Personal Branding is all about positioning an individual in the midst of crowd and help her in communicating her value offering (her strengths and expertise) in a way that helps her get noticed.” Personal Branding is all about identifying your true potential as an individual. You are expected to perform different roles & tasks at work, home and society at large. Personal Branding helps you to harness your potential to excel in all these roles that you daily play. Personal Branding is NOT image management, nor it is etiquette and behavioural coaching. It is an inside out approach to understand who you are and how you can be the only solution to someone’s problem.