thursday Luncheon
Clients receive immediate results, with the Thanks to Executive Director Kim
least amount of effort at the lowest pos- Farmer, and the State Bar of Nevada, for
sible cost. their sponsorship.
Anthony Kalikas Kim Farmer
EsqSites123.com Executive Director
3936 Hortensia Street 600 E. Charleston Blvd.
San Diego CA, 92110 Las Vegas, NV 89104
(619) 237-5422 or (877) SITES-123 (702) 382-2200
Anthony@esqsites123.com kimberlyf@nvbar.org
www.esqsltes123.com
4 NABE Communications Section Workshop 2009 - Las Vegas

5. PARTICIPANTS
Abbott, Stephanie Blackstun, Christine Clark, Heather
Communications Coordinator Marketing Director Director of Marketing & Membership
Clark County Bar Association ALPS Services
stephabbott@clarkcountybar.org cblackstun@alpsnet.com Colorado & Denver Bar Association
702-387-6011 Ext. 207 406-728-3113 hclark@cobar.org
303-824-5350
Alcid, Dominick Boeckman, Steve
Manager, Marketing & Advertising Communications Director Coole, Sarah
The District of Columbia Bar The Iowa State Bar Association Director of Communications
dalcid@dcbar.org sboeckman@iowabar.org State Bar of Georgia
202-757-4700 Ext. 3373 515-697-7869 sarahc@gabar.org
404-527-8791
Anderson, David Bonjean, Christopher
Associate Director of Strategic Alliances Director of Member Communications Cordova, Veronica
West, a Thomson Reuters Business Illinois State Bar Association Director of Operations
david.anderson@thomsonreuters.com cbonjean@isba.org State Bar of New Mexico
651-687-7204 312-920-4684 vcordova@nmbar.org
505-797-6039
Baldwin, Barbara Burke, Angela
Communications Coordinator Director, Marketing and Danz, Colleen
Louisiana State Bar Association Program Development Outreach Manager
barbara.baldwin@lsba.org American Bar Association American Bar Association
504-619-0142 angelaburke@staff.abanet.org danzc@staff.abanet.org
312-988-5305 312-988-5734
Beam, David
Publications Coordinator Butler, Landry Davidson, Isolde
Chicago Bar Association Publications Coordinator Director Membership/Marketing
dbeam@chicagobar.org Tennessee Bar Association Maricopa County Bar Association
312-554-2042 lbutler@tnbar.org idavidson@maricopabar.org
615-383-7421 602-257-4200 Ext. 104
Beauchamp, Barbara
Website Editor Calvert-Arnold, Lauren Derrico, Elizabeth
New York State Bar Association Associate Associate Director
bbeauchamp@nysba.org Lionel Sawyer & Collins American Bar Association
518-463-3211 lcalvert-arnold@lionelsawyer.com derricoe@staff.abanet.org
702-383-8915 312-988-5346
Bennett, Kristen
Publications Coordinator Carman, Amy Dickstein, Leanna
State Bar of Nevada Communications Director Program Coordinator, Office of Bar Rela-
kristenb@nvbar.org Kentucky Bar Association tions Outreach
702-382-2200 acarman@kybar.org The State Bar of California
502-564-3795 Ext. 294 leanna.dickstein@calbar.ca.gov
Berrett, Judith 213-765-1337
Director of Member Carr, Bradley
and Community Relations Director of Communications Dobins, Krissa
Washington State Bar Association Alabama State Bar Marketing Manager
judithb@wsba.org brad.carr@alabar.org The Mississippi Bar
206-727-8212 334-517-2128 kdobbins@msbar.org
601-355-7548
Black, Dan Cendagorta, Christine
Communications Director Executive Director Eigo, Tim
Idaho State Bar Washoe County Bar Association Editor, Arizona Attorney
dblack@lsb.idaho.gov chris@wcbar.org State Bar of Arizona
208-955-8866 775-786-4494 arizona.attorney@azbar.org
620-340-7310
5 NABE Communications Section Workshop 2009 - Las Vegas

6. Eppenbach, Michael Hastings, Joyce Kelley, Rhea
Marketing Manager, District Marketing Publications Director Director of Communications
West, a Thomson Reuters Business State Bar of Wisconsin Mecklenburg County Bar
michael.eppenbach@thomsonreuters.com jhastings@wisbar.org rkelley@meckbar.org
415-344-5169 608-250-6126 704-375-8624 Ext. 108
Friedenberg, Joan Haverkamp, Judson King, Kelley Jones
Executive Director Director of Publications Deputy Director – Communications &
Lawyers Club of San Diego Minnesota State Bar Association Presidential Initiatives
joan@lawyersclubsandiego.com jhaverkamp@mnbar.org State Bar of Texas
619-595-0650 612-278-6333 kking@texasbar.com
512-427-1726
Juan Garcia Henry, Melanie
Communications Specialist Associate Executive Director Kolar, Barry
National Lesbian, Gay, Bisexual and Trans- The Mississippi Bar Assistant Executive Director
gender (LGBT) Bar Association mhenry@msbar.org Tennessee Bar Association
juan@lgbtbar.org 601-960-9574 bkolar@tnbar.org
202-637-7661 615-356-7323
Hinson, Kat
Garrison, Charlotte Communications Director Kuhn, Cynthia
Marketing Manager Austin Bar Association Director of Communications
West, a Thomson Reuters Business kat@austinbar.org District of Columbia Bar
charlotte.garrison@thomsonreuters.com 512-472-0279 Ext. 107 cgkuhn@dcbar.org
202-777-0892 202-626-3470
Hubbard, Anna
Giacomini, Alexa Publications Director LaBranche, Darlene
Director of Marketing & Membership Arkansas Bar Association Publications Coordinator
Illinois State Bar Association ahubbard@arkbar.com Louisiana State Bar Association
agiacomini@isba.org 501-375-4606 dlabranche@lsba.org
800-252-8908 504-619-0112
Hunt, Kevin
Goecke, Shannon Editor, Legal Current Leake, Pat
Communications Administrator Thomson Reuters Legal Director of Communications
Alameda County Bar Association kevin.hunt@thomsonreuters.com Tarrant County Bar Association
shannon@acbanet.org 800-778-8090 Ext. 87550 pat@tarrantbar.org
510-302-2215 817-338-4092
Hutchison, Angela
Grubb, Jenna Editor & Communications Manager Lomas, Byron
Director of Communications San Fernado Bar Association Office Administrator
Toledo Bar Association angela@sfvba.org Atlanta Bar Association
jgrubb@toledobar.org 818-227-0490 Ext. 109 blomas@atlantabar.org
419-244-1044 404-832-6208
Jackson, Brantly
Hamilton, Joy Sections Assistant Long, Carissa
Membership/Events Director Atlanta Bar Association Assistant Director of Communications
Hennepin County Bar Association bjackson@atlantabar.org Indiana State Bar Association
joy@hcba.org 678-510-1656 clong@inbar.org
612-752-6614 800-266-2581
Jicinsky, Terry
Happich, Sayre Senior Vice President of Operations Makovec, Sue
Assistant Director of Communications Las Vegas Convention and Visitors Director of Member Services
and Public Relations Authority DuPage County Bar Association
The Bar Association of San Francisco 702-892-0711 smakovec@ocba.org
shappich@sfbar.org 630-665-1281
415-782-9000 Ext. 8104 Kalikas, Anthony
Chief Operating Officer Mann, Eric
EsqSites123.com Executive Director
anthony@esqsites.com Clark County Bar Association
619-237-5422 emann@clarkcountybar.org
702-387-6011 Ext. 209
6 NABE Communications Section Workshop 2009 - Las Vegas

7. Manning, Carol Morganti, Christine Ponder, Kelly
Communications Director Director of Membership and Communica- Communications Director
Oklahoma Bar Association tions Louisiana State Bar Association
carolm@okbar.org State Bar of New Mexico kelly.ponder@lsba.org
405-416-7016 cmorganti@nmbar.org 504-619-0118
505-797-6028
Martin, Elizabeth Porter, Amy
Public Relations Coordinator Murphy, Ann CEO
South Carolina Bar Director of Communications and Law Firm Merchant Account
emartin@scbar.org Public Relations aporter@affiniscape.com
803-799-6653 Ext. 155 The Bar Association of San Francisco 512-366-6991
amurphy@sfbar.org
Masayestewa, Andrew 415-782-9000 Ext. 8792 Priestner, Holly
Communications and Advertising Communications Project Manager
Coordinator Myer, Rachel State Bar of Texas
Maricopa County Bar Association Communications Coordinator hpriestner@texasbar.com
amasayestewa@maricopabar.org State Bar of Arizona 512-427-1514
602-257-4200 Rachael.nyer@staff.azbar.org
602-340-7293 Priestner, Kevin
Mason, Jennifer Managing Editor, Texas Bar Journal
Assistant Director of Communications Nivison, Laurie State Bar of Texas
State Bar of Georgia Marketing Communications Specialist kpriestner@texasbar.com
jenniferm@jabar.org Connecticut Bar Association 512-427-1726
404-527-8761 lnivison@ctbar.org
860-612-2016 Pullano, Jonathan
Massie, Frederick Marketing Manager
Director of Communications Nolan, Sharon West, a Thomson Reuters Business
Rhode Island Bar Association Director of Marketing jonathan.pullano@thomsonreuters.com
fmassie@ribar.com Chicago Bar Association 972-250-7118
401-421-5740 snolan@chicagobar.org
312-554-2030 Rosenthal, Phil
Mathewson, Mark President
Director of Publications Oliver, Tricia Fastcase
Illinois State Bar Association Director of Media and Communications phil@fastcase.com
mmathewson@isba.org Massachusetts Bar Association 703-740-5923
217-747-1419 toliver@massbar.org
617-338-0677 Ryan, Kevin
McKaskle, Susan Director of Education & Communication
Communications Director O’Steen, Diane Vermont Bar Association
Kansas Bar Association Executive Director kryan@vtbar.org
smckaskle@ksbar.org Atlanta Bar Association 802-223-2020
785-234-5696 dosteen@atlantabar.org
404-832-6206 Rymarowicz, Deanne
McManus, Christine Legal Counsel
Director of Communications Pannell, Mariana Greater Las Vegas Association of Realtors
Colorado & Denver Bar Association Assistant to the Executive Director deanne@speakingbydsign.com
cmcmanus@cobar.org Atlanta Bar Association 702-580-2684
303-824-5347 mpannell@atlantabar.org
678-510-1652 Sandweg, Francis
McNeal, Marci Sales Manager
Associate Executive Director of Papadopoulos, Christina Manos Legal Directories Publishing Co., Inc.
Communications Communications Director agunderson@legaldirectories.com
Kansas City Metropolitan Bar Association Westchester County Bar Association 800-447-5375
mmcneal@kcmba.org editor@wcbany.org
816-474-4311 914-761-3707 Ext. 19 Schoenike, Jane
Executive Director
Nebraska State Bar Association
jschoenike@nebar.com
402-475-7091
7 NABE Communications Section Workshop 2009 - Las Vegas

8. Seago, Dorma Straczynski, Barbara Wilkinson, Sharon
Editor Director of New Media and Promotions Communications Director
State Bar of New Mexico New Jersey State Bar Association Wyoming State Bar
dseago@nmbar.org bstraczynski@njsba.com swilkinson@wyomingbar.org
505-797-6030 732-937-7524 307-632-9061
Simms, David Strickland, Anne Roth Wilson, Caroline
Web Developer Assistant Director, Communications Executive Director
The District of Columbia Bar North Carolina Bar Association Kern County Bar Association
dsimms@dcbar.org astrickland@ncbar.org cwislson@kernbar.org
202-737-4700 Ext. 3208 919-657-1557 661-334-4700
Sirman, John Strocchia, Amy Wise, Dan
Web Manager Graphic Design Specialist Communications Director
State Bar of Texas Clark County Bar Association New Hampshire Bar Association
jsirman@texasbar.com amys@clarkcountybar.org dwise@nhbar.org
512-427-1711 702-387-6011 Ext.210 603-715-3264
Smith, Jennifer Thomas, Leigh Works, Kendelee Leascher
Publications Manager Communications Director Associate
State Bar of Nevada South Carolina Bar Marquis & Aurbach
jennifers@nvbar.org lthomas@scbar.org kleascher@marquisaurbach.com
702-382-2200 803-799-6653 Ext. 161 702-207-6085
Sommermeyer, Michael Toohey, Gary Young, Dennette
Court Information Officer Director of Communications Communications Director
Clark County Courts (Las Vegas, NV) The Missouri Bar Louisiana Bar Foundation
702-671-4534 garyt@mobar.org dennette@raisingthebar.org
573-638-2222 505-561-1046
Spencer, Leticia
Finance & Meetings Administrator Valdez, Steven
American Bar Association Communications Director
ldspencer@staff.abanet.org Louisville Bar Association Special thanks all
312-988-5347 svaldez@loubar.org
502-569-1357 sponsors for their
St. Martin, Paula
Publications Coordinator Vann, Kimberly support of this
New Orleans Bar Association Communications Coordinator
pstmartin@neworleansbar.org American Bar Association year’s workshop,
504-525-7453 vannk2@staff.abanet.org
312-988-5364 “Communications
Stanley, Derrick
Section Liaison Weedman, Adam Stripped Down!”
State Bar of Georgia President and Founder
derricks@gabar.org Affiniscape, Inc.
404-527-8774 aweedman@affiniscape.com
512-366-7101
Stecker, Naseem
THANK
Manager of Media and Public Relations Weigand, JoAnn
State Bar of Michigan Director of Communications
nstecker@mail.michbar.org Orange County Bar Association, CA
YOU!
517-367-6428 joann@ocba.net
949-440-6700 Ext. 123
Steinbrecker, Christina
Bar Relations Manager Wiessner, Donna
Fastcase CLE/Special Events Director
csteinbrecker@fastcase.com Clark County Bar Association
703-740-5930 donnaw@clarkcountybar.org
702-387-6011
8 NABE Communications Section Workshop 2009 - Las Vegas

9. NOTES.
9 NABE Communications Section Workshop 2009 - Las Vegas

10. NOTES.
10 NABE Communications Section Workshop 2009 - Las Vegas

11. • communications during
public relations campaigns
TUESDAY, OCT. 20
• social media • communi- COUNCIL MEETING. 3:30 – 5:30 PM Palma A
cating bad news in a down
economy • bar member-
ship value proposition • AGENDA
recruitment campaigns
TUESDAY
geared to young lawyers •
• Approval of NABECOMM Council Meeting Minutes – July 28, 2009
• Treasurer’s Report – Jenna Grubb
editing—old school truths • Las Vegas Workshop 2009
& new media • making o Eric Mann & Stephanie Abbott, Clark County Bar Association
o Sponsorships: Eric Mann & Francine Walker
your publications shine
• Committee & Committee Liaison Reports
online • e-mail newsletter o Luminary Awards – Barry Kolar
o Award Committees (Anne Charles & Richter awards) – Kevin Ryan
best practices • bar blogs o Scholarship Committee – Francine Walker
• association communica- o Nominating Committee – Francine Walker
o Leadership Committee – Mark Mathewson
tions in a tough economy o Membership Committee – Sharon Nolan
o Newsletter Committee – Kelley King
• social media tools in the o Website Committee – Veronica Cordova
o Educational Programming Committee – Brad Carr
legal community • com-
munications during public • Division of Bar Services Report – Leticia Spencer
relations campaigns • so- • Workshop 2010 – selection of site
cial media • communicat- • Committee Liaison Assignments
ing bad news in a down • Old Business
economy • bar member-
• New Business
ship value proposition •
recruitment campaigns REMINDERS
geared to young lawyers • The COUNCIL DINNER will take place tonight at 6:30 at the Carnival World Buffet. The
SECTION MEETING will take place during the luncheon on Friday, just prior to the awards
editing—old school truths ceremony. It will be short due to time constraints, but it will be much better attended
than usual!
& new media • making
your publications shine
online • e-mail newsletter
best practices • bar blogs
• association communica-
tions in a tough economy •
social media
11 NABE Communications Section Workshop 2009 - Las Vegas

12. NOTES.
12 NABE Communications Section Workshop 2009 - Las Vegas

13. • communications during
public relations campaigns
WEDNESDAY, OCT. 21
• social media • communi- BREAKFAST/LUNCH. Eat on your own dime and time!
WEDNESDAY
cating bad news in a down
economy • bar member-
ship value proposition •
recruitment campaigns
geared to young lawyers •
CHECK-IN. 1:30 – 2:30 PM Salsa Registration
The place for event attendees and sponsors to check-in and get updates through-
out the event.
SPONSOR HIGHLIGHT. 1:30 – 2:30 PM Palma C, D, G, H
Meet & greet with event sponsors during the beverage break.
editing—old school truths This space will feature the sponsor booths. Snacks and refreshments will be pre-
& new media • making sented here during the sponsor highlight session.
your publications shine
WELCOME. 2:30 to 2:45 PM Tropical A, B, C, D
online • e-mail newsletter
Welcome to Las Vegas, Nevada and
best practices • bar blogs
“Communications Stripped Down!”
• association communica- Opening comments featuring the leadership of the National Association of Bar
Executives (NABE) and the NABE Communications Section.
tions in a tough economy This year’s breakouts and plenary sessions were organized and developed by mem-
bers across the country:
• social media tools in the Sharon Nolan, Director of Marketing, The Chicago Bar
legal community • com- Dan Wise, Communications Director, New Hampshire Bar Association
Stephanie Abbott, Communications Coordinator, Clark County Bar Association
munications during public David Beam, Director of Publications, The Chicago
Landry Butler, Publications Coordinator, Tennessee Bar
relations campaigns • so- Leanna Dickstein, Office of Bar Relations Outreach, State Bar of California
and Staff Liaison, California Young Lawyer Association
cial media • communicat- Frederick D. Massie, Communications Director, Rhode Island Bar Association
ing bad news in a down Mark Mathewson, Illinois State Bar Association
Christine McManus, Director of Communications, Colorado Bar
economy • bar member- Ann Murphy, Communications & PR Director, Bar Association of San Francisco
Kevin Ryan, Director of Education & Communication, Vermont Bar Association
ship value proposition • Derrick Stanley, Section Liaison, State Bar of Georgia
Gary Toohey, Director of Communications, The Missouri Bar
recruitment campaigns
geared to young lawyers • The event site was selected by the Clark County Bar Association (CCBA) located in
the City of Las Vegas. Three of CCBA’s seven staff members arranged for hotel accommo-
editing—old school truths dations, food & beverage, audio-visual, event materials and promotion:
Eric Mann, Executive Director
& new media • making Donna Wiessner, CLE/Special Events Director
Steph Abbott, Communications Coordinator
your publications shine
online • e-mail newsletter The event registration services were provided by the American Bar Association’s
Division for Bar Services with great support from the following individuals:
best practices • bar blogs Pamela E. Robinson, Associate Director, Division for Bar Services
Tondanisha Nevels, NABE Membership Coordinator
• association communica- Leticia Spencer, CMP, Finance & Meetings Administrator
tions in a tough economy • The event sponsorship services were provided by the following people:
social media Eric Mann, Executive Director
Francine A. Walker, APR, CPRC, Director of Public Information and Bar Services, The Florida Bar
13 NABE Communications Section Workshop 2009 - Las Vegas

14. WEDNESDAY, OCT. 21
Want to experience
PLENARY 1. 2:45 – 3:45 PM Tropical A, B, C, D Las Vegas, but you’re
This plenary is sponsored by West, a Thomson Reuters business. Today we are
joined by their Marketing Manager Jonathan Pullano. strapped for cash?
Beyond the Blast Fax: Think
The New Age of SMART
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Presented by Deanne Rymarowicz, Esq.
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Deanne Rymarowicz currently serves as legal
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REALTORS®, the largest professional trade asso- may be of interest:
ciation in Nevada. Before her law career took off in 1996, Deanne served
for two years as publications director for the Clark County Bar Association The Aquarium at the Silverton
(CCBA) in Las Vegas. During her time with the bar, she received two hon- CBS Television City Research Center
orable mentions in the NABE Communications Section Luminary Award
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competition. She also served on the CCBA Publications Committee as an
attorney volunteer for more than 10 years, in addition to serving on the Ethel M Chocolate Factory
association’s board of directors. CCBA has honored Deanne with a Distin- Fountains at Bellagio
guished Service Award, Outstanding Director Award and Volunteer of the Fountain shows at Caesars
Year Award. Fremont Street Experience
Deanne previously worked for the Nevada Attorney General’s office, where she Lion Habitat at MGM Grand
represented the Nevada Real Estate Division and other state agencies. In 12 years of Marjorie Barrick Museum
private practice, Deanne compiled an extensive background in commercial litigation
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and administrative law. She received her undergraduate degree in journalism summa
cum laude from Drake University in Des Moines, Iowa, and her law degree from Drake M&M’s World
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Deanne was named as one of Las Vegas’s “40 Under 40” by In Business Las Ve- The Sirens of TI
gas in 2006. In her spare time she volunteers for Child Focus, a non-profit dedicated Streetmosphere
to serving foster children, and she participates in a local Toastmasters group. She also
Sunset Stampede
enjoys networking, decorating, entertaining and traveling.
Volcano at the Mirage
Welcome to Las Vegas sign
Wildlife Habitat at the Flamingo
FLASH DRIVES & EVENT MATERIALS
Due to space constraints and budgeting concerns, most of the More information on these
supporting material for plenary and breakout sessions can be found on attractions and more on
the flash drive located in the event materials. These and any additional the “Free Attractions” page at
materials from speakers and panelists will be made available on the
NABE Communications Section Workshop page at http://www.abanet. http://www.vegas.com/
org/nabe/communications/workshops.html.
Special thanks to Larry Allison at Intus Technologies for
providing the flash drives!
14 NABE Communications Section Workshop 2009 - Las Vegas

15. Beyond the Blast Fax:
The New Age of SMART Communications
By
Deanne M. Rymarowicz, Esq.
How did we get here?
 Changing demographics
 Exploding technology
 “The Economy”
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Strategic
Strategic communications:
 Target both the message and the audience
 Address your members’ needs
 Convey meaningful content
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Beyond the Blast Fax Notes P a g e | 1
15 NABE Communications Section Workshop 2009 - Las Vegas

16. ______________________________________________________________________
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Multimedia
Multimedia communications use a range of delivery methods to maximize exposure.
 Trends
 Conduct an Assessment
 Mix it up: is there room to add in something new, like social media?
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Beyond the Blast Fax Notes P a g e | 2
16 NABE Communications Section Workshop 2009 - Las Vegas

17. Accountable
Accountable communications are measurable; they have the desired effect: informing the members,
generating interest in an event, or sparking conversation about an important topic.
 Is the delivery method trackable?
 Is it working in a measurable way?
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Responsible
All communications should comply with all applicable federal, state and local laws, regulations and
ordinances, as well as association bylaws and policies.
 CAN SPAM Act
 Local and state laws
 Your association bylaws and policies
 Social media policy
 Email policy
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Beyond the Blast Fax Notes P a g e | 3
17 NABE Communications Section Workshop 2009 - Las Vegas

18. Timely
Timely communications get time-sensitive information to the recipients quickly and before it’s too late to use
the information.
 Develop relationships with court personnel
 Keep web content updated
 Use effective methods for time-sensitive information
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Additional Notes:
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Beyond the Blast Fax Notes P a g e | 4
18 NABE Communications Section Workshop 2009 - Las Vegas

19. BREAKOUT 1. 4:00 – 5:00 PM Tropical A, B, C, D
Massaging the Media:
Join us for
Channeling the News You See
a magical evening
Fit for Print
Wednesday night! Moderated by Frederick D. Massie, Communications Director,
Rhode Island Bar Association
SPONSORED BY Communicating unpleasant or unexpected news
to your members and the public through the filter of
local, state and/or national media involves equal parts
Fastcase, Inc. of art, science and luck. This interactive panel discussion focuses on how to
prepare for, and address the challenges of, getting your message out the
way you want others to see it.
AND Frederick D. Massie is director of communications for the Rhode Island Bar Associa-
Legal Directories tion, a unified (mandatory) bar with a membership of over 6,000 attorneys and editor and
advertising director of the Rhode Island Bar Journal. In these positions he manages: strate-
gic communications development and implementation; news media relations; program
Publishing Co., Inc. and event marketing; photography; law-related education programming; annual meeting
exhibitor marketing; bar committee liaison; and bar journal article solicitation and edit-
ing, graphic design, and advertiser relations. Fred is a graduate of Brown University, and
Starting at 6:00 PM event his work experience includes: teaching upper school English, history and anthropology;
advertising copywriting and art direction; speech writing; marketing; news media rela-
registrants can convene tions; newspaper column and feature article writing; marine environmental advocacy and
in the pavillion rooms education; political lobbying; and writing and editing newsletters, magazines and books.
(Palma ABEF) to enjoy
a nice reception with BREAKOUT 2. 4:00 PM – 5:00 PM Tropical E, F
a hosted bar followed E-Mail Newsletter Best Practices
Moderated by Landry Butler, Publications Coordinator, Tennessee Bar
at 7:00 PM with a nice, and Christine McManus, Director of Communications, Colorado Bar
plated dinner. Festivities A panel of bar communicators will review and discuss e-newsletters
then begin with a transi- from around the country as well as provide tips on best practices for writ-
ing, editing and designing e-newsletters for your bar members. Delivery
tion to the Penn & Teller issues and best practices for keeping your bounce-rate low and click rates
Theater for the 9:00 PM high may be touched on as well.
performance of “Penn Landry Butler juggles many of the print and
online products produced by the Tennessee Bar As-
& Teller: Living in Vegas, sociation, including the Tennessee Bar Journal, newslet-
Live at the Rio.” ters and brochures. Before coming to the TBA, Butler
worked as a graphic designer and web developer for
more than 10 years, spending time at the Nashville
Don’t forget your event Scene newspaper, as well as two Nashville firms involved in
tickets—both dinner & health care education and intelligence. He is also active in
the Nashville arts community, serving on the board of the
show! Plowhaus Artists Collective, and as a founding member of
the Untitled Artists Group.
As director of communications at the Colorado and
PENN Denver Bar Associations, Christine McManus works with
reporters, coordinating expert attorney sources. She is the
& TELLER!
editor of two weekly e-newsletters and The Docket, an incendiary 32-page month-
ly magazine for Denver’s legal community. She was a journalist for 10 years, most
recently with Gannett Company Inc. She serves on the board of the Society of
Professional Journalists for Colorado. In her free time she likes to spend time with
her family, travel and hike.
19 NABE Communications Section Workshop 2009 - Las Vegas

20. NOTES.
20 NABE Communications Section Workshop 2009 - Las Vegas

21. • communications during
public relations campaigns
THURSDAY, OCT. 22
• social media • communi- BREAKFAST. Eat on your own dime and time!
cating bad news in a down
economy • bar member- PLENARY 2. 9:15 – 10:30 AM Tropical A, B, C, D
THURSDAY
ship value proposition •
recruitment campaigns
geared to young lawyers •
Your Court’s
All-A-Twitter:
editing—old school truths Social Media’s Threat to
& new media • making the Legal Community
Presented by Michael Sommermeyer, Court Information
your publications shine Officer for the Clark County Courts (Las Vegas, Nevada)
online • e-mail newsletter Everyone now has a cell phone capable of
instant video, audio, and e-mail communication
best practices • bar blogs with anyone, anywhere. Being connected now
• association communica- means frequently updating a Twitter, Flickr, Qik, Facebook or MySpace
page. People are compelled to tweet, as though their lives depend on it.
tions in a tough economy This has brought about a new communication paradigm. Michael will cover
the use and misuse of social media and the impact on courts and the legal
• social media tools in the community.
legal community • com- Michael S. Sommermeyer became the Clark County Court’s first court informa-
tion officer on April 30, 2001. In this position, Michael is responsible for media relations,
munications during public coordinating media access to notorious trials and for the community relations efforts of
the Eighth Judicial District Court, a general jurisdiction trial court in Clark County, Nevada,
relations campaigns • so- and the Las Vegas Township Justice Court, a limited jurisdiction court serving Las Vegas,
Nevada.
cial media • communicat- During his tenure, Michael has authored a management plan for high profile and
ing bad news in a down notorious trials, which was recognized as a National Association of Counties (NACo)
Achievement Award in 2002. The plan details how to manage a trial to balance the needs
economy • bar member- of media, the parties and the court. He also has been responsible for creation of the
court’s social media outreach strategy, which includes utilizing social media tools to com-
ship value proposition • municate with various audiences about programs and services. A blog at www.lvcourts-
blog.com and the court’s use of Twitter, @lvcourts, have both been recognized as model
recruitment campaigns communication tactics for providing information about the Clark County Courts.
geared to young lawyers • Prior to his appointment to the district court, Michael served as a public information
officer at Texas Tech University and was responsible for creating and branding of the uni-
editing—old school truths versity’s Web site, www.texastech.edu. During an eight-year journalism career, Sommer-
meyer worked as a consumer/legal affairs reporter, news director, anchor and producer
& new media • making for television and radio media in California, Utah, Idaho and Texas.
your publications shine
online • e-mail newsletter SPONSOR HIGHLIGHT. 10:30 – 11:00 AM Palma C, D, G, H
Meet & greet with event sponsors during the beverage break.
best practices • bar blogs This space will feature the sponsor booths. Snacks and refreshments will be pre-
sented here during the sponsor highlight sessions.
• association communica-
FLASH DRIVES & EVENT MATERIALS
tions in a tough economy • Due to space constraints and budgeting concerns, most of the supporting
social media material for plenary and breakout sessions can be found on the flash drive located in
the event materials.
21 NABE Communications Section Workshop 2009 - Las Vegas

22. BREAKOUT 3. 11:00 AM – 12:00 PM Tropical E, F
Social Media
Panelists: Elizabeth Derrico, Associate Director, ABA Division for Bar Services; Michael Sommermeyer, Court Information Officer,
Clark County Courts; and Barbara Straczynski, Director of New Media and Promotion, New Jersey State Bar. Moderator: Kevin Hunt,
Editor, Legal Current, Thomson Reuters Legal.
Learn more about social networking tools that bars are using to reach members and the public: Twitter, Fa-
cebook, Flickr, Digg, YouTube, LinkedIn, and more. What’s really working and what strategies are communicators
using? How are bars using these new tools to raise money, build membership, publicize community initiatives and
more.
Elizabeth Derrico will celebrate
her silver anniversary as a bar execu-
tive this November. Currently she is
the associate director for bar informa-
tion and management in the ABA’s
Division for Bar Services, a position
she has held for fourteen years. In this
position she has management re-
sponsibility for the division’s consult-
ing services program, the field service
program, clearinghouse and library,
and marketing initiatives. Prior to joining the ABA, she worked for the New York State Bar Association for nearly 11 years, first as the local
bar services representative and then as the associate director of communications. She has no recollection of life before bar association
work. Elizabeth received her undergraduate degree in government from Wheaton College in Norton, MA, and a master’s in public affairs
from the New York State University at Albany. She serves as the Filene Center for Work and Learning Midwest Liaison for the Wheaton
Alumni Association and does volunteer work through her Block Club, Second Unitarian Church and the Association Forum of Chicago.
Her goal for ‘09 is to make the perfect pie crust.
Michael Sommermeyer is a social media expert and court information officer for the Clark County Courts (Las Vegas, Nevada).
Barbara Straczynski is the director of new media and promotions for the New Jersey State Bar Association where she oversees the
association’s social media strategies, Web site www.njsba.com, e-mail campaigns to membership, as well as the production of NJSBA
publications and promotional materials. She took on this role in 2008 following an expansion of the communications department where
she had served as director. Barbara has been with the NJSBA for 19 years where she has worked in law office management and for the
New Jersey Lawyer Newspaper, the association’s weekly newspaper which closed in 2008.
Kevin Hunt is the editor of Legal Current (www.legalcurrent.com) the corporate blog of Thomson Reuters, Legal. He manages the
writing and digital media production showcased on the blog, including video interviews and podcasts. He also provides guidance for
the overall social media efforts of the corporate communications department for the legal division. His work with Thomson Reuters has
earned several awards. He started his communications career in television news, including 10 years as an Emmy award-winning execu-
tive producer and newscast producer at KSTP-TV in St. Paul, Minnesota.
BREAKOUT 4. 11:00 AM – 12:00 PM Tropical A, B, C, D
Recession-Proof Editing
Panelists: Jennifer Mason, Assistant Director of Communications, State Bar of Georgia; Marci McNeal, Associate Executive Director
of Communications and Membership, Kansas City Metropolitan Bar Association; and Dan Wise, Communications Director and Bar
News Editor, New Hampshire Bar Association. Moderator: Derrick Stanley, Section Liaison, State Bar of Georgia.
As the economy goes up and down there is one inherent constant—editing. Editing is the glue that keeps our
publications consistent. Come join our session where we will share tips and best practices for successful editing.
This course is geared to be a refresher of the basics with some advanced tips. Both print and Web editing will be
discussed.
Jennifer Mason has worked at the State Bar of Georgia since 2004 and has served as the assistant director of communications since
2006. Her primary duties include producing the bi-monthly Georgia Bar Journal in addition to the yearly pictorial Supplemental Directory
and the Directory & Handbook; designing brochures for various departments and providing support to the communications director.
Prior to the coming to the State Bar of Georgia, she worked for the Girl Scout Council of Savannah. Jennifer graduated from the Univer-
sity of Georgia in 1997 with a B.A. and spent four years in the Redcoat Band. She is a true Georgia Bulldog fan.
22 NABE Communications Section Workshop 2009 - Las Vegas

23. Marci McNeal is the sssociate
rxecutive director of communica-
tions/membership for the Kansas
City Metropolitan Bar Association
(KCMBA). The association consists
of 5,000 attorneys and judges from
the greater Kansas City metropolitan
area. Marci coordinates all of KCMBA’s
communication efforts and serves
as managing editor of the monthly
magazine – The KC Counselor. She announces and promotes KCMBA programs and achievements through public and media relations,
and markets various functions and services to members and other stakeholders of the association. Marci is also involved in planning and
doing promotional materials for various association events throughout the year and handles all of the membership efforts.
Derrick Stanley is the section liaison at the State Bar of Georgia. The State Bar of Georgia is a mandatory bar with more than 41,000
members. Derrick supports the 42 sections of the Bar in meeting their operational objectives including: meetings and special events,
newsletters and assisting with the section financials. A large percentage of time is spent on the creative marketing for the sections. He
handles all aspects from brainstorming through final print production. Derrick also supports the communications department at the bar
in creative design of meetings brochures, the layout of the YLD Newsletter and editing the Georgia Bar Journal as well as contributing at
least one article per issue.
Dan Wise is communications director of the New Hampshire Bar Association. His previous experience includes writing and editing
for daily newspapers, online news services, magazines, and newsletters. He joined the bar association on April Fool’s Day in 1996 and has
fooled his employers ever since.
GROUP LUNCH. 12:00 – 1:00 PM Palma A, B, E, F
This fabulous buffet luncheon is sponsored by State Bar of Nevada.
BREAKOUT 5. 1:15 – 2:30 PM Tropical A, B, C, D
What’s the Catch? Reel in Those Young Lawyers!
Panelists: Lauren Calvert-Arnold, Esq., Associate, Lionel Sawyer & Collins and Co-Chair, New Lawyers Committee, Clark County Bar
Association; Sharon Nolan, Director of Marketing, The Chicago Bar; Kendelee Leascher Works, Esq., Associate, Marquis & Aurbarch
and Board Member, Young Lawyer Section, State Bar of Nevada, and Sayre Happich, Assistant Director, Communications & Public
Relations, Bar Association of San Francisco. Moderator: Leanna Dickstein, Office of Bar Relations Outreach, State Bar of California
and Staff Liaison, California Young Lawyer Assn.
One of the major challenges that bar associations face is convincing young attorneys to join and then to keep
them actively engaged. While technology makes it technically easier to reach them than ever before, it has also
made it more difficult than ever to reach them on a substantive level. A panel of young lawyers and a membership
development specialists from voluntary and unified bar associations will share their young lawyer focused mar-
keting campaigns and useful tools to keep younger members involved. In this session you will learn how to recruit
and retain the best and brightest young lawyers by developing fresh marketing strategies to find and engage
Gen-X and Gen-Y in the changing economy.
Since May of 2001, Sharon Nolan has served as director of marketing for The Chicago Bar Association
(CBA). As director, she designs and implements promotional campaigns for the 22,000 member Association’s
membership drives, educational symposiums, and special events. She is also responsible for brand awareness
and continuity of marketing messages for both the association’s internal and external audiences.
Prior to serving as the CBA’s director of marketing, Sharon served as The CBA’s director of the young
lawyers section. As director of the YLS, Sharon guided the 11,000 member body of the association, and the
40 committees that comprise the YLS, while assisting its officers and directors with the coordination of the
group’s activities. Nolan has been employed at The CBA since 1995, holding additional positions as the lawyer
referral service marketing coordinator, and then as the assistant director of the Young Lawyers Section.
Prior to joining the CBA staff, Nolan worked for the City of Naperville, Illinois, as a community relations
assistant, and as a marketing coordinator at IBICO Inc., a private manufacturer of business products. Nolan is a
1992 graduate of Northern Illinois University, with a Bachelor of Science in Business, and a 2002 graduate of Loyola University Chicago,
with a Masters of Business Administration (MBA).
23 NABE Communications Section Workshop 2009 - Las Vegas

24. BREAKOUT 6. 1:15 – 2:30 PM Tropical E, F
Do We Blog and How? A Bar Communicator’s Guide
Panelists: Barbara Beauchamp, New York State Bar Association; Kevin Ryan, Esq., Director of Education and Communication, Ver-
mont Bar Association; John Sirman, Esq., State Bar of Texas. Moderator: Mark Mathewson, Illinois State Bar Association.
Bloggers from bar associations large and small describe why and how they got into the blogging business
and how you can do it, too. Topics include choosing and setting up blogging software, establishing guidelines for
member/volunteer bloggers, deciding what makes a good blog post, and measuring a blog’s success.
Barbara Beauchamp is the editor of the award-winning New York State Bar
Association Web site, www.nysba.org. She joined the Bar in 2001 and has guided
the NYSBA Web site through three major redesigns as well as the transition to social
media and electronic communications for the association. Barbara is a contributing
author of Guide to the Internet for New York Lawyers (2004), published by the NYSBA and
writes the TechLex column for the State Bar News. She speaks frequently on the topic
of social media and recently presented Social Media for Networking Attorneys, a free
Webcast sponsored by the NYSBA Committee on Lawyers in Transition.
Kevin Ryan is the director of education and communication at the Vermont Bar
Association and is currently the chair of the NABE Communications Section.
Mark Mathewson is director of publications for the Illinois State Bar Association.
A past chair of the NABE Communications Section, he served short stints as a reporter,
small-college journalism professor, and small-town lawyer before joining the ISBA staff in 1988. (1988!) He earned his J.D. at the Univer-
sity of Illinois, where he would gladly have used clout to gain admission, except i) they didn’t respond to “clouting” back then, and ii) he
didn’t have any.
John Sirman is an attorney and serves as web manager for the State Bar of Texas and technology editor of the Texas Bar Journal.
He is president of the board of directors of Austin Free-Net, which provides technology access and training to underserved communities
in Central Texas. In 2007, John oversaw the launch of Texas Bar Circle, the first social network by a bar association.
SPONSOR HIGHLIGHT. 2:30 – 3:00 PM Palma C, D, G, H
Meet & greet with event sponsors during the beverage break.
This space will feature the sponsor booths. Snacks and refreshments will be presented here during the Sponsor Highlight sessions.
BREAKOUT 7. 3:00 – 4:15 PM Tropical A, B, C, D
Born to Run: A Speed-Networking and Idea-Sharing Event
This session is sponsored by Affiniscape, Inc. Today we are joined by their President and Founder, Adam J. Weedman.
Moderator: Frederick D. Massie, Communications Director, Rhode Island Bar Association. Facilitators: Dan Wise, Communications
Director, New Hampshire Bar Association; Kevin Ryan, Director of Education & Communication, Vermont Bar Association; Kelley
Jones King, Communications Division Director, State Bar of Texas; Ann Murphy, Communications & PR Director, Bar Association of
San Francisco; and Brad Carr, Director of Communications, Alabama State Bar.
A lively, interactive event based on the speed-
dating concept, but without the romantic entangle-
ments. You will move around a lot, meet colleagues
old and new, and discuss bar association scenarios
in a fast-paced format that encourages participa-
tion including knowledge sharing and focused brain
storming. Topics range from successfully managing
volunteer demands to addressing inter-generation-
al communications challenges to implementing
personal time management strategies. All in just
over an hour!
24 NABE Communications Section Workshop 2009 - Las Vegas

25. DINNER. Dine around on your own dime!
Information on each restaurant and sign-up sheets are at event check-in desk. Please make sure to give special thanks to Jennifer
Smith, Publications Manager at the State Bar of Nevada, for arranging for this fun networking opportunity!
NOTES.
Rio All-Suites Hotel
3700 W Flamingo Rd., Las Vegas NV 89103
25 NABE Communications Section Workshop 2009 - Las Vegas

26. NOTES.
26 NABE Communications Section Workshop 2009 - Las Vegas

27. • communications during
public relations campaigns
FRIDAY, OCT. 23
• social media • communi- BREAKFAST. Dine on your own dime and time!
cating bad news in a down
economy • bar member- PLENARY 3. 9:15 – 10:30 AM Tropical A,B,C,D
ship value proposition • Branding Las Vegas: A public
recruitment campaigns relations campaign
Speaker: Terry Jicinsky, Senior Vice President of
geared to young lawyers • Operations, Las Vegas Convention and Visitors Authority.
A presentation about “What Happens Here,
editing—old school truths Stays Here,” the most successful branding cam-
FRIDAY
& new media • making paign in the travel and tourism industry. The
speaker will provide insight on how Las Vegas
your publications shine is currently marketing the destination in the midst
online • e-mail newsletter of a recession, while new resorts and ameni-
ties have already opened and more on the hori-
best practices • bar blogs zon.
Over the past decade, Terry has been responsible for various positions with the
• association communica- marketing department of the LVCVA, most recently as senior vice president of marketing.
Beginning in 2009 he has shifted his responsibilities to the day-to-day operations of the
tions in a tough economy Las Vegas Convention Center and Cashman Center as senior vice president of operations.
• social media tools in the With over 25 years experience in the travel and tourism industry, his career path
has covered aspects ranging from consumer travel research, internet marketing, database
legal community • com- marketing and hotel management.
Before joining the LVCVA in 1992, his work experience included consulting positions
munications during public with the national accounting firms of Laventhol & Horwath and Coopers & Lybrand, as
well as management positions with Marriott hotels.
relations campaigns • so- The LVCVA is charged with marketing Southern Nevada as a tourism and conven-
cial media • communicat- tion destination worldwide, and also with operating the Las Vegas Convention Center
and Cashman Center. With approximately 136,000 hotel rooms in Las Vegas alone and 9.7
ing bad news in a down million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on
attracting ever-increasing numbers of leisure and business visitors to the area.
economy • bar member-
ship value proposition • SPONSOR HIGHLIGHTS. 10:30 – 11:00 AM Palma C, D, G, H
Meet & greet with event sponsors during the beverage break.
recruitment campaigns This space will feature the sponsor booths. Snacks and refreshments will be pre-
geared to young lawyers • sented here during the sponsor highlight sessions.
editing—old school truths
BREAKOUT 8. 11:00 AM – 12:00 PM Tropical E, F
& new media • making
Making Your Publication Shine Online
your publications shine Moderator: David Beam, Director of Publications, The Chicago Bar Association
online • e-mail newsletter A look at how to enhance your online publications and journals.
David Beam is the publications director for the 23,000-member Chicago Bar As-
best practices • bar blogs sociation, one of the largest and most active metropolitan lawyers groups in the country.
He is responsible for publishing the association’s flagship publication, The CBA Record. A
• association communica- 22-year veteran of the association arena, David has worked with medical associations,
trade groups, and technology forums to achieve organizational goals through excellence
tions in a tough economy • in communications. He was a 2006 recipient of the NABE Luminary Award.
social media
27 NABE Communications Section Workshop 2009 - Las Vegas

28. BREAKOUT 9. 11:00 AM – 12:00 PM Tropical A,B,C,D
What’s In It for Me? Making the Case for the Value of
Bar Membership
This session is sponsored by Law Firm Merchant Account. Today we are joined by their CEO Amy Porter.
Panelists: Christine Cendagorta, Executive Director, Washoe County (NV) Bar Association; Jenna Grubb, Director of Communications
and Membership, Toledo Bar Association; Kelley Jones King, Deputy Director, Communications and Presidential Initiatives, State Bar
of Texas; Jane Schoenike, Executive Director, Nebraska State Bar Association; and Cynthia G. Kuhn, Director of Communications, The
District of Columbia Bar. Moderator: Gary Toohey, Director of Communications, The Missouri Bar.
In a time of law firm layoffs and cutbacks in discretionary spending, bar associations are finding it increas-
ingly crucial to emphasize the value of bar membership. From high-tech networking opportunities to the personal
touch, bar associations are scrambling to remind members—and potential members—of the many tangible and
intangible benefits that come with bar membership. What is at stake? For unified bars, it is an opportunity to
ensure continued member
interest and involvement; for
voluntary bars, convincing
lawyers that bar membership
is a “must have” may mean
the difference between sur-
vival and irrelevance.
Join an outstanding
panel of bar communicators
for this session to learn more about the innovative actions they are tak-
ing in identifying members’ needs, adapting to meet those needs, and
then enhancing member awareness. You are sure to take away valuable
tips on how you can make sure that your members clearly understand
and value the multiple benefits of bar membership.
Christine Cendagorta is the executive director of Washoe County Bar Association.
She taught adult education and freelanced for magazines before landing a contract
with the State Bar of Nevada to produce their journal. She later added a contract with
Washoe County Bar, working for both associations. She became full-time executive di-
rector of Washoe County Bar in 1998. She is a 25-year member of the Communications
Section and served as section chair for two years in 2000-2002.
Jenna Grubb is the director of communications for the Toledo Bar Association. Prior to joining the bar staff in 1998, she was direc-
tor of public relations for Lourdes College in Sylvania, Ohio. At the Toledo Bar Association, Jenna is responsible for all publications, includ-
ing the monthly TBA Newsletter and E-News, the TBA Web site, and the annual Legal Directory. In addition, she directs media relations,
community relations, and membership. Jenna holds an A.B. from Saint Louis University and a Master of Liberal Arts from The University
of Toledo. She grew up in The Hill neighborhood of St. Louis, Missouri.
Jane Schoenike is the executive director of the Nebraska State Bar Association. She has served in that capacity since 1996. Prior to
that she was the executive director of the Hennepin County Bar Association from 1985-1996 and served as the executive director of the
Minnesota Trial Lawyers Association from 1975-1984. She practiced law with the firm of Robins, Kaplan Miller and Ciresi as an associate
for one year. She received her JD from William Mitchell College of law in St. Paul, Minnesota in 1977 and her BA from Macalester College.
Jane has served as the secretary and a board Member of NABE, as well as member of the Communications Section. She is a member of
the Council of Bar Admission Administrators and the National Client Protection Organization. She has been a member of and past presi-
dent of the National Association of Trial Lawyer Executives and president of Law Advocates of Hennepin County. She is a member of the
Omaha and Lincoln Bar Associations and Nebraska Women Lawyers Association.
Kelley Jones King is the deputy director for communications and presidential initiatives at the State Bar of Texas. A graduate of Bay-
lor University, Kelley worked for weekly and daily newspapers before beginning her career in bar communications. She is the chair-elect
of the NABE Communications Section and looks forward to trading lots of good ideas with bar communicators from around the country.
Cynthia Kuhn is director of communications for the District of Columbia Bar where she is responsible for the organization’s print
and electronic publishing efforts as well as media relations. A graduate of the University of Virginia and the University of Missouri School
of Journalism, Cynthia is a former chair of the NABE Communications Section and recipient of its E.A. “Wally” Richter Leadership Award.
Gary Toohey is director of communications for The Missouri Bar, a position he has held for 25 years following several years as a
Breakout 9 continued to page 29
28 NABE Communications Section Workshop 2009 - Las Vegas

29. Breakout 9 continued from page 28
reporter, editor and publisher at newspapers in Missouri, Tennessee and Georgia. A 1978 graduate of the University of Missouri School
of Journalism, he is a member of Kappa Tau Alpha, the national journalism honor society. Gary has been a member of NABE since 1984,
and has been particularly active within its Communications Section. His Communications Section activities include: co-chair of the
Publications Committee (1987-1988); co-chair of the Communications Audit Committee (1993-1995); member of the Executive Council
(1988-1989 and 1995-2002); secretary-treasurer (1997-1999); chairperson-elect (1998-1999); and chairperson (1999-2000). In addition, he co-
chaired the 1999 Communications Section Workshop in Chicago and chaired the 2003 Communications Section Workshop in St. Louis.
He is also the 2003 recipient of the E.A. “Wally” Richter Leadership Award from NABE’s Communications Section.
LUNCH. 12:00 – 2:00 PM Palma A, B, E, F
The Luminary Luncheon
The Luminary Luncheon is generously sponsored by West, a Thomson Reuters business.
A highlight of the Communications Section Workshop are the award presentations, including a variety of Luminary Awards in
ecognition of the outstanding work among bar communications professionals nationwide. This luncheon will also feature special pre-
sentations of The Anne Charles Award for Distinguished Service and the E.A. “Wally” Richter Leadership Award. The Anne Charles Award
for Distinguished Service is presented to a member of the NABE Communications Section who has made a significant contribution to
advancing the goals of thesection through committee service or other section volunteer efforts. The award recognizes the “unsung he-
roes” who have shared their time and expertise on behalf of the section. The E.A. “Wally” Richter Award is given to an individual who is a
member of the NABE Communications Section “For outstanding achievement in the field of communications, for extraordinary service
to colleagues in the National Association of Bar Executives, and for distinguished leadership of the Communications Section.”
Finally, this year, the luncheon will include the Communications Section Business Meeting.
THE END. Thanks for your continued support of the NABE Communications Section!
FREQUENTLY ASKED QUESTIONS. Courtesy of the LVCVA.
Vegas Basics
So much to learn, so little time. We’ve summarized the essentials for you.
Las Vegas, an ever-changing fantasy-land of a city, has seen unbelievable expansion since it emerged from
the desert just over 100 years ago.
The sights and sounds of Las Vegas are enjoyed by over 37.5 million visitors every year. They stay in some
of the most glamorous, unique hotels in the world. They eat at five-star restaurants and expansive buffets. They
play at casinos, pools, health spas and golf courses. Sometimes (many times, actually) they even marry each
other.
You will be dazzled by Vegas, but the sheer number of things to see and do can seem overwhelming.
A little advance planning will help you to enjoy your Vegas trip. Continue reading for basic visitor information
(what to bring, things to know) and an overview of this special destination.
Basic Info
Electricity: The United States uses 110 to 120 volts AC (60 cycles). If visiting from outside of North America,
you may require an electrical adapter for any electronics or appliances you want to bring. Las Vegas electrical
outlets accept the standard North American plug with two flat parallel pins.
Emergencies: For police or medical assistance call 911 (toll-free).
Population (2008) 599,087 (City of Las Vegas); 1,986,146 (Clark County).
Telephone Area Code: 702.
Tax: There is an 8.1% sales tax on purchases and a 12% tax on hotel rooms in Las Vegas. Properties near
Fremont Street Experience in Downtown Las Vegas incur a 13% tax on hotel rooms.
Time Zone: GMT/UTC -8 (Pacific Time).
Source: Las Vegas Convention and Visitors Authority Web site, http://www.visitlasvegas.com/vegas/stay/planning-information/
basics.jsp. 10/15/09.
29 NABE Communications Section Workshop 2009 - Las Vegas

30. NOTES.
30 NABE Communications Section Workshop 2009 - Las Vegas

31. NABE Communications Section Workshop **NEWS**
For an extra fee, guests
EVENT REGISTRATION of registered attendees
can sign up for lunch on
Thursday and Friday as
well as attend Dinner,
Tuesday, October 20 – Friday, October 23, 2009
Reception & Show on
Rio-All Suites Hotel, Las Vegas, NV Weds. night.
Official Event Registration Form
Workshop Attendee Information. (One form per person, please.)
Name:
Bar Association / Employer:
Position/Title:
Address 1:
Address 2:
City: ST: Zip:
Phone: FAX:
E-mail:
Special dietary needs or accommodations:
Registration Fee. (Check the appropriate amount below).
Fees below are per person (section & non-section members) and include: two lunches, one dinner, reception and ticket to a show
during workshop, admission to all workshop sessions, and related educational materials.)
o $250 Early-bird Special. Registration form & payment must be received through Monday, September 21, 2009.
o $350 Standard Registration. Registration form & payment received after Monday, September 21, 2009.
Registered Attendee/Sponsor and Bringing a Guest? For an extra fee, guests accompanying registered workshop
attendees can join us for the Wednesday night group dinner and reception followed by the Penn & Teller magic show by
registerig for the “Dinner, Reception & Show” event. They can also join us for lunch on Thursday and Friday.
o $75 Dinner, Reception & Show. Registration form & payment received by Monday, September 21
Guest name(s):
o $70 Thursday Group Lunch. Registration form & payment received by Monday, September 21
Guest name(s):
o $70 Friday Luminary Lunch. Registration form & payment received by Monday, September 21
Guest name(s):
$ Total Enclosed
IMPORTANT! Registration form and fee must be paid in advance. Credit cards will NOT be accepted for payment of event
registration. There will be no on-site registration. Mail this registration form with your check or money order payable to “National
Association of Bar Executives” to:
Tondanisha Nevels
ABA Division for Bar Services
321 N. Clark Street, 20th Floor, Chicago, IL 60654
Direct registration inquiries to Ms. Nevels at (312) 988-5360 or NevelsT@staff.abanet.org.
31 NABE Communications Section Workshop 2009 - Las Vegas