Great content should be the focus point of your marketing efforts to ensure the success of your online store. Why? Because customers are information seekers at heart, especially when they buy online. What better way to "feed their need" than to give them what they really want. This presentation covers how to use content marketing in eCommerce, along with some best practices.
6. Top of the Funnel
Questions they have:
How do I…?
What’s the best…?
Should I…?
How do I address this
problem?
2. You have LOTS
of money to spend
on marketing
7. Top of the Funnel
Questions they have:
How do I…?
What’s the best…?
Should I…?
How do I address this
problem?
3. Growing your
business is not a
priority
8. Top of the Funnel
Questions they have:
How do I…?
What’s the best…?
Should I…?
How do I address this
problem?
4. You know every
customer
personally