THA Dinner PR Presentation 2009

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THA Dinner PR Presentation 2009

  1. 1. THA 101st Year Dinner Publicity Update March 19, 2009
  2. 2. THA Publicity Committee Don Rongione Bridget Hoagland Susan Weiss THA Publicist David Goldman Sheldon Salkovitch
  3. 3. PR Objectives <ul><ul><li>Create excitement and generate awareness for all styles of headwear </li></ul></ul><ul><ul><li>Leverage story angles and trends to garner media placements </li></ul></ul><ul><ul><li>Catch media’s attention with unique events </li></ul></ul>
  4. 4. PR Goals 2009 <ul><li>Develop and execute a minimum of four events per year </li></ul><ul><li>Pursue print, broadcast and online media coverage </li></ul><ul><li>Increase THA membership and sponsorship opportunities </li></ul><ul><li>Drive traffic to THA website </li></ul>
  5. 5. News Releases <ul><li>2009 </li></ul><ul><li>Fit for the Head Office: The Headwear Association Suggests Hat Styles for Barack Obama’s Inauguration as the 44th U.S. President </li></ul><ul><li>2008 </li></ul><ul><li>The Headwear Association Kicks-off 2nd Annual “Headwear for the Homeless” </li></ul><ul><li>The Headwear Association Creates Official Headwear Hall of Fame™ </li></ul><ul><li>Sun Protection Hats Help Shield Against Melanoma </li></ul><ul><li>Hat Day in the Sun Heats Up on Friday, June 20 </li></ul><ul><li>The Headwear Association Celebrates 100th Year Anniversary </li></ul><ul><li>The Headwear Association Kicks off National Campaign “Headwear for the Homeless” </li></ul>
  6. 6. 2008 Events <ul><li>Hat Day in the Sun </li></ul><ul><li>Headwear for the Homeless </li></ul><ul><li>Headwear Hall of Fame </li></ul>
  7. 7. Hat Day in the Sun <ul><li>3,000 hats distributed in 13 markets by: </li></ul><ul><ul><li>Bollman Hats, Broner Hats, F&M Hats, Philadelphia Rapid Transit, Outback Trading, San Diego Hat Company, and The Hat Company </li></ul></ul><ul><li>Media impressions: 46,248 </li></ul><ul><li>Search hits: Google News, Yahoo News and MSN </li></ul><ul><li>Recommended hat buying tips to consumers </li></ul><ul><li>Next event: Friday, 6/19/09 </li></ul>
  8. 8. Tips for Buying a Sun-Protective Hat <ul><li>To be sure you are purchasing the right hat to protect against the sun, The Headwear Association recommends: </li></ul><ul><ul><li>Size - A hat with a minimum 2 ½” brim can provide adequate sun protection for the neck, face and ears </li></ul></ul><ul><ul><li>Shape - Hat shapes that protect better against ultraviolet radiation (UVR) are ones that curve down to follow the contours of the head and neck </li></ul></ul><ul><ul><li>Material - The material of a hat should be lightweight and breathable.  Fabric should be a closed weave straw, raffia, cloth, or felt.   </li></ul></ul>
  9. 9. Chicago
  10. 10. Delray Beach, FL
  11. 11. Detroit
  12. 12. Fort Worth, Texas
  13. 13. Lancaster, PA
  14. 14. New York
  15. 15. San Diego
  16. 16. Wildwood Crest, NJ
  17. 17. Headwear for the Homeless <ul><li>Completed 2 nd annual event on Dec. 10, 2008 </li></ul><ul><li>THA members donated more than 5,000 cold weather hats to men, women and children at local shelters and non-profit organizations nationwide </li></ul><ul><li>Media coverage: 120 clips (TV, print and online) </li></ul><ul><li>Created goodwill in communities </li></ul><ul><li>Moving and gratifying experience for participants </li></ul><ul><li>Participating companies: Bollman Hats, Broner Hats, DelMonico Hatter, Dorfman Pacific, F&M Hats, NES Enterprises, Outdoor Cap, Philadelphia Rapid Transit and San Diego Hat. </li></ul>
  18. 18. Bollman Hat Company <ul><li>Distributed 300 hats to Opportunity House and Mary's Shelter in Reading, PA   </li></ul><ul><li>News segment on WFMZ-TV69 News </li></ul>
  19. 19. Bollman Hat Company <ul><li>SWPR distributed 150 hats donated by Bollman Hat Company to Chicago’s St. Vincent de Paul Center and Department of Children and Family Services – foster kids program </li></ul>
  20. 20. Broner Hats <ul><li>Distributed 100 hats to the men, women and children at Grace Center of Hope in Pontiac, MI </li></ul>
  21. 21. DelMonico Hatter <ul><li>Distributed 200 hats to clients at the local Emergency Shelter Management Services in New Haven, CT </li></ul>
  22. 22. Dorfman-Pacific Donated more than 1,000 units of knit caps, scarves, ear muffs, mittens, and gloves to the Stockton Homeless Shelter
  23. 23. F&M Hat Company <ul><li>Distributed more than 200 hats to the Water Street Rescue Mission in Lancaster, PA </li></ul><ul><li>WGAL-TV – Ch. 8 covered this event and aired segment on the evening news </li></ul>
  24. 24. NES Enterprises <ul><li>Distributed 150 hats </li></ul><ul><li>to Eva's Village </li></ul><ul><li>in Paterson, NJ </li></ul>
  25. 25. Outdoor Cap <ul><li>Distributed 1,358 caps to the Benton County Women’s Shelter; Genesis House; Havenwood Shelter; NWA Children’s Shelter; Peace at Home Family Shelter; Samaritan House; Seven Hills; Youth Bridge Children’s Shelter and Salvation Army </li></ul>
  26. 26. Philadelphia Rapid Transit <ul><li>Distributed 200 hats to the Golden Light Ministries in Pennsauken, New Jersey </li></ul>
  27. 27. San Diego Hat Company <ul><li>Distributed 360 hats at the St. Vincent DePaul Center, San Diego </li></ul>
  28. 28. Headwear Hall of Fame <ul><li>In October 2008, THA established the official Headwear Hall of Fame™ to recognize the positive influence of famous hat wearers on headwear fashion </li></ul><ul><li>TV Segment on the Ellen Show </li></ul><ul><li>Close to 200 clips in newspapers, magazines and online websites and blogs </li></ul>
  29. 31. 2009 Events <ul><li>Hat Day in the Sun (June) </li></ul><ul><li>Headwear Hall of Fame (October) </li></ul><ul><li>Headwear for the Homeless (December) </li></ul><ul><li>Hat Person of the Year  NEW </li></ul><ul><li>Every Hat has a Story  NEW </li></ul><ul><li>What’s Hot in Hats  NEW </li></ul>
  30. 32. Hat Person of the Year <ul><li>Concept </li></ul><ul><li>Men or women nominated must be living, a positive public image, wear a hat in their current life and be well-known publicly </li></ul><ul><li>This will be a separate event from the Headwear Hall of Fame and winner will not be automatically inducted into the Headwear Hall of Fame </li></ul><ul><li>Voting </li></ul><ul><li>The nominating committee composed of THA members will select nominees each year </li></ul><ul><li>General public and THA members can vote online at THA website </li></ul><ul><li>THA Board of Directors have final approval on award winner </li></ul><ul><li>Media </li></ul><ul><li>Send out news release </li></ul><ul><li>Pitch story to national print and broadcast media outlets </li></ul>
  31. 33. Every Hat has a Story <ul><li>W hether your favorite hat has been passed down through generations, bought for a special occasion, or just looks really good on you… tell us in 100 words or less, why your hat is so memorable and you may be featured on The Headwear Association website. </li></ul>
  32. 34. What’s Hot in Hats Earth Day (4/22) - Bamboo, hemp, organic cotton and recycled materials. Environmentally-friendly Easter hats (4/12) Environmentally- friendly April THA annual dinner, hat person of the year, Headwear Hall of Fame. Current men’s hats trends. St. Patrick’s Day - green derby, top hat, newsboy Men’s March NY Fashion Week (2/13-20); Valentine’s Day, romantic/sexy hats Women’s February Stay protected from the elements. In cold weather you lose as much as 80 percent of your body heat through your head. Hats need to insulate and breathe well. Cold weather Protection January Tie-in and Message Points Type of Hat Month
  33. 35. What’s Hot in Hats Street fashion influences Fall Style and trends Street August Innovative, multi-functional tech-savvy headwear offers versatility, performance and practicality for warm and colder climates. Wick moisture, precision fit, bug repellent technology, quick-dry fabrics and … July is one of the busiest travel months and hats are easy to pack to protect again the sun and the cold weather. Technical Functional July Discuss hat size, shape and material Sun-Protection June National Physical Fitness and Sports Month. MLB, NBA playoffs, cycling Sports May Tie-in and Message Points Type of Hat Month
  34. 36. What’s Hot in Hats Holiday hats for the entire family Hats for the holidays December CMA – cowboys hats, Stetson, outdoorsman/outback hats, - leather, suede, felt, straw Western November Halloween for kids and adults Fun, Costume, Uniform October Add a hat to back-to-school supplies. Sun hats help protect against sun damage. 80 percent of the sun’s damage occurs before age 18. Make sun hats available when kids register for school especially in the Sun Belt.. Children September Tie-in and Message Points Type of Hat Month
  35. 37. THA Website <ul><li>New and improved </li></ul><ul><li>Primary point of communication with THA members, media and general public </li></ul><ul><li>Blog added </li></ul><ul><li>New agency will assist us with: </li></ul><ul><ul><li>Ongoing updates on content and technology </li></ul></ul><ul><ul><li>Overall improved user-experience </li></ul></ul>
  36. 39. Until Next Year…

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