This document outlines the agenda for a week-long series of events on social media and business hosted by 90:10 Middle East. The events will take place from September 19-23 at various venues in Lebanon and will feature panels, presentations and workshops on topics related to social media marketing, mobile commerce, social gaming, branding and more. The document emphasizes that 90:10 Middle East believes organizations can operate with 90% of their energy and output coming from external resources through social media, with only 10% from internal resources.

1. Phone: +961 1 964541 | Email: 9010LB@ninety10group.com
Website: http://ninety10group.com | Follow us on Twitter @9010ME
Join us on Facebook 90:10 Middle East
Mediator Reliant
Idea R&D Supply Chain Marketing Media Consumer Purchase
90% 10%
Engagement Reliant
Purchase Supply Website Marketing Media R&D Consumer Idea
10% 90%
We are a global business consultancy committed to business innovation, efficiency
and transformation through social media technologies.
We are a crowd of multi-lingual, multi-national researchers, analysts, planners, brand
strategists, web developpers ad management consultants, all with specialist knowledge
in social media. Because of this we understand the implications of social media on your
business, its departments, functions and third party suppliers.
We make clients’ products, services and communications a better fit for the intended
consumer - helping them to cuild a better business.
At the heart of everything we do is the 90:10 ratio. We believe that every
organization can be a 90:10 one. 90% of the energy behind your output coming
from outside your organization with the 10% coming from your internal resources as a
platform of delivery.

2. Event Name Time Event Name Time
Monday September 19. ESA - Ecole Supérieure des Affaires Tuesday September 20. Berytech, Mansourieh, ESIB Campus
The use of social media 10AM - 11:30AM When content becomes Mobile 10AM - 11:15AM
in the banking sector (Panel) (Panel)
E-commerce, challenging the 12:00PM - 12:45PM The Raise of Smartness with 11:30AM - 12:15PM
lebanese economy Samsung
Planning and Building Integrated 2PM - 2:45PM “3G Official Service Kickoff in Lebanon” 12:30PM - 1:30PM
Online Presence for Banks: The role featuring H.E. Mr. Nicolas Sehnaoui,
of Social Media in customer care Minister of Telecommunications
Business Social Media Readiness - 3PM - 3:45PM Beyond Web 3.0 with Berytech 2PM - 3PM
9010ME presentation Entrepreneurs (Panel)
Financial Services Recruitement in 4:15PM - 5PM Nokia “Thinking Global, Acting 3:15PM - 4:15PM
the Digital Era Local"
Key Component of Social Gaming 4:30PM - 5:30PM
Success (Panel)
Event Name Time Event Name Time
Wednesday September 21. Altcity, Hamra Thursday September 22. Ferdinand, Hamra
Social Media Evolution 10AM - 11:30AM Social Media, A reason for change in 10AM - 11:30AM
and Advertising (Panel) the Hospitality and Tourism sector(Panel)
Mr. William Kanaan from Google 11:45AM - 12:45PM Zaatar W Zeit, a rebranding strategy 11:45AM - 12:30PM
presents "Google + Real Life Sharing using Social Media to make the Buzz
rethought for the web”
Crepaway “Never Serious, Forever 12:45PM - 1:30PM
Crowd sourcing, Social collaboration 2PM - 3:15PM Sincere”
and citizen journalism and future of
traditional journalism (Panel)
Thursday September 22. Silkor Headquarters, Saifi Village
Mr. Samer Ragheb from Facebook 3:30PM - 4:30PM Silkor, merging Beauty, Luxury and 5PM - 5:45PM
presents, "Word of Mouth at Scale" Engagement
"When Nokia Engages with the 5PM - 6PM Retail & E-commerce, the social 6PM - 7PM
Audience" Success Stories commerce concept (Panel)
Social Business and PR 2.0 - 6:30PM - 7:30PM
Beauty and Fashion 2.0 (Panel) 7:15PM - 8:15PM
Can brands become media? (Panel)
When Fashion blogs come to life 7:15PM - 8:15PM
(Catwalk)
Event Name Time
Friday September 22. Altcity, Hamra
Antoine online, the Lebanese 10AM - 10:45AM
Amazon.com that embraced
engagement strategy
Clearer, Sharper, funnier, How to 11AM - 11:45AM
shake the social media tree to get
your customer hooked
The impact of Social Networking 12:15PM - 1PM
on the way we govern and are
governed
Decoding the Social Web in Arabic 2PM - 2:45PM
with SMEX (Social Media Exchange)
"Cheyef 7alak?" The Viral Effect 3PM - 4PM
Inititative in Lebanon (Panel)
How did Social Networks change 4:30PM - 5:15PM
Digital Marketing Solutions
the relationship between Artists and
Fans
Initiatives and Social Media (Panel) 5:30PM - 6:30PM