With e-commerce boom in India, now organizations are also selling expensive jewelleries on their portals. Buying gold through an online platform is a new experience altogether.
One should be aware about all the aspects of shopping gold online, read this deck and keep yourself informed
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Five factors to keep in mind while shopping for gold online
1. 5 FACTORS TO KEEP IN MIND
WHILE BUYING
GOLD JEWELRY ONLINE
2. People throughout the world have great passion for
Gold Jewelry. Be it in any form, pendant, ring,
earrings, chain, watches or any other accessory, they
just love to wear Gold.
3. Gold is such a beautiful metal that goes well
with any kind of attire and suits every occasion.
Apart from being an elegant metal, it is also
known to be a best form
of security.
4. As this is the best investment of life, you need
to keep certain things in mind always when
buying Gold online.
Do a good homework before you start.
5. So, here are a few tips that will help you in
shopping!
7. Jeweler
It is important to shop from a recognised jeweler who sells
certified products.
Gold is an investment and you need to know the brand
before investing. It is like building a lifetime relationship with
the dealer, who is reliable and genuine.
9. Certified Products
Do check for certification/ trademark signs on the jewelry. It
should be genuine and quality hallmark certified product.
There are many online shopping sites which may not give
certified products, do make sure you shop from the right
one.
Usually these marks include BIS Logo, Hallmark centre
code, year of making, and jeweler Identification mark.
11. Return Policy
The site should allow return of products, if you are not happy
with the same.
Do check the exchange value and return policy before
shopping.
13. Purity
The purity of Gold usually measured in karat (K).
The purest form of gold is extremely soft for making jewelry.
This is why it is combined with various other metals like
copper, nickel, silver and zinc for giving good strength.
24K is the purest form of Gold. 18K is known to have 75%
Gold content and 14K is known to have 58.3% Gold content.
Apart from the karat markings, trademarks or hallmarks
engraved on the inside of jewelry also represent purity.
15. Color
Gold has many variations so do check on the color before
buying.
Apart from the usual yellow Gold found in the market, you
can also shop find rose Gold (gold mixed with copper) and
white Gold (gold mixed with white metals like palladium or
silver).
You can also get a diverse pattern by combining Gold with
other color metals.