This Month's Dive: HubSpot builds a marketing & sales software platform used by 10,000+ businesses. In this talk Tom Petr, Platform team Tech Lead, will talk about how we've increased our developer productivity while scaling our infrascture. He will cover the practices and tools (including using Mesos on EC2) that enable HubSpot developers to deploy hundreds of times a day with a Heroku-like environment. About HubSpot: HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Presenting From HubSpot Tom Petr - Platform Team Tech Lead Interested in hosting the next Stack Dive? Let us know! jim@smarterer.com | @jfmyers01 joe@smarterer.com | @jiqtoo

1. Small teams,
big features

2. Tom Petr

3. HubSpot

4. All-in-one Marketing &
Sales software for small to
medium-sized businesses.

5. MailChimp
&Google Analytics
&Wordpress
&Hootsuite
&Unbounce
(and much more)

6. 100 engineers
300 deploys/day
500 app servers
12,000 customers

7. What helped us
scale?

8. People
Processes
Technology

9. Use Good Judgement

10. Small, autonomous
feature teams

11. 2 Engineers
Tech Lead
Product Manager
Designer

12. Automation
Marketing Contacts Management
User Flows
Marketing Insights
Design Tools
Page Publishing
Migration Tools
Blog Publishing
Targeted Content
Marketing Email
Social Media
CRM
Sales Accelerator
Sidekick
Growth
iOS
Android
LeadIn
PRISM
App Systems
Enrichment
Tally
ReZources
Email
Contacts
Email
Integrations

13. Consulting Experts

14. Language & technology gurus
Champion cross-cutting issues
Shepherd large projects
“Player-coaches”

15. Not Strict Agile

16. Up to team’s discretion
Probably closest to Kanban
Trello / GitHub / JIRA

17. Breakable toys

18. Deployable examples
for new hires to play with
QA environment — OK to be
massively broken

19. Microservices

20. 300 web services
Each tightly scoped
Reduces deployment friction

21. Decoupling

22. Task Queues
PubSub
Kafka

23. Feature gates

24. Per-customer boolean value
Decouples deployment
from feature release
Allows PMs to control
feature releases

26. http://cl.ly/image/0f2V1b2Z1q2D

27. Mothra

28. Global settings that
can be live updated
Further decouple
configuration from
deployment

31. Babel

32. i12e (i18n as a service)
Store translation strings in git
with the rest of the frontend
Changes are automatically
translated, PR’d back into
project

35. Continuous
Delivery

36. Git commit triggers build
Builds can be auto-deployed to QA
Manually deployed to PROD when
ready

38. Singularity
github.com/HubSpot/Singularity

39. Open source Mesos scheduler
powering HubSpot’s backend
Increases server density
Eliminates many ops problems
Also used by OpenTable, Groupon

44. Rodan

45. Metrics collection + rule
evaluation + PagerDuty
integration
Sane alerting defaults
Every HubSpot app
has support baked in

48. Lead.js
github.com/also/lead.js

49. 30k datapoints/sec into OpenTSDB
Lead.js provides a nice way to
visualize

51. Why?

52. The HubSpot product has
a large surface area…

53. …and most of our teams
are 1/10th the size of our
competitors…

54. …so let devs focus
on what they do best.

55. Thanks!
@tpetr
tpetr@hubspot.com