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Sage	
  Growth	
  Partners	
  
	
  
Level	
  5	
  Leadership	
  	
  
	
  
Moving	
  from	
  Good	
  to	
  Great	
  
	
  
Today’s	
  Agenda	
  
•  	
  If	
  only	
  we	
  knew!	
  
	
  
•  	
  What’s	
  an	
  ownership	
  culture?	
  
	
  
•  	
  Good	
  to	
  Great	
  Primer	
  
	
  
•  	
  ConvenDonal	
  wisdom	
  –	
  NOT!	
  
	
  
•  Small	
  groups	
  
-­‐Jim	
  Collins,	
  author	
  
“Good	
  is	
  the	
  Enemy	
  of	
  Great.”	
  
Empirical	
  Evidence	
  
•  Answer:	
  “How	
  does	
  a	
  good	
  company	
  become	
  great?”	
  
•  Research:	
  1435	
  companies	
  down	
  to	
  11	
  plus	
  peer	
  firms	
  for	
  comparison	
  
purposes,	
  
•  20	
  researchers	
  for	
  5	
  years,	
  	
  
•  QualitaDve	
  and	
  quanDtaDve	
  analyses,	
  	
  
•  15	
  years	
  at	
  market,	
  inflecDon,	
  15	
  years	
  at	
  3x	
  market	
  threshold	
  
•  Firms	
  on	
  p.	
  7.	
  
What	
  they	
  didn’t	
  find…	
  
•  Larger-­‐than-­‐life,	
  self-­‐promoDonal	
  leaders	
  from	
  outside	
  the	
  firm	
  –	
  10	
  of	
  11	
  
from	
  within,	
  
•  Specific	
  linkage	
  between	
  the	
  specific	
  forms	
  of	
  execuDve	
  compensaDon	
  
and	
  movement	
  from	
  GTG,	
  using	
  incenDves	
  not	
  to	
  moDvate	
  but	
  to	
  get	
  and	
  
keep	
  the	
  right	
  people	
  
•  Evidence	
  that	
  GTG	
  companies	
  spent	
  more	
  Dme	
  on	
  long-­‐range	
  strategic	
  
planning,	
  
•  A	
  focus	
  on	
  what-­‐to-­‐do	
  as	
  much	
  as	
  what	
  not-­‐to-­‐do	
  and	
  what	
  to	
  stop	
  doing,	
  
What	
  they	
  didn’t	
  find…	
  
•  That	
  technology	
  causes	
  transformaDons,	
  but	
  yet	
  accelerates	
  
transformaDons,	
  
•  That	
  mergers	
  necessarily	
  ignite	
  a	
  transformaDon,	
  
•  That	
  GTG	
  companies	
  spend	
  Dme	
  managing	
  change,	
  moDvaDng	
  people	
  or	
  
creaDng	
  alignment	
  –	
  they	
  don’t	
  need	
  to,	
  
•  TransformaDonal	
  slogans,	
  and	
  no	
  revoluDons,	
  but	
  evoluDons,	
  
•  GTG	
  companies	
  in	
  great	
  industries,	
  many	
  in	
  terrible	
  industries.	
  	
  
Level	
  5	
  Leader?	
  
 Level	
  5	
  Leader!	
  
	
  Personal	
  Humility	
  
•  Modest	
  
•  Inspired	
  standards,	
  not	
  inspired	
  charisma	
  
•  Focus	
  on	
  Company,	
  not	
  the	
  self	
  
•  ApporDons	
  credit	
  for	
  success	
  
	
   	
   	
  	
  	
  +	
  
Professional	
  Will	
  
•  Creates	
  superb	
  results	
  
•  Unwavering	
  commitment	
  to	
  long-­‐term	
  results	
  
•  Sets	
  the	
  standard	
  for	
  and	
  enduring	
  company	
  
•  Looks	
  inward,	
  not	
  outward	
  to	
  apporDon	
  responsibility	
  for	
  poor	
  results	
  
	
  
	
  
	
  
5
 	
  	
  	
  
	
  
First,	
  Who,	
  Then	
  What	
  
	
  
	
  Teach	
  for	
  America	
  
•  	
  1988:	
  	
  1	
  idea,	
  1	
  person,	
  and	
  a	
  $26,000	
  grant	
  
•  	
  2005:	
  	
  14,000	
  new	
  teachers	
  a	
  year,	
  and	
  $40	
  million	
  in	
  annual	
  
support	
  
First	
  Who,	
  Then	
  What:	
  Success	
  Factors	
  
•  ProducDve,	
  self-­‐moDvated,	
  disciplined	
  volunteers	
  
•  The	
  more	
  selecDve	
  the	
  process,	
  the	
  more	
  adracDve	
  the	
  
opportunity	
  
•  The	
  opportunity	
  must	
  be	
  meaningful	
  
The	
  5	
  DysfuncDons	
  
Absence of TRUST: Invulnerable
Fear of CONFLICT: Artificial Harmony
Lack of COMMITMENT: Ambiguity
Avoidance of ACCOUNTABILITY:
Low Standards
Inattention to
Results
Status and Ego
 
The	
  5	
  “FuncDons”	
  	
  
	
  
Trust & Vulnerability
Unfiltered Conflict around Ideas,
Not People
Buy-in to Plan of Action
Peer
ACCOUNTABILITY
Collective,
Team Goals
QuesDons?	
  
Thank	
  you	
  
Don	
  McDaniel	
  
dmcdaniel@sage-­‐growth.com	
  	
  
410.534.1161	
  
443.904.2882	
  
11	
  

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Level 5 Leadership: Moving From Good to Great

  • 1. Sage  Growth  Partners     Level  5  Leadership       Moving  from  Good  to  Great    
  • 2. Today’s  Agenda   •   If  only  we  knew!     •   What’s  an  ownership  culture?     •   Good  to  Great  Primer     •   ConvenDonal  wisdom  –  NOT!     •  Small  groups  
  • 3. -­‐Jim  Collins,  author   “Good  is  the  Enemy  of  Great.”  
  • 4. Empirical  Evidence   •  Answer:  “How  does  a  good  company  become  great?”   •  Research:  1435  companies  down  to  11  plus  peer  firms  for  comparison   purposes,   •  20  researchers  for  5  years,     •  QualitaDve  and  quanDtaDve  analyses,     •  15  years  at  market,  inflecDon,  15  years  at  3x  market  threshold   •  Firms  on  p.  7.  
  • 5. What  they  didn’t  find…   •  Larger-­‐than-­‐life,  self-­‐promoDonal  leaders  from  outside  the  firm  –  10  of  11   from  within,   •  Specific  linkage  between  the  specific  forms  of  execuDve  compensaDon   and  movement  from  GTG,  using  incenDves  not  to  moDvate  but  to  get  and   keep  the  right  people   •  Evidence  that  GTG  companies  spent  more  Dme  on  long-­‐range  strategic   planning,   •  A  focus  on  what-­‐to-­‐do  as  much  as  what  not-­‐to-­‐do  and  what  to  stop  doing,  
  • 6. What  they  didn’t  find…   •  That  technology  causes  transformaDons,  but  yet  accelerates   transformaDons,   •  That  mergers  necessarily  ignite  a  transformaDon,   •  That  GTG  companies  spend  Dme  managing  change,  moDvaDng  people  or   creaDng  alignment  –  they  don’t  need  to,   •  TransformaDonal  slogans,  and  no  revoluDons,  but  evoluDons,   •  GTG  companies  in  great  industries,  many  in  terrible  industries.    
  • 8.  Level  5  Leader!    Personal  Humility   •  Modest   •  Inspired  standards,  not  inspired  charisma   •  Focus  on  Company,  not  the  self   •  ApporDons  credit  for  success            +   Professional  Will   •  Creates  superb  results   •  Unwavering  commitment  to  long-­‐term  results   •  Sets  the  standard  for  and  enduring  company   •  Looks  inward,  not  outward  to  apporDon  responsibility  for  poor  results         5
  • 9.           First,  Who,  Then  What      Teach  for  America   •   1988:    1  idea,  1  person,  and  a  $26,000  grant   •   2005:    14,000  new  teachers  a  year,  and  $40  million  in  annual   support   First  Who,  Then  What:  Success  Factors   •  ProducDve,  self-­‐moDvated,  disciplined  volunteers   •  The  more  selecDve  the  process,  the  more  adracDve  the   opportunity   •  The  opportunity  must  be  meaningful  
  • 10. The  5  DysfuncDons   Absence of TRUST: Invulnerable Fear of CONFLICT: Artificial Harmony Lack of COMMITMENT: Ambiguity Avoidance of ACCOUNTABILITY: Low Standards Inattention to Results Status and Ego
  • 11.   The  5  “FuncDons”       Trust & Vulnerability Unfiltered Conflict around Ideas, Not People Buy-in to Plan of Action Peer ACCOUNTABILITY Collective, Team Goals
  • 12. QuesDons?   Thank  you   Don  McDaniel   dmcdaniel@sage-­‐growth.com     410.534.1161   443.904.2882   11