Visit http://MohrPublicity.com to learn more about gaining marketshare via social media. The very best Facebook likes, Twitter Followers, Instagram Photo Likes and YouTube Approved views.

1. 3 Most Important Ingredients When Cooking Up a Gold Record or Hit Film
In today’s Internet world, knowing how to promote your skills as an author, musician or
artist has become at once more complicated and yet more personable and accessible.
The emergence of social media over the past few years has given rise to numerous ways to
promote the craft of an artist. Building fan bases, putting out new material and interacting
with people interested in their work has allowed artist to become more accessible.
Here are three proven ways independent artists are using social media to effectively
promote their music, books and movies. These methods can help create a level playing
field when competing with the “big names” like Sony, BMG and HBO.
1. Video Views and Amazon Reviews
There is little doubt that YouTube, Vimeo and MetaCafe channels have had an enormous
impact on the social media scene over the past five years. For most authors, musicians and
artists, such lofty expectations as having a “viral” video may seem far fetched, but using

2. video as part of your social media promotions can have a powerful impact. Whether you
are creating a “book trailer” by reading a chapter from you new book, showing off a new
painting or creating a music video, it is invaluable to add visual media to your promotion
plans. Then, to get that video ranking higher in the search engines, you can add thousands
of YouTube views and comments, which can be purchased to add weight to your video.
People tend to be more likely to watch your work if they see that others have done so, this
is where having YouTube views can greatly build up your standing.
Amazon is another place consumers look to find out what’s the most popular product, most
downloaded song or movie review…..etc.
2. Twitter Followers and ReTweets
Twitter has become one of the best ways to keep in contact with fans. The short text or
video messages are perhaps the best way to keep your audience up on events of the day.
Artists can update their fans on the latest book, film or music video, promote their latest
artistic creations and let them know about upcoming book signings, exhibitions or publicity
events. You can even purchase more active Twitter followers to help boost your profile
and add interest to your tweets. Having more followers adds gravitas to your standing.
Calling out for a RT may get the average person a couple more miles on their message as
good friends “ReTweet” your original note to their followers. But companies like Mohr
Publicity can get 10,000 individual Tweeters echoing your message in a matter of hours.
Why is this important? It can put you at the top of the “heap of Tweets” out there -grabbing
the attention of potential millions as your message “Trends.”
3. Press Releases and Article Spinning
Online press releases about your latest book, artwork or music release are a powerful and
very inexpensive way of promoting your work. Press releases are used by all types of
media outlets and are one of the best methods in how to advance your latest works.

3. Whether it’s announcing a personal appearance or promoting your newest music video, the
online press release is a very powerful marketing tool. Companies like Mohr Publicity can
place you into 100 Top News Sites virtually overnight at very affordable prices-something
that was virtually impossible in years past.
Article spinning is the process of changing a few words in a release and sending it out
again. The Internet (and especially Google) will recognize it as “new content” and give you
more cyber real estate to plant your message again.
With these innovative online promotional tools authors, musicians and filmmakers
finally have a fighting chance to compete with bigger companies. Just be sure to go
with a reputable publicity agency like Mohr Publicity to insure safe, genuine growth that
attracts fans and traffic in the weeks and months to come.
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About Mohr Publicity:
Mohr Publicity is a public relations agency built for the digital universe. They specialize in social media and
Internet promotions including Twitter, Facebook, YouTube, Instagram and Pinterest. Their companie s Born To
Be Viral and Next Big Thing News keep clients up to date on the newest Internet promotions. Mohr Publicity
was established in 1997.
Contact:
Denise Hubbard
Mohr Publicity is located in Los Angeles, CA
Email: media@mohrpublicity.com
Phone: 323-521-3409

4. Website: http://mohrpublicity.com
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