1. Optimizing Your WAN Bandwidth Has Immediate ROI Lower Bandwidth Cost, Get More for Your Dollars and Greater Productivity Tony Lapolito, VP of Marketing & Product Management
13. Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
14. Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
25. Case Study: International Distribution of Content Link Bandwidth (Mb/s) Latency (ms) Bandwidth Throughput (Mb/s) With Signiant (Mb/s) LA-Primary 250 Ave. 225 10 237 London 45 200 2.5 42.75 Berlin 45 220 2 42.75 Sydney 45 250 1.8 42.75 Melbourne 45 250 1.8 42.75 Singapore 45 250 1.8 42.75
26. Case Study: International Distribution of Content Fixed Investment Payback Period Marginal Cost Savings Investment: Content Distribution Management Cost Hardware $20,000 Software / Maintenance $144,000 Implementation $50,000 Total Fixed Investment $214,000 Payback Period Cost Fixed Investment $214,000 Marginal Cost Savings (Monthly) $38,209 Payback Period 5.6 Link Bandwidth Throughput (Mb/s) "Wasted+ Bandwidth Cost / Month Los Angeles 10 $14,367 London 2.5 $4,708 Berlin 2 $4,766 Sydney 1.8 $4,789 Melbourne 1.8 $4,789 Singapore 1.8 $4,789 Total Monthly Wasted Bandwidth=Marginal Cost Savings $38,209
27. Case Study: International Distribution of Content Reduce Bandwidth Expenditure Annual Cash Savings = $330,000 Increased Performance by 5X Link Bandwidth (Mb/s) Bandwidth Throughput (Mb/s) Bandwidth Cost / Month New Service with Signiant (Mb/s) New Service with Signiant (Mb/s)2 Additional BW (Mb/s) Improved BW (%) Improved BW Value LA-Primary 250 10 $15,000 45 $5,000 35 450% $3,889 London 45 2.5 $5,000 10 $1,500 7.5 400% $1,125 Berlin 45 2 $5,000 10 $1,500 8 500% $1,200 Sydney 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Melbourne 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Singapore 45 1.8 $5,000 10 $1,500 8.2 556% $1,230 Current Bandwidth Cost $40,000 New Bandwidth Cost $12,500 Performance Improvement 5.0 $9,904 Monthly Bandwidth Savings $27,500 Total Incremental Value $37,404 Annual $330,000 Payback Period Cost Fixed Investment $214,000 Marginal Cost Savings (Monthly) $37,404 Payback Period 5.7
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29. Case Study: WAN Collaborative Production Fixed Investment Payback Period Marginal Cost Savings Investment: Content Distribution Management Cost Hardware $15,000 Software / Maintenance $60,000 Implementation $12,000 Total Fixed Investment $87,000 Payback Period Cost Fixed Investment $87,000 Marginal Cost Savings (Monthly) $37,106 Payback Period 2.3 Link Bandwidth Throughput (Mb/s) "Wasted Bandwidth Cost / Month Los Angeles 45 $18,553 New York 45 $18,553 Total Monthly Marginal Cost Savings $37,106