Your SlideShare is downloading. ×
Dejte svému podnikání obsah - Martin Brablec
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Dejte svému podnikání obsah - Martin Brablec

157
views

Published on

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
157
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Dejte svému podnikání obsah (hned od začátku)
  • 2. I. Obsahová strategie
  • 3. • Jaký obsah • Pro koho • Jak jej vyrobím • Jak zviditelním • A jak rozvinu a udržím
  • 4. Proč?
  • 5. (ušetří práci/čas/peníze, zvýší důvěryhodnost, nalezitelnost, vyvolá zájem, pomůže plnit obchodní cíle…)
  • 6. Co k tomu potřebuju?
  • 7. Zákazníky
  • 8. „Mladý muž, manažer, k terý rád zkouší nové věci.“
  • 9. Najděte cíl
  • 10. Najděte poselství
  • 11. Navrhněte několik nosných témat
  • 12. Vymyslete konkrétní výstup
  • 13. Nastavte komunikační kanály a procesy
  • 14. Udělejte si plán
  • 15. Začněte co nejdřív, testujte, vyhodnocujte
  • 16. Checklist na závěr
  • 17. Ptejte se
  • 18. II. Základní škola web copywritingu
  • 19. http://www.youtube.com/watch?v=5oj6OVsrdhE
  • 20. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae justo id leo faucibus rutrum sed in augue. Pellentesque in urna laoreet orci luctus suscipit vitae vel libero. Fusce molestie molestie lectus et dapibus. Donec blandit commodo fringilla. Mauris euismod elit mi, a tincidunt sapien iaculis et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sollicitudin accumsan diam quis aliquet. Vestibulum viverra ipsum sagittis, pellentesque elit in, ornare nisl. Proin molestie erat elit, sed eleifend sem lacinia non. Suspendisse tellus nunc, aliquam eget sem consequat, blandit consequat risus. Sed nec felis imperdiet odio blandit commodo. Nam tempus, lorem non tincidunt aliquet, mi lectus imperdiet lacus, et suscipit turpis tortor at quam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec in mauris in tellus pretium vulputate a eu dolor. Curabitur sodales tortor tortor, nec rhoncus nunc mollis ut. Pellentesque est leo, interdum aliquet aliquam eget, varius eu leo. Integer congue, arcu vitae blandit ultrices, elit orci auctor nibh, a tincidunt erat elit in dui. Cras viverra purus elit, at dictum orci hendrerit sit amet. Cras vitae dapibus diam, ac lacinia justo. In justo sapien, tincidunt a consequat nec, laoreet sed tellus. Nulla sem leo, ornare sed odio et, pharetra rutrum nulla. Etiam pulvinar egestas nisl at volutpat. Integer iaculis dolor a luctus blandit.
  • 21. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae justo id leo faucibus rutrum sed in augue. Pellentesque in urna laoreet orci luctus suscipit vitae vel libero. Fusce molestie molestie lectus et dapibus. Donec blandit commodo fringilla. Mauris euismod elit mi, a tincidunt sapien iaculis et. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sollicitudin accumsan diam quis aliquet. Vestibulum viverra ipsum sagittis, pellentesque elit in, ornare nisl. Proin molestie erat elit, sed eleifend sem lacinia non. Suspendisse tellus nunc, aliquam eget sem consequat, blandit consequat risus. Sed nec felis imperdiet odio blandit commodo. Nam tempus, lorem non tincidunt aliquet, mi lectus imperdiet lacus, et suscipit turpis tortor at quam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec in mauris in tellus pretium vulputate a eu dolor. Curabitur sodales tortor tortor, nec rhoncus nunc mollis ut. Pellentesque est leo, interdum aliquet aliquam eget, varius eu leo. Integer congue, arcu vitae blandit ultrices, elit orci auctor nibh, a tincidunt erat elit in dui. Cras viverra purus elit, at dictum orci hendrerit sit amet. Cras vitae dapibus diam, ac lacinia justo. In justo sapien, tincidunt a consequat nec, laoreet sed tellus. Nulla sem leo, ornare sed odio et, pharetra rutrum nulla. Etiam pulvinar egestas nisl at volutpat. Integer iaculis dolor a luctus blandit.
  • 22. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae justo id leo faucibus rutrum sed in augue. Pellentesque in urna laoreet orci luctus suscipit vitae vel libero. Fusce molestie molestie lectus et dapibus. Donec blandit • commodo fringilla. • Mauris euismod elit mi, • a tincidunt sapien iaculis et. • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sollicitudin accumsan diam quis aliquet. Vestibulum viverra ipsum sagittis, pellentesque elit in, ornare nisl. Proin molestie erat elit, sed eleifend sem lacinia non. Suspendisse tellus nunc, aliquam eget sem consequat, blandit consequat risus. Sed nec felis imperdiet odio blandit commodo. Nam tempus, lorem non tincidunt aliquet, mi lectus imperdiet lacus, et suscipit turpis tortor at quam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec in mauris in tellus pretium vulputate a eu dolor. Curabitur sodales tortor tortor, nec rhoncus nunc mollis ut. P • ellentesque est leo, • interdum aliquet aliquam eget, varius eu leo. Integer congue, arcu vitae blandit ultrices, elit orci auctor nibh, a tincidunt erat elit in dui. Cras viverra purus elit, at dictum orci hendrerit sit amet. Cras vitae dapibus diam, ac lacinia justo. In justo sapien, tincidunt a consequat nec, laoreet sed tellus. Nulla sem leo, ornare sed odio et, pharetra rutrum nulla. Etiam pulvinar egestas nisl at volutpat. Integer iaculis dolor a luctus blandit.
  • 23. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae justo id leo faucibus rutrum sed in augue. Pellentesque in urna laoreet orci luctus suscipit vitae vel libero. Fusce molestie molestie lectus et dapibus. Donec blandit • commodo fringilla. • Mauris euismod elit mi, • a tincidunt sapien iaculis et. • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sollicitudin accumsan diam quis aliquet. Vestibulum viverra ipsum sagittis, pellentesque elit in, ornare nisl. Proin molestie erat elit, sed eleifend sem lacinia non. Suspendisse tellus nunc, aliquam eget sem consequat, blandit consequat risus. Sed nec felis imperdiet odio blandit commodo. Nam tempus, lorem non tincidunt aliquet, mi lectus imperdiet lacus, Et suscipit turpis tortor at quam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec in mauris in tellus pretium vulputate a eu dolor. Curabitur sodales tortor tortor, nec rhoncus nunc mollis ut. P • ellentesque est leo, • interdum aliquet aliquam eget, varius eu leo. Integer congue, arcu vitae blandit ultrices, elit orci auctor nibh, a tincidunt erat elit in dui. Cras viverra purus elit, at dictum orci hendrerit sit amet. Cras vitae dapibus diam, ac lacinia justo. In justo sapien, tincidunt a consequat nec, laoreet sed tellus. Nulla sem leo, ornare sed odio et, pharetra rutrum nulla. Etiam pulvinar egestas nisl at volutpat. Integer iaculis dolor a luctus blandit.
  • 24. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae justo id leo faucibus rutrum sed in augue. Pellentesque in urna laoreet orci luctus suscipit vitae vel libero. Fusce molestie molestie lectus et dapibus. Donec blandit • commodo fringilla. • Mauris euismod elit mi, • a tincidunt sapien iaculis et. • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sollicitudin accumsan diam quis aliquet. Vestibulum viverra ipsum sagittis, pellentesque elit in, ornare nisl. Proin molestie erat elit, sed eleifend sem lacinia non. Suspendisse tellus nunc, aliquam eget sem consequat, blandit consequat risus. Sed nec felis imperdiet odio blandit commodo. Nam tempus, lorem non tincidunt aliquet, mi lectus imperdiet lacus, Et suscipit turpis tortor at quam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec in mauris in tellus pretium vulputate a eu dolor. Curabitur sodales tortor tortor, nec rhoncus nunc mollis ut. • ellentesque est leo, • interdum aliquet aliquam eget, varius eu leo. Integer congue, arcu vitae blandit ultrices, elit orci auctor nibh, a tincidunt erat elit in dui. Cras vitae dapibus diam, ac lacinia justo. In justo sapien, tincidunt a consequat nec, laoreet sed tellus. Nulla sem leo, ornare sed odio et, pharetra rutrum nulla. Etiam pulvinar egestas nisl at volutpat. Integer iaculis dolor a luctus blandit.
  • 25. Trpný rod a spol.
  • 26. „Rádi bychom vám nabídnuli“ „Zde můžete nakoupit“ „Vítáme Vás na naší stránce“ „Program byl vyvinut“
  • 27. SEO!!!
  • 28. Závěrem snad jen: 1. Na webu hlavně jednoduše, stručně a přímo 2. Při vytváření obsahu stále myslete na cílovou skupinu 3. Mějte na paměti stanovené cíle 4. Nebojte se experimentovat