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THA 101st Year Dinner Publicity Update   March 19, 2009
THA Publicity Committee Don Rongione Bridget Hoagland  Susan Weiss THA Publicist  David Goldman  Sheldon Salkovitch
PR Objectives ,[object Object],[object Object],[object Object]
PR Goals   2009 ,[object Object],[object Object],[object Object],[object Object]
News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2008 Events ,[object Object],[object Object],[object Object]
Hat Day in the Sun ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Buying a Sun-Protective Hat ,[object Object],[object Object],[object Object],[object Object]
Chicago
Delray Beach, FL
Detroit
Fort Worth, Texas
Lancaster, PA
New York
San Diego
Wildwood Crest, NJ
Headwear for the Homeless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bollman Hat Company   ,[object Object],[object Object]
Bollman Hat Company ,[object Object]
Broner Hats ,[object Object]
DelMonico Hatter   ,[object Object]
Dorfman-Pacific Donated more than   1,000  units of knit caps, scarves, ear muffs, mittens, and gloves to the Stockton Homeless Shelter
F&M Hat Company   ,[object Object],[object Object]
NES Enterprises   ,[object Object],[object Object],[object Object]
Outdoor Cap   ,[object Object]
Philadelphia Rapid Transit ,[object Object]
San Diego Hat Company   ,[object Object]
Headwear Hall of Fame ,[object Object],[object Object],[object Object]
 
 
2009 Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hat Person of the Year ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Every Hat has a Story ,[object Object]
What’s Hot in Hats Earth Day (4/22) - Bamboo, hemp, organic cotton and recycled materials.  Environmentally-friendly Easter hats (4/12) Environmentally- friendly April THA annual dinner, hat person of the year, Headwear Hall of Fame. Current men’s hats trends. St. Patrick’s Day -  green  derby, top hat, newsboy  Men’s  March  NY Fashion Week (2/13-20); Valentine’s Day,  romantic/sexy hats  Women’s  February  Stay protected from the elements. In cold weather you lose as much as 80 percent of your body heat through your head. Hats need to insulate and breathe well.  Cold weather  Protection January Tie-in and Message Points  Type of Hat Month
What’s Hot in Hats Street fashion influences Fall Style and trends  Street August Innovative, multi-functional tech-savvy headwear offers versatility, performance and practicality for warm and colder climates. Wick moisture,  precision fit, bug repellent technology, quick-dry fabrics and … July is one of the busiest travel months and hats are easy to pack to protect again the sun and the cold weather.  Technical Functional July Discuss hat size, shape and material  Sun-Protection June National Physical Fitness and Sports Month. MLB,  NBA playoffs, cycling  Sports  May  Tie-in and Message Points  Type of Hat Month
What’s Hot in Hats Holiday hats for the entire family  Hats for the holidays  December  CMA – cowboys hats, Stetson, outdoorsman/outback hats, - leather, suede, felt, straw  Western November  Halloween for kids and adults Fun, Costume, Uniform  October Add a hat to back-to-school supplies. Sun hats help protect against sun damage. 80 percent of the sun’s damage occurs before age 18. Make sun hats available when kids register for school especially in the Sun Belt..  Children  September Tie-in and Message Points  Type of Hat Month
THA Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Until Next Year…

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THA Dinner PR Presentation 2009

  • 1. THA 101st Year Dinner Publicity Update March 19, 2009
  • 2. THA Publicity Committee Don Rongione Bridget Hoagland Susan Weiss THA Publicist David Goldman Sheldon Salkovitch
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Dorfman-Pacific Donated more than 1,000 units of knit caps, scarves, ear muffs, mittens, and gloves to the Stockton Homeless Shelter
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.  
  • 30.  
  • 31.
  • 32.
  • 33.
  • 34. What’s Hot in Hats Earth Day (4/22) - Bamboo, hemp, organic cotton and recycled materials. Environmentally-friendly Easter hats (4/12) Environmentally- friendly April THA annual dinner, hat person of the year, Headwear Hall of Fame. Current men’s hats trends. St. Patrick’s Day - green derby, top hat, newsboy Men’s March NY Fashion Week (2/13-20); Valentine’s Day, romantic/sexy hats Women’s February Stay protected from the elements. In cold weather you lose as much as 80 percent of your body heat through your head. Hats need to insulate and breathe well. Cold weather Protection January Tie-in and Message Points Type of Hat Month
  • 35. What’s Hot in Hats Street fashion influences Fall Style and trends Street August Innovative, multi-functional tech-savvy headwear offers versatility, performance and practicality for warm and colder climates. Wick moisture, precision fit, bug repellent technology, quick-dry fabrics and … July is one of the busiest travel months and hats are easy to pack to protect again the sun and the cold weather. Technical Functional July Discuss hat size, shape and material Sun-Protection June National Physical Fitness and Sports Month. MLB, NBA playoffs, cycling Sports May Tie-in and Message Points Type of Hat Month
  • 36. What’s Hot in Hats Holiday hats for the entire family Hats for the holidays December CMA – cowboys hats, Stetson, outdoorsman/outback hats, - leather, suede, felt, straw Western November Halloween for kids and adults Fun, Costume, Uniform October Add a hat to back-to-school supplies. Sun hats help protect against sun damage. 80 percent of the sun’s damage occurs before age 18. Make sun hats available when kids register for school especially in the Sun Belt.. Children September Tie-in and Message Points Type of Hat Month
  • 37.
  • 38.