Marketing your youtube video

Marketing your youtube video
In this file, we share with you all information that related to marketing
your youtube video such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen
South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos
that have traveled all around the internet and been posted on YouTube, MySpace, Google Video,
Facebook, Digg, blogs, etc. – videos with millions and millions of views.
Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional
videos become truly viral, as these examples have become in the extreme. In this post, I will
share some of the techniques I use to do my job: to get at least 100,000 people to watch my
clients’ “viral” videos.
Secret #1: Not all viral videos are what they seem
There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates
between 10-65,000 videos per day). I don’t care how “viral” you think your video is; no one is
going to find it and no one is going to watch it.
The members of my startup are hired guns – our clients give us videos and we make them go
viral. Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge.
So far, we’ve worked on 80-90 videos and we’ve seen overwhelming success. In the past 3
months, we’ve achieved over 20 million views for our clients, with videos ranging from 100,000
views to upwards of 1.5 million views each. In other words, not all videos go viral organically –
there is a method to the madness.
Video marketing. Free pdf download examples Page 1

I can’t reveal our clients’ names and I can’t link to the videos we’ve worked on, because
YouTube surely doesn’t like what we’re doing and our clients hate to admit that they need
professional help with their “viral” videos. But I can give you a general idea of who we’ve
worked with: two top Hollywood movie studios, a major record label, a variety of very well
known consumer brands, and a number of different startups, both domestic and international.
This summer, we were approached by a Hollywood movie studio and asked to help market a
series of viral clips they had created in advance of a blockbuster. The videos were 10-20 seconds
each, were shot from what appeared to be a camera phone, and captured a series of unexpected
and shocking events that required professional post-production and CGI. Needless to say, the
studio had invested a significant amount of money in creating the videos but every time they put
them online, they couldn’t get more than a few thousand views.
We took six videos and achieved:
· 6 million views on YouTube
· ~30,000 ratings
· ~10,000 favorites
· ~10,000 comments
· 200+ blog posts linking back to the videos
· All six videos made it into the top 5 Most Viewed of the Day, and the two that went truly viral
(1.5 million views each) were #1 and #2 Most Viewed of the Week.
The following principles were the secrets to our success.
2. Content is NOT King
If you want a truly viral video that will get millions of people to watch and share it, then yes,
content is key. But good content is not necessary to get 100,000 views if you follow these
strategies.
Don’t get me wrong: the content is what will drive visitors back to a site. So a video must have a
decent concept, but one shouldn’t agonize over determining the best “viral” video possible.
Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit
into a great concept. Here are some guidelines we follow:
· Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips
· Design for remixing: create a video that is simple enough to be remixed over and over again by
others. Ex: “Dramatic Hamster”
· Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really
amazing. Ex: Sony Bravia
· Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”

· Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen
Nascar”
· Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex:
“Yoga 4 Dudes”
These recent videos would have been perfect had they been viral “ads” pointing people back to
websites:
· Model Falls in Hole on Runway
· Cheerleader Gets Run Over By Football Team
· PacMan: The Chase
· Dude
· Dog Drives Car
· Snowball – Dancing Cockatoo
3. Core Strategy: Getting onto the “Most Viewed” page
Now that a video is ready to go, how the hell is it going to attract 100,000 viewers?
The core concept of video marketing on YouTube is to harness the power of the site’s traffic.
Here’s the idea: something like 80 million videos are watched each day on YouTube, and a
significant number of those views come from people clicking the “Videos” tab at the top. The
goal is to get a video on that Videos page, which lists the Daily Most Viewed videos.
If we succeed, the video will no longer be a single needle in the haystack of 10,000 new videos
per day. It will be one of the twenty videos on the Most Viewed page, which means that we can
grab 1/20th of the clicks on that page! And the higher up on the page our video is, the more
views we are going to get.
So how do we get the first 50,000 views we need to get our videos onto the Most Viewed list?
· Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our
embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not
against any rules.
· Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the
conversations by setting up multiple accounts on each forum and posting back and forth
between a few different users. Yes, it’s tedious and time-consuming, but if we get enough
people working on it, it can have a tremendous effect.
· MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of
their MySpace pages. We take advantage of this.
· Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence
on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas

include creating an event that announces the video launch and inviting friends, writing a note
and tagging friends, or posting the video on Facebook Video with a link back to the original
YouTube video.
· Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’
willingness to receive links to YouTube videos), this can be a very effective strategy.
· Friends: Make sure everyone we know watches the video and try to get them to email it out to
their friends, or at least share it on Facebook.
Each video has a shelf life of 48 hours before it’s moved from the Daily Most Viewed list to the
Weekly Most Viewed list, so it’s important that this happens quickly. As I mentioned before,
when done right, this is a tremendously successful strategy.
4. Title Optimization
Once a video is on the Most Viewed page, what can be done to maximize views?
It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are
an easy way for video publishers to actively persuade someone to click on a video. Titles can be
changed a limitless number of times, so we sometimes have a catchy (and somewhat misleading)
title for the first few days, then later switch to something more relevant to the brand. Recently,
I’ve noticed a trend towards titling videos with the phrases “exclusive,” “behind the scenes,” and
“leaked video.”
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.

#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link

When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Marketing your youtube video

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Marketing your youtube video