Santiago Machado, MBA

Uruguay Uruguay

Director Alquimia Consultores

Apparel / Fashion

Hands on results driven executive with 14 years sales & marketing experience obtained with blue chip organisations such as Bayer Consumer Care, Roche Consumer Health and 3M Company. Sales & Marketing Experience in Europe and Latin America Management & motivation of sales teams Implementation of best practice sales principles Restructuring sales teams with a consumer/customer focus Distribution Channel Management Business Account Management Strategy based on consumer, competition and company capability (3Cs) New product launches Strategic brand management