Developing a crossborder ecommerce strategy

1. Developing A Cross-Border
Ecommerce Strategy
WORLD DOMINATION

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INTRODUCING
MIKE BAINBRIDGE
@hosting_mike
RACKSPACE ECOMMERCE
SOLUTIONS ARCHITECT

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INTRODUCING
SPENCER HUDSON
INTERNET TECHNICAL
SOLUTIONS MANAGER

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For growth potential
the UK is ranked 8th
The UK is the 3rd largest
online market size
*source – A T Kearney 2015 retail index: top 10 markets

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HAPPY
CUSTOMERS

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NEW
CUSTOMERS
ARE
5X
MORE
EXPENSIVE
THAN
EXISTING
CUSTOMERS

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TAKEAWAYS
Develop the correct mind set
Understand the problems
Examples of success

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THREE PILLARS
FOR SUCCESS
1. PEOPLE
2. PROCESS
3. PLATFORM

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• Local KnowledgePEOPLE

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• Customer ServicePEOPLE

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• ReturnsPEOPLE

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• PaymentsPROCESS

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• TaxPROCESS

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• DistributionPROCESS

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• PerformancePLATFORM

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• PeaksPLATFORM

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• MobilePLATFORM

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DON’T BE
PUT OFF!

24. THANK YOU
ANY QUESTIONS?