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Optimizing Your WAN Bandwidth Has Immediate ROI Lower Bandwidth Cost, Get More for Your Dollars and Greater Productivity Tony Lapolito, VP of Marketing & Product Management
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WAN Performance
Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
[object Object],Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
Theoretical Times to Transmit 1 Hour of Content ,[object Object],Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 100 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
Theoretical Times to Transmit 1 Hour of Content ,[object Object],Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
Types of Network Acceleration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparison of Signiant to TCP
Customer Reaction ,[object Object]
Customer Reaction ,[object Object],[object Object]
Impact of Latency on Throughput and Cost Network speed Price / Month Price / Mb/s Price / Mb/s with 72ms latency Performance (Mb/s) “ Wasted Bandwidth” Mb/s “ Wasted Dollars” or the Value of WAN Acceleration 45Mb/s (DS3) $  5,000  $111  $769 6.0 39  $4,278
Impact of Latency on Throughput and Cost Price / Mb/s Price / Mb/s with 72ms latency Performance (Mb/s) “ Wasted Bandwidth” Mb/s “ Wasted Dollars” or the Value of WAN Acceleration 1.5Mb/s (T1) $  300  $200  $200 1.5 -  $0 10Mb/s $  1,500  $150  $231 6.0 4  $525 45Mb/s (DS3) $  5,000  $111  $769 6.0 39  $4,278 100Mb/s $  7,500  $75  $1,154 6.0 94  $7,013 155Mb/s (OC3) $  10,000  $65  $1,538 6.0 149  $9,581 1Gb/s $  25,000  $25  $3,846 6.0 994  $24,838
Measuring ROI
Case Study: International Distribution of Content Link Bandwidth (Mb/s) Latency (ms) Bandwidth Throughput (Mb/s) With Signiant (Mb/s) LA-Primary 250 Ave. 225 10 237 London 45 200 2.5 42.75 Berlin 45 220 2 42.75 Sydney 45 250 1.8 42.75 Melbourne 45 250 1.8 42.75 Singapore 45 250 1.8 42.75
Case Study: International Distribution of Content Fixed Investment Payback Period Marginal Cost Savings Investment: Content Distribution Management  Cost Hardware $20,000 Software / Maintenance $144,000 Implementation $50,000 Total Fixed Investment  $214,000  Payback Period Cost Fixed Investment $214,000 Marginal Cost Savings (Monthly) $38,209 Payback Period 5.6 Link Bandwidth Throughput (Mb/s) "Wasted+ Bandwidth Cost / Month Los Angeles 10 $14,367 London 2.5 $4,708 Berlin 2 $4,766 Sydney 1.8 $4,789 Melbourne 1.8 $4,789 Singapore 1.8 $4,789 Total Monthly Wasted Bandwidth=Marginal Cost Savings $38,209
Case Study: International Distribution of Content  Reduce Bandwidth Expenditure Annual Cash Savings = $330,000 Increased Performance by 5X Link Bandwidth (Mb/s) Bandwidth Throughput (Mb/s) Bandwidth Cost / Month New Service with Signiant (Mb/s) New Service with Signiant (Mb/s)2 Additional BW (Mb/s) Improved BW (%) Improved BW Value LA-Primary  250 10 $15,000  45 $5,000  35 450% $3,889  London  45 2.5 $5,000  10 $1,500  7.5 400% $1,125  Berlin  45 2 $5,000  10 $1,500  8 500% $1,200  Sydney  45 1.8 $5,000  10 $1,500  8.2 556% $1,230  Melbourne  45 1.8 $5,000  10 $1,500  8.2 556% $1,230  Singapore  45 1.8 $5,000  10 $1,500  8.2 556% $1,230      Current Bandwidth Cost $40,000  New Bandwidth Cost $12,500  Performance Improvement 5.0 $9,904  Monthly Bandwidth Savings $27,500  Total Incremental Value $37,404  Annual $330,000  Payback Period Cost Fixed Investment $214,000 Marginal Cost Savings (Monthly) $37,404 Payback Period 5.7
Case Study: WAN Collaborative Production Link Bandwidth (Mb/s) Latency (ms) Bandwidth Throughput (Mb/s) With Signiant (Mb/s) LA 622 90 45 578 New York 622 90 45 578 Los   Angeles New York Transcoding Farm Main Archive 1 Year Archive Working Library ,[object Object],OC12 :  622Mb/s
Case Study: WAN Collaborative Production Fixed Investment Payback Period Marginal Cost Savings Investment: Content Distribution Management  Cost Hardware $15,000 Software / Maintenance $60,000 Implementation $12,000 Total Fixed Investment  $87,000  Payback Period Cost Fixed Investment $87,000 Marginal Cost Savings (Monthly) $37,106 Payback Period 2.3 Link Bandwidth Throughput (Mb/s) "Wasted Bandwidth Cost / Month Los Angeles 45 $18,553 New York 45 $18,553 Total Monthly Marginal Cost Savings $37,106
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information Go To: www.signiant.com

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Optimizing Your WAN Bandwidth Has Immediate ROI

  • 1. Optimizing Your WAN Bandwidth Has Immediate ROI Lower Bandwidth Cost, Get More for Your Dollars and Greater Productivity Tony Lapolito, VP of Marketing & Product Management
  • 2.
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  • 9. Imagine… You paid for this…
  • 10. Imagine… You paid for this… You got this…
  • 11.
  • 13. Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
  • 14. Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
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  • 21.
  • 22. Impact of Latency on Throughput and Cost Network speed Price / Month Price / Mb/s Price / Mb/s with 72ms latency Performance (Mb/s) “ Wasted Bandwidth” Mb/s “ Wasted Dollars” or the Value of WAN Acceleration 45Mb/s (DS3) $ 5,000 $111 $769 6.0 39 $4,278
  • 23. Impact of Latency on Throughput and Cost Price / Mb/s Price / Mb/s with 72ms latency Performance (Mb/s) “ Wasted Bandwidth” Mb/s “ Wasted Dollars” or the Value of WAN Acceleration 1.5Mb/s (T1) $ 300 $200 $200 1.5 - $0 10Mb/s $ 1,500 $150 $231 6.0 4 $525 45Mb/s (DS3) $ 5,000 $111 $769 6.0 39 $4,278 100Mb/s $ 7,500 $75 $1,154 6.0 94 $7,013 155Mb/s (OC3) $ 10,000 $65 $1,538 6.0 149 $9,581 1Gb/s $ 25,000 $25 $3,846 6.0 994 $24,838
  • 25. Case Study: International Distribution of Content Link Bandwidth (Mb/s) Latency (ms) Bandwidth Throughput (Mb/s) With Signiant (Mb/s) LA-Primary 250 Ave. 225 10 237 London 45 200 2.5 42.75 Berlin 45 220 2 42.75 Sydney 45 250 1.8 42.75 Melbourne 45 250 1.8 42.75 Singapore 45 250 1.8 42.75
  • 26. Case Study: International Distribution of Content Fixed Investment Payback Period Marginal Cost Savings Investment: Content Distribution Management Cost Hardware $20,000 Software / Maintenance $144,000 Implementation $50,000 Total Fixed Investment $214,000 Payback Period Cost Fixed Investment $214,000 Marginal Cost Savings (Monthly) $38,209 Payback Period 5.6 Link Bandwidth Throughput (Mb/s) "Wasted+ Bandwidth Cost / Month Los Angeles 10 $14,367 London 2.5 $4,708 Berlin 2 $4,766 Sydney 1.8 $4,789 Melbourne 1.8 $4,789 Singapore 1.8 $4,789 Total Monthly Wasted Bandwidth=Marginal Cost Savings $38,209
  • 27. Case Study: International Distribution of Content Reduce Bandwidth Expenditure Annual Cash Savings = $330,000 Increased Performance by 5X Link Bandwidth (Mb/s) Bandwidth Throughput (Mb/s) Bandwidth Cost / Month New Service with Signiant (Mb/s) New Service with Signiant (Mb/s)2 Additional BW (Mb/s) Improved BW (%) Improved BW Value LA-Primary 250 10 $15,000 45 $5,000 35 450% $3,889 London 45 2.5 $5,000 10 $1,500 7.5 400% $1,125 Berlin 45 2 $5,000 10 $1,500 8 500% $1,200 Sydney 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Melbourne 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Singapore 45 1.8 $5,000 10 $1,500 8.2 556% $1,230     Current Bandwidth Cost $40,000 New Bandwidth Cost $12,500 Performance Improvement 5.0 $9,904 Monthly Bandwidth Savings $27,500 Total Incremental Value $37,404 Annual $330,000 Payback Period Cost Fixed Investment $214,000 Marginal Cost Savings (Monthly) $37,404 Payback Period 5.7
  • 28.
  • 29. Case Study: WAN Collaborative Production Fixed Investment Payback Period Marginal Cost Savings Investment: Content Distribution Management Cost Hardware $15,000 Software / Maintenance $60,000 Implementation $12,000 Total Fixed Investment $87,000 Payback Period Cost Fixed Investment $87,000 Marginal Cost Savings (Monthly) $37,106 Payback Period 2.3 Link Bandwidth Throughput (Mb/s) "Wasted Bandwidth Cost / Month Los Angeles 45 $18,553 New York 45 $18,553 Total Monthly Marginal Cost Savings $37,106
  • 30.
  • 31. For More Information Go To: www.signiant.com

Editor's Notes

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